Coors Mascot Advertisement: A Case Study in Effective Marketing Strategies

The Coors mascot advertisement is a marketing campaign by Coors Brewing Company, one of the largest beer producers in the United States. Coors has employed various mascots over the years to promote their products and engage with consumers. One of the most well-known Coors mascots is the "Coors Light Silver Bullet" character. This mascot, which is an anthropomorphic silver bullet, was introduced in the late 1990s and has since become a symbol of the brand. The "Silver Bullet" represents the cold, refreshing experience of drinking Coors beer and is often depicted in commercials and advertisements as a sleek and fast character. In these advertisements, the Coors mascot is typically shown in various situations, such as racing down snowy mountains, surfing on waves, or speeding through the city.

So then it came to my mind that the first time God wrote His holy Law, it was upon rock, to show its permanence, but now God wants to write them on our hearts, and so to choose Christ is to build upon the rock of His law, so He can say,

He presents witches as foreign to the region of Briançon, hence he seeks to persuade society that those folks who are consulted for healing or necromancy are part of a vast yet clandestine demonic network. These themes were first popularised by Black Sabbath, a band which married an extant kind of heaviness with a funereal vibe and spawned a brand-new genre one which has spawned an abundance of new musical styles.

In these advertisements, the Coors mascot is typically shown in various situations, such as racing down snowy mountains, surfing on waves, or speeding through the city. The mascot's ability to navigate these environments relates to the beer's refreshing and invigorating qualities. The Coors mascot advertisement campaign aims to capture the attention of consumers and create a memorable image associated with the brand.

Magic, Mysticism and Calling on the Name of the Lord

“It does not matter if we keep the Sabbath any more. Romans 10:13 says if we call upon the name of the Lord, we will be saved. We don’t have to worry about obedience any more. All we have to do is call upon the name of the Lord and we will be saved.”

I shared with my friend and the group that being saved means being saved from disobedience.

Through Him we have received grace and apostleship for obedience… Romans 1:5 NKJV

And having been perfected, He became the author of eternal salvation to all who obey Him. Hebrews 5:9 NKJV

who Himself bore our sins in His own body on the tree, that we, having died to sins, might live for righteousness—by whose stripes you were healed. 1 Peter 2:24 NKJV

After all, in order for Jesus to be called our Savior He has to actually save us from something. He saves us from disobedience.

And you He made alive, who were dead in trespasses and sins, in which you once walked according to the course of this world, according to the prince of the power of the air, the spirit who now works in the sons of disobedience, Ephesians 2:1-2 NKJV

I also shared with my friend that there is no magic in just saying the name of the Lord. Calling Jesus “Lord” does no good unless you genuinely make Jesus the Lord of your life. Jesus talked about a group of people who called Him “Lord,” but never actually obeyed Him. Therefore He was not really their Lord. Saying, “Lord, Lord” is not a magic phrase that can be used to gain salvation. Some may use “Lord, Lord” or even “Jesus, Jesus” as a mystical chant, but it does not bring them nearer to Jesus. In fact, it may even call in evil spirits. (See the story of the seven sons of Sceva in