Luma Magic Mascara is a popular beauty product that has gained a lot of attention in the cosmetics industry. This mascara promises to deliver long, voluminous lashes with just a few swipes of the wand. It is known for its ability to add instant length and drama to the lashes, providing a dramatic, wide-eyed look. One of the standout features of the Luma Magic Mascara is its innovative formula. It is formulated to be lightweight and buildable, allowing you to create your desired lash look. The mascara is also designed to be smudge-proof and long-lasting, ensuring that your lashes stay in place all day without flaking or smudging.
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The mascara is also designed to be smudge-proof and long-lasting, ensuring that your lashes stay in place all day without flaking or smudging. The wand of the Luma Magic Mascara is specially designed to coat each lash evenly. The brush has a tapered shape, allowing you to reach even the smallest lashes in the corner of your eyes.
5 Fun Spring Eye Makeup Trends You Need to Try, According to the Luna Magic Sisters
Growing up in a Dominican home in New York, Latina beauty was about vanity for the Frias sisters. For them, cosmetics have always been rooted in communal bonding and lessons about self-confidence.
“Antes muerta que sencilla,” Shaira Frias, co-founder of Luna Magic Beauty, tells Refinery29 Somos, bringing back memories of me hearing my own Colombian mom tell me the same thing from our home in nearby New Jersey. “No es que somos vanidosas. It’s just how we were raised and it's part of our culture. Beauty is part of our DNA and that's how we grew up.”
Advertisement ADVERTISEMENTAs children, Mabel and Shaira Frias spent Sundays at the hair salon with their abuela and mami, where they were regularly reminded “ponte un poco de pinta labios, ponte un poco de rubor.” The occasion? They never needed one. Their beauty rituals were not for others to see, but for them to express themselves. It's no wonder the pair would later leverage their culture and upbringing to turn their passion for belleza into a multi-million dollar cosmetics business.
Founded in 2019, Luna Magic Beauty is a Black Latina-owned brand that sells lipsticks, shadow palettes, eye pencils, false lashes, blushes, bronzers, highlighters, makeup brushes, and more — all inspired by the diverse Latine cultures they saw and experienced in New York. Four years into the business, they have landed their products at retailers like Walmart, Target, and CVS.
When asked about their biggest motivator, the sisters agree that being first-generation Latinas is the fire that pushes them toward greatness. As they reflect on their journey so far, the Frias sisters credit their hunger to the stories of sacrifice they heard growing up.
“We have family members that were on yola boats,” Mabel shares. “They risked their lives being in the ocean, to get to Puerto Rico. My illiterate grandmother with a second-grade education used her instincts and her charisma to get her kids to the United States of America, and because of that we were able to be born here, and a lot of privilege comes with hearing those stories.”
Advertisement ADVERTISEMENTTo start Luna Magic Beauty, each of them left versions of themselves behind as well. Prior to the launch of the company, Shaira left a career in broadcast journalism to pursue makeup school. Meanwhile, Mabel was working as a digital merchandiser for luxury beauty and fashion brands. After her last gig, working with Savage X Fenty, she felt inspired to take up space, too. “Fenty was the closest experience to seeing a brand founded by a woman of color with ambassadors that are people of color, and strategy that is inclusive,” Mabel says. “It was a perfect springboard for getting more inspired.”
Recognizing both her and her sister’s unique insight and skill sets, Mabel approached Shaira with an idea: their very own negocio. “For me it's about showing that women like us can create value. We can create something meaningful,” Mabel says.
Considering their beauty know-how, we invited the sisters to share five eye makeup trends to try for spring 2023. Below, they explain why they’re loving these trends and how to achieve them with Luna Magic Beauty products.
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The bristles are also densely packed, ensuring that every lash is coated with the mascara for maximum impact. One of the key selling points of the Luma Magic Mascara is its versatility. It can be used to create a natural, everyday look or a more dramatic, evening look. The lightweight formula allows you to build up the mascara without clumping, giving you full control over the intensity of your lashes. Many customers rave about the effects of the Luma Magic Mascara. They report that it adds length and volume to their lashes with just a few coats, giving them a wide-eyed, doll-like look. The mascara is also praised for its long-lasting formula, which keeps the lashes looking fresh and fluttery all day. Overall, the Luma Magic Mascara is a highly regarded beauty product that delivers on its promises. Whether you're looking for a natural, everyday look or a more dramatic, evening look, this mascara is a great option. With its lightweight formula, innovative wand, and long-lasting formula, it's no wonder why it has become a staple in many beauty routines..
Reviews for "Get the bold lash look with Luma Magic Mascara"
1. Emily - 2 stars - I was really disappointed with the Luma magic mascara. The formula was clumpy and did not apply evenly on my lashes. It also had a tendency to smudge and flake throughout the day. I didn't notice any lengthening or volumizing effect, and my lashes looked barely different from when I started. Definitely not worth the price.
2. Sarah - 1 star - I had high hopes for the Luma magic mascara, but it completely let me down. The wand was too big and made it difficult to control the application. The formula was also very wet and took a long time to dry, which resulted in a lot of smudging and transferring onto my eyelids. It did absolutely nothing to enhance the appearance of my lashes and I ended up looking like a mess. I won't be repurchasing this mascara.
3. Jessica - 2 stars - I really wanted to love the Luma magic mascara, but unfortunately, it just didn't work for me. The formula was too thick and clumpy, making it difficult to achieve a natural-looking finish. It also weighed down my lashes and made them appear flat instead of lifted and curled. I also noticed that it flaked off easily throughout the day, leaving me with raccoon eyes. I'll be sticking to my old mascara from now on.
4. Michael - 1 star - The Luma magic mascara was a complete waste of money. The formula was so thin and watery that it barely coated my lashes. It also took several coats to achieve any noticeable difference, which resulted in clumping and spidery lashes. Additionally, it smudged easily and left me with black under my eyes within a few hours of application. I won't be recommending this mascara to anyone.