The Business of Magic: How Magic Moments Productions Thrives in the Entertainment Industry

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Magic Moments Productions is a leading event production company that specializes in creating unforgettable experiences for its clients. With a team of talented professionals and a wide range of services, they strive to bring their clients' visions to life. From corporate events to private parties, Magic Moments Productions handles all aspects of event planning and execution. They work closely with their clients to understand their goals and preferences, ensuring that every detail is accounted for. Whether it's finding the perfect venue, coordinating with vendors, or designing a custom theme, they have the expertise to make it happen. One of the key strengths of Magic Moments Productions is their creativity and innovation.



Fairy godmother

Magical Moments was founded by Ilana Friedman, the Fairy godmother and Chief Operating Fairy, in March 2004, following a traumatic event.

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For over 15 years Ilana has been involved in life and personal transformation in various domains and work spaces. Together with her husband Gavin Friedman, Founding Director of The SOAR Institute, they both have a very clear, deep and insightful understanding of the effects that childhood has on human development and adulthood. It is an interconnectedness of this in-depth learning that Ilana integrates her Vision and Philosophy into the events and interventions that she creates for the children. The benefits are immeasurable and unquantifiable at this time as the children are still young and impressionable, however, the longer term benefits and investments have the potential to transform a child’s life and impact others in the future. Ilana calls it “the Fairy Dust Effect” - in theory, similar to the butterfly effect, the concept that small causes can have large effects.

In chaos theory, the butterfly effect is a simplified metaphor based on an experiment carried out by a meteorologist named Edward Lorenz. In simulations of weather patterns he accidentally discovered that infinitesimal changes in the starting values for air pressure led to vastly divergent weather patterns over time. The butterfly effect was then used to describe this effect, stating that there was a significant probability of a tornado in one part of the world being caused by something as seemingly insignificant as a butterfly flapping its wings in another part of the world thousands of miles away. A very small change in initial conditions had created a significantly different outcome.

Ilana is deeply passionate about personal transformation and healing, especially in children who live in the environments that she engages in, advocating for ALL Children’s Rights, especially their Right to PLAY! The value of Early Childhood Education (ECE), Early Childhood Development (ECD) and Early Childhood Learning (ECL), particularly during their most important informative and foundation phase years, should not be underestimated. We need to take play very seriously. Research shows the impact that play and early childhood has on the development of children and ultimately, the longer term effects later on in life in adulthood.

Ilana focuses and engages with children who are “unseen” and “unheard”, missing out on the most magical years of their lives, exposed to far too much violence, hatred, anger, hopelessness, hardship and difficulty during their most informative years.

She believes in magic - gifting children who live in poverty of mind, heart, body and soul with opportunities to experience the ‘Extraordinary’. To take their precious little souls on mini-vacations for a few hours in the day; to seek refuge, while they play. To just escape the harsh reality of life, and for a few magical moments, to discover a world of profound generosity - unconditional kindness, filled with love and compassion and so much gentleness.

As we look deep into their eyes, and into their souls, we open up windows to their hearts, and to ours too. Windows of opportunity. Where true transformation does take place, right before our eyes.

A real life Fairy godmother, together with a forest of Fairies, we “plant seeds for wishes to grow”. And those wishes can become dreams. And then we create a different reality and future for the children. Opening up a World of Possibilities. For us all. And for generations to follow. Where we all are alive to thrive.

Fairies (Volunteers)

Magical Moments is volunteer-driven. Our volunteers are affectionately called ‘Fairies’, as they ‘fly’ in on the day of an event to help create magical moments, bring along precious gifts of love and laughter, lightness, fun and playfulness, sprinkle our magical essence of fairy dust and fly onwards, leaving behind unconditional kindness, love, hugs & kisses, friendship and happy, playful memories, touching the children’s lives gently and magically. With a sprinkling of fairy dust, they help spread the magic …

Fairy dust and magic are metaphors for love. And they all have magical healing powers.

A Magical Fairy is a frequent flyer, flying thousands of miles for smiles. Our regular forest of Magical Fairies are dedicated, passionate, compassionate and very caring about uplifting children’s lives; through play, dedicating many years and a commitment of resources to Magical Moments. They are true to our Vision and Philosophy of gifting children with the Extraordinary and magnificence. Aspects and concepts devoid in these children’s lives.

