Coors, the famous beer brand, recently released a promotional video featuring their beloved mascot. The video is a creative and entertaining way to connect with consumers and build brand loyalty. In the video, the Coors mascot is depicted as a fun and relatable character who embodies the spirit of the brand. The main idea of the video is to reinforce the positive image of Coors and create a memorable experience for viewers. Through clever storytelling and engaging visuals, the video emphasizes the quality and unique taste of Coors beer. It also showcases the mascot's adventures and interactions with consumers, fostering a sense of camaraderie and inclusion.
It also showcases the mascot's adventures and interactions with consumers, fostering a sense of camaraderie and inclusion. This video serves as a powerful marketing tool for Coors, as it not only entertains and captures viewers' attention, but also reinforces the brand's values and attributes. Overall, the Coors mascot promotional video is an effective way for the brand to engage with its target audience and strengthen its position in the competitive beer market.
Coors mascot promotional video
Beyond our logo, color is the most recognizable aspect of our brand. Our color palette helps audiences identify us at a glance. The way we use color sets the mood for each piece and reflects our heritage and surroundings. Our communications draw on three color palettes to unite them.
Note: Many of these colors should look familiar because most of them, including the primary orange and blue, have not changed. Several colors in the secondary and accent palettes have changed, so even if they look similar to those you’ve used in the past, use this guide to ensure that you are using the correct colors.
COLOR RATIOS
Our color palette is bold and distinctive. It relies primarily on our heritage colors of orange and blue – and generous white space. Secondary colors are used for deeper content levels in layouts and for breaking up headlines. We create a modern look that elevates our momentum by leaning on our heritage colors and plenty of open space.
Note: Always use the color values listed in this section when using color builds. They have been adjusted for the best screen and print reproduction and may not match Pantone Color Bridge breakdowns.
OUR COLORS
At our core, we are orange and blue. As part of our brand’s visual language, we express that in all its forms by expanding the flexibility of these two colors.
With that in mind, this palette unifies the brand’s colors, reflecting our institution’s philosophy and mission.
Note: Always use the color values listed in this section when using color builds. They have been adjusted for the best screen and print reproduction and may not match Pantone Color Bridge breakdowns.
GRADIENTS
Two color gradients are available for use. They pair our Core Blue with Dark Blue and our Core Orange with Alachua.
Note: Premade gradient swatches are available for download at our online brand center. Go to Downloads, and under Brand Toolkit, choose Color Swatches. To build your own, please follow the guidelines pictured below.
SECONDARY PALETTE
Orange and blue should drive most marketing, campus, and alumni materials, but sometimes other colors are needed. For those circumstances, we have developed this secondary palette.
These colors are best suited for internal communications, but they may also be used in long-form communications where more colors are needed for variety, infographics, and icons. Large fields of these colors should be avoided. Be sure that our primary orange and blue are always the most prominent colors.
Under no circumstances should any of these colors become the predominant color for a school, center, institute, or department.
NEUTRAL PALETTE
Neutral tones can add depth, warmth, sophistication, and richness to our communications. Note, however, that white should be used more frequently and prominently than these neutrals.
Also, note that we use black only for long passages of body copy. Never use it in any other way.
Note: White is an indispensable color. Rather than viewing it as a blank area, see it as a break. Please don’t rush to fill it: it can focus attention on what is there rather than drawing attention to what isn’t. Always balance color, typography, and graphic elements with open space.
USING COLOR
Using color is an easy way to evoke energy and emotion within our communications. Use these guides as a reference for using color to convey a particular mood and for applying our palette with restraint and consistency.
COLOR SPECTRUM
This illustrates the color applications of four desired outcomes. These particular color combinations are not dictates; instead, these spectrums demonstrate the proportional adjustments to be made throughout a designed piece.
