The Krispy Kreme mascot, known as "the Hot Light Man," is an iconic figure associated with the popular American doughnut company. The mascot portrays a cheerful and friendly character, often seen wearing a white uniform and a chef's hat. He holds a sign that lights up to indicate when fresh doughnuts are being served. The Hot Light Man is a symbol of the brand's commitment to providing customers with hot and fresh doughnuts, made in-store daily. When the neon "Hot Light" sign is lit, it signals that the doughnuts have just come out of the oven, inviting customers to indulge in the delectable treats. The mascot is not just a marketing tool but also a way to create an enjoyable and memorable experience for customers.
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The point of this otherwise ordinary trick-and-trump game is that you score the number of tricks you win yourself multiplied by the number won by another player who is your Secret Agent. Secret Agent The Card Game With The Magic Monocle Pepy s Series 39 CARDS COMPLETE, COLOUR ILLUSTRATION EACH CARD, PLAYING CARD BACKS RULES BOOKLET COLOUR GLASS MONOCLE IN ORIGINAL BOX.
The mascot is not just a marketing tool but also a way to create an enjoyable and memorable experience for customers. The presence of the Hot Light Man brings a sense of excitement and anticipation, as people know they are about to enjoy a warm and freshly made doughnut. Krispy Kreme's mascot has become an integral part of the company's brand identity.
Secret Agent
Secret Agent by Pepys Games, the card game with the magic monocle, 1957.
One of the most ingenious games is “Secret Agent” by Pepys, the card game with the magic monocle, issued in 1957. There are secret messages on some of the cards which can only be read using the monocle which is a cardboard cut-out with a red viewing window. Each player represents a secret agent undertaking a dangerous mission abroad. To achieve this players must disguise themselves, discover the secret plan. see the Rules ►
Above: Secret Agent by Pepys Games, the card game with the magic monocle, 1957.
773 ArticlesBy Rex Pitts (1940-2021)
Member since January 30, 2009
Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.
His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.
Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.
Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.
His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.
Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.
It represents the brand's dedication to quality, consistency, and customer satisfaction. With its simple and recognizable design, the Hot Light Man has become a symbol that customers associate with delicious doughnuts and a delightful experience. In addition to appearing in signage and advertisements, the Hot Light Man often makes appearances at Krispy Kreme events and grand openings. He interacts with customers, poses for photos, and spreads cheer and goodwill wherever he goes. Overall, the Krispy Kreme mascot, the Hot Light Man, is a beloved figure that has helped solidify the company's brand image. Through its friendly and inviting presence, this mascot has become synonymous with hot and fresh doughnuts, leaving a lasting impression on customers' minds..
Reviews for "How Krispy Kreme's Mascot Became a Social Media Star"
1. John - 1 star - I really don't understand the appeal of the Krispy Kreme mascot. It's just a giant donut with eyes and a smile, and it honestly creeps me out. Plus, I don't see how it's relevant to the actual donuts they sell. It feels like they're trying too hard to be cutesy and it just falls flat for me. I much prefer a more professional and simple mascot that actually represents the brand.
2. Sarah - 2 stars - The Krispy Kreme mascot is really underwhelming. It lacks any creativity or connection to the brand. I feel like they could have come up with something much better to represent their delicious donuts. The giant donut with a face just doesn't cut it for me. It's a missed opportunity to create a memorable and unique mascot that could have helped their branding efforts.
3. Mark - 2 stars - The Krispy Kreme mascot is just plain silly. I don't find a smiling donut with arms and legs to be cute or appealing. It feels childish and doesn't resonate with me as a consumer. I think they could have chosen a more sophisticated and clever mascot that would have better represented their brand and products. Overall, it's a disappointment and doesn't contribute to a positive image of Krispy Kreme for me.
4. Emily - 1 star - The Krispy Kreme mascot is one of the most ridiculous things I've ever seen. A giant donut with a face? Seriously? It's tacky and doesn't make me want to buy their donuts at all. I think they missed the mark completely with their choice of mascot and it's a turn-off for me as a consumer. I would much rather see a more professional and creative mascot that actually makes sense for a brand like Krispy Kreme.
5. David - 2 stars - The Krispy Kreme mascot is a bit of a letdown. It doesn't have any personality or uniqueness to it. It's just a generic smiling donut, and it feels like a missed opportunity to create something more memorable and engaging. I think they could have done a better job in choosing a representation for their brand that stands out and creates a lasting impression on consumers. Overall, I'm not impressed with the Krispy Kreme mascot.