What skills do Magical Fairies need?

Kindness, love and compassion; fun, hard-working, resilience, initiative, playfulness. Any other skills e.g. face painting, early childhood education skills, music or art skills, would be an additional bonus. Fairies are gentle, child-friendly, willing to do any kind of ‘work’ and play that may be required at an event, from washing little hands and faces to preparing and serving meals, singing, dancing, giving hugs, gentle embraces and playing games. Own transport is required and sometimes long distances are travelled. Time and energy is gifted on a voluntary basis. Fairies are rewarded with love and hugs, without financial compensation. A smile on a child's face, an embracing hug, gurgle of laughter and shrieks of delight are the gifts that feed our soul. Priceless. Precious. Worthwhile. And ever-lasting.

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Fairy "rules"

Fairies don't smoke and do not use cell phones while interacting with the children. No private photographing of the children is permitted. Fairies bring their own bottled water and specific dietary requirements. Our priority is to take care and feed children as fairies can take care of themselves. Fairies "feast" on love, laughter and fresh air.

What do fairies wear?

Casual, comfortable clothing. A branded t-shirt will be given to all Fairies to wear during the duration of the event. During inclement weather, a long-sleeved t-shirt or sweater underneath the t-shirt is required so that the Magical Moments' branding is visible for ease in identification, returnable at the end of the event. We encourage fairies to wear tiaras and fairy aerials so that the children see us as playful, fun and friendly. Wings are encouraged.

Fairy mail

Should you be interested in becoming a Fairy, please contact us by emailing [email protected] for further information or complete the following Fairy Application Form. Fairy mail is sent out prior to each event, notifying fairies of forthcoming Magical Moments where assistance is required. For smaller events and activities, where there is a small group of children, priority is given to regular volunteers.

About

Magic Moments was founded in 1984 with the sole purpose of providing happiness to children throughout the state of Alabama who are diagnosed with chronic life-threatening conditions. As Birmingham mother Shelley Clark was spending time in and out of Children’s Hospital (now Children’s of Alabama), she saw a television program about a chronically ill boy who wanted to ride on a fire truck. The story of his community’s endeavor to fulfill his request, right down to the firemen entering his hospital room window via a hook and ladder truck, inspired her to offer hope and joy to local children with life-threatening illnesses by turning their dreams into realities.

Shelley shared her idea with her daughter’s pediatrician, who put her in touch with L.E. Patton, play therapist at Children’s Hospital. Coincidentally, at about the same time, fellow Birmingham mother Buffie Marks, who volunteered in play therapy at Children’s, had a similar idea after having seen a national broadcast about a wish granting organization. L.E. suggested Shelley and Buffie collaborate. Soon, with the blessings of hospital administration and a $500 grant from the Junior League of Birmingham, Magic Moments was born.

To date Magic Moments has provided over 5,500 magic moments for children in all 67 counties of Alabama. Not only does Magic Moments provide children with non-medical opportunities such as a family trip to Disney World, meeting a celebrity of choice, or going on a shopping spree, we provide on-going events to enhance the relationships between our staff and families as well as relationships with other families.

In 1999 we extended our programs to include Family Camp held each Memorial Day weekend at Children’s Harbor on Lake Martin, which accommodates the medical needs of the children we serve. Family Camp provides time for families to relax and spend time together for three days in a stress free environment as well as rekindle relationships with other families and make new friendships. Camp is offered free of charge to our families and accommodates approximately 70 children and their family members.

In 2013 the Family Camp concept was expanded further and we began providing year-round, ongoing support for our families. These opportunities, known as “Beyond the Moments,” include activities such as family nights at regional ballparks, Easter egg hunts with the Governor of Alabama, and breakfast with Santa. Beyond the Moment opportunities are offered to families at no expense.

Magic Moments employs five full-time staff members. We operate under a Board of Directors and are supported by an Advisory Council, a River Region Council in Montgomery, and Junior Boards in Birmingham, Montgomery and Mobile.

We pride ourselves in being the only wish-granting organization dedicated solely to the children of Alabama.

what we do.