COLOR NUMBERS
| COLOR | COLOR NAME | PMS | CMYK | RGB | HEX |
| COLOR | CORE ORANGE | PMS 172 | 0 | 70 | 100 | 0 | 250 | 70 | 22 | #FA4616 |
| COLOR | CORE BLUE | PMS 287 | 100 | 60 | 0 | 20 | 0 | 33 | 165 | #0021A5 |
| COLOR | BOTTLEBRUSH | PMS 1795 | 0 | 96 | 82 | 1 | 211 | 39 | 55 | #D32737 |
| COLOR | ALACHUA | PMS 130 | 0 | 32 | 100 |0 | 242 | 169 | 0 | #F2A900 |
| COLOR | GATOR | PMS 7731 | 78 | 3 | 84 | 22 | 34 | 136 | 72 | #22884C |
| COLOR | DARK BLUE | PMS 655 | 100 | 73 | 0 | 61 | 0 | 38 | 87 | #002657 |
| COLOR | PERENNIAL | PMS 7651 | 46 | 98 | 1 | 35 | 106 | 42 | 96 | #6A2A60 |
| COLOR | BLACK | PMS BLACK | 0 | 0 | 0 | 100 | 0 | 0 | 0 | #000000 |
| COLOR | COOL GREY 11 | COOL GRAY 11 | 44 | 34 | 22 | 77 | 52 | 55 | 65 | #343741 |
| COLOR | COOL GREY 3 | COOL GRAY 3 | 8 | 5 | 7 | 16 | 199 | 201 | 200 | #C7C9C8 |
| COLOR | WARM GREY 1 | WARM GREY 1 | 10 | 10 | 11 | 0 | 216| 212 | 215 | #D8D4D7 |
| COLOR | WHITE | WHITE | 0 | 0 | 0 | 0 | 255 | 255 | 255 | #FFFFFF |
DIGITAL PALETTE
Like printed colors, screen-based colors should be consistent across multiple pages and sites, and a limited color palette is well-suited for digital applications.
All communications should follow the brand’s core color palette. The hexadecimal values of our core palette have been optimized for accessibility on light and dark backgrounds, which can be found above.
To learn more about using the UF Brand Colors with dark mode, download the following presentation: Designing for Dark Mode.
For additional information, contact us using the form at the bottom of this page.
Color Consistency:
Hexadecimal values are derived from the Pantone Color Bridge system to ensure that colors are consistent from their original selection to print and screen applications.
Note: Adjusted for AA Normal Text Compliance (tested on webaim.org color contrast checker). These colors do not use the formulas recommended by Pantone Color Bridge.
AA-COMPLIANT COLOR FORMULAS FOR SCREEN APPLICATIONS
Ensuring adequate text and visual media contrast can help people with visual impairments navigate content more easily.
The Web Content Accessibility Guidelines (WCAG) provide a set of international standards developed by the Worldwide Web Consortium (W3C), the web’s governing body.
AA Level compliance is a vital contrast standard for displaying text and images in both the foreground and the background. The goal of these accommodations is to help ensure that our online content is equally accessible and user-friendly
to all users.
Because of their quick impact and smaller size, communication pieces on the web (such as web ads) should only feature our orange and blue colors. At the right, we’ve outlined a short list of compliant and non-compliant color pairings for our core colors.
This list is not comprehensive; it’s essential to check accessibility for every piece you create. For additional guidance on web accessibility, visit webaim.org/resources/contrastchecker.
Note: Large text is typically defined as 14 points or larger and bold.
Note: Many of these colors should look familiar because most of them, including the primary orange and blue, have not changed. Several colors in the secondary and accent palettes have changed, so even if they look similar to those you’ve used in the past, use this guide to ensure that you are using the correct colors.
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Reviews for "The Coors Mascot: Behind the Scenes of the Promotional Video Production"
1. Joe - 1/5 stars - I found the Coors mascot promotional video extremely disappointing. It felt like a desperate attempt to attract attention rather than a well-thought-out marketing strategy. The mascot itself was unappealing and did not represent the Coors brand in any meaningful way. Overall, the video felt forced and lacked creativity. I won't be purchasing any Coors products after watching this distasteful attempt at promotion.
2. Sarah - 2/5 stars - The Coors mascot promotional video was a complete miss for me. The concept seemed forced, and the execution was even worse. The mascot looked cheap and it was hard to understand what message Coors was trying to convey. It felt like a desperate attempt to stay relevant rather than a genuine effort to engage consumers. I was left feeling unimpressed and will be sticking to other beer brands from now on.
3. Mark - 1/5 stars - I cannot express how disappointed I was with the Coors mascot promotional video. It made absolutely no sense and left me wondering why they even bothered. The mascot was cheesy and unappealing, and it did nothing to make me want to try Coors products. It was a waste of time and money on their part. I won't be supporting a company that produces such low-quality advertising.