A cordless magic wand is a tool or device used in magic performances, also known as a magic wand, without the need for a cord or any kind of power supply. Traditionally, magic wands were made of wood and used by magicians as a prop to assist in performing tricks and illusions. However, with the advancement of technology, cordless magic wands have become more popular in recent years. The use of a cordless magic wand allows magicians to move freely and perform their tricks without any restrictions. The lack of a cord eliminates the need for a power source, such as batteries or electrical outlets, making it easier for the magician to perform in various settings and locations. This freedom of movement adds to the overall impression and impact of the magic act, as the magician can seamlessly move around and interact with the audience.
It opened up doors theatrically as well. I’ll never forget shooting an intense role on NYPD Blue with Dennis Franz + Mark Paul Gosslear. My character storms out of the interrogation room at the end of the scene. Dennis leaned over to Mark and kept the scene going with, “I wonder if she can get us some free stuff at Mervyn’s.” Everyone on set, myself included, had a good laugh.
Years ago, when I was shifting my focus from the dance world to acting, The Gap was looking to do a series of dance-inspired commercials, and I had a callback for The Gap s Khaki Country spot. They liked my performance comedic timing so much that they offered me a contract to be their spokeswoman for all 12 spots the next year then, the year after that, I was offered a 26 spot campaign, all written for me my comedic voice and point of view.
This freedom of movement adds to the overall impression and impact of the magic act, as the magician can seamlessly move around and interact with the audience. Cordless magic wands are often made of durable materials such as plastic or metal, ensuring that they can withstand regular use and manipulation during performances. They are designed to be lightweight and easy to handle, allowing magicians to perform intricate and delicate tricks with ease.
No Magic in "Real Magic": How Coca-Cola Missed the Mark with Gamers | PART 1
Once upon a time, in a land far, far away, there was a big and famous brand known throughout the kingdom for its magical potion. However, as time passed, the brand grew old and uninspired, and its old clothes no longer fit the kingdom's values and inhabitants. New kingdoms arose, and people became more interested in their potions, causing the inhabitants to leave the old brand behind and venture to the new kingdoms to taste their infamous potions - and they loved it so much, they stayed.
It was time for a change for the big red brand with the white swirled letters.
The big king in the castle decided it was time for a journey and reached out to the wizard of magical spells and the holy knight with a purple cape to build the fellowship. They had fought together before against the bad witch of Obvilion and the dark knight of Irrelevance. So they put their heads together and made a plan. But this time, everything went differently from all the times before. There was this mysterious force that they had never encountered before, it was this unique spirit and essence within people who identify themselves as gamers.
Undeterred, the holy knight summoned all the courage he could muster and embarked on a journey to find the magical solution. His journey was treacherous, and he encountered many obstacles along the way. But he persevered, and finally, he discovered the magical solution - the brand needed to reposition itself for a new generation of consumers and promote the values of positivity and inclusivity.
With this newfound knowledge, the holy knight returned to the kingdom and presented his findings to the big king. Together, they introduced a refreshed visual identity and brand platform, alongside a global advertising campaign that included a TV ad, a digital film, and social media activations. And thus, the brand was reborn, with a new purpose, values, messaging, and visual identity - it was like a phoenix rising from the ashes.
The kingdom rejoiced as the new brand resonated with the hearts of the people, bringing about a stronger emotional connection between the brand and its consumers. And the big king, the holy knight, and the inhabitants of the kingdom lived happily ever after, enjoying the magical potion that brought them all together.
This is probably how it was envisioned by The Coca-Cola Company, BETC, and Twitch.
But REAL LIFE is no fairy tale.
Even the biggest companies, who are at the heart of gaming, sometimes fail to advertise to this very special target group - gamers. I'm sorry, Twitch, but you failed big time in the case of the Real Magic campaign from The Coca-Cola Company. Don't get me wrong, Coke and Twitch, you have done a lot of great collaborations that work for gamers! And you always try something new! You're in the game, which makes it even more interesting to take a closer look at the Real Magic.
Coca-Cola's Real Magic campaign aimed to reposition the brand for a new generation of consumers and create a stronger emotional connection between consumers and the Coca-Cola brand by promoting the values of positivity and inclusivity.
The campaign introduced a refreshed visual identity and brand platform, alongside a global advertising campaign that included a TV ad, a digital film, and social media activations. It was a real thing for The Coca-Cola Company - a brand platform is a set of guidelines and strategies that define a brand's purpose, values, messaging, and visual identity. It's essentially the foundation that underpins a brand's overall marketing and communications efforts.
While the campaign was successful in engaging non-gamers, it failed to resonate with the main target group of gamers.
In this part, PART 1, I will explain what the campaign is about, PART 2 will be about the Pros and Cons, and PART 3 will be about the insights and what you as a marketer should take into account if you want to successfully market to gamers or GenZ.
Some cordless magic wands also come equipped with additional features, such as sound effects or LED lights, to enhance the visual and auditory experience of the magic act. The lack of a cord does not limit the capabilities of a cordless magic wand. It can still be used for various tricks and illusions, such as producing objects out of thin air, levitating items, or even performing card tricks. The possibilities are endless, and magicians can continue to innovate and develop new tricks and routines using this versatile tool. In conclusion, a cordless magic wand is a modern and convenient alternative to traditional magic wands. It provides magicians with the freedom to move and perform without any restrictions, while still allowing them to showcase their skills and captivate audiences with their magic tricks and illusions. With its durable construction and additional features, the cordless magic wand has become an essential tool in the repertoire of many magicians worldwide..
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