For the past 24 years, Magic Moments Productions has tried to shatter the ordinary “DJ mold” by creating experiences that are unique from one another. Anyone can play music with a couple of speakers and some laptops. More often than not, that is not the experience you are looking for.

From absolutely mind-blowing entertainment, jaw-dropping lighting design, decor, the most experienced and talented team of entertainers, insanely creative and cutting-edge cinema and photography, we will ensure that your event will stand along as unique with a signature flair.

industry-known entertainment

Engaging the crowd. Enhancing the event. Creating a buzz. Staying on top of your game is imperative to success in the Event & Wedding industry. We do just that, each and every time we step out to perform for your special day. Playing music is just not going to cut it in this day and age. We try to set the bar higher and be unique in our own way.

life events

If you want to experience a unique and innovative Sweet 16 or any life event, we have the expertise, talent and vision to make your dream life event a reality. “Run of the mill” or “standard” are not in our vocabulary. From custom step and repeats, the newest in photo booth technology, and cool twists with our media designs, it will be the “best night ever.”

photography & cinema

Having the knowledge, passion, and experience to deliver breakthrough and creative photography & cinematography with a modern flair is what we do. Through cinema, we are able to capture those special “lost in time” moments while being unobtrusive. At the same time, we do some really cool things with aerial scenes that mark your story as an original one. Photo Journalism captures a mix of traditional and journalistic images that delivers the perfect combination.

tomorrow's tech today

Technology has truly made event production into an art, and we’re on top of all of it. From state of the art lighting and sound, trendy and modern media entertainment, the first to bring cold burning sparklers to New Jersey, to the most modernized photo booths, you can create the wedding or private event that truly is your own and belongs to you. If you can dream it, we can do it. We are always a step ahead.

One of the key strengths of Magic Moments Productions is their creativity and innovation. They are known for their ability to think outside the box and come up with unique concepts that leave a lasting impression. Their team of designers, stylists, and technicians work together to create immersive environments that transport guests to another world.

Magic moments productions

In addition to their event production services, Magic Moments Productions also offers entertainment options. They have a roster of talented performers, including musicians, dancers, and magicians, who can elevate any event. Their entertainment packages are tailored to suit each client's needs and can be customized to fit the theme and style of the event. Magic Moments Productions takes pride in their attention to detail and commitment to excellence. They understand that every event is special and they work tirelessly to ensure that it exceeds their clients' expectations. With their passion for what they do and their dedication to creating magic moments, they have become a trusted name in the industry. Whether it's a wedding, a gala, or a product launch, Magic Moments Productions has the expertise and creativity to make any event a success. With their personalized approach and commitment to excellence, they are the go-to event production company for clients looking to create unforgettable experiences..

Reviews for "From Concept to Reality: The Journey of Magic Moments Productions"

1. John - 1/5 stars - I had a terrible experience with Magic Moments Productions. The event I attended was poorly organized and lacked any sort of professionalism. The staff seemed disinterested and the overall atmosphere was chaotic. The entertainment provided was sub-par, and I couldn't help but feel disappointed by the whole experience. I would not recommend Magic Moments Productions to anyone looking for a well-executed and enjoyable event.
2. Sarah - 2/5 stars - I was not impressed with Magic Moments Productions. The event I attended had technical difficulties throughout the evening, causing delays and disruptions. The performers seemed unprepared and their acts were quite lackluster. The overall execution of the event left much to be desired, and I left feeling let down by the whole experience. I would caution others to carefully consider their options before engaging with Magic Moments Productions.
3. David - 1/5 stars - My experience with Magic Moments Productions was extremely disappointing. The event I attended was poorly planned and executed. The sound system was faulty, resulting in an unpleasant audio experience. The performances were unimpressive, and it was evident that little effort was put into rehearsing or ensuring a high-quality show. The lack of professionalism and attention to detail was very apparent. I would not recommend Magic Moments Productions to anyone seeking a memorable and enjoyable event.
4. Lisa - 2/5 stars - Magic Moments Productions fell short of my expectations. The event I attended seemed disorganized and lacked a cohesive theme. The performers appeared unenthusiastic, and their routines felt uninspired. The overall experience left me unimpressed and wishing I had chosen a different entertainment option. I would not recommend Magic Moments Productions if you are looking for a captivating and memorable event.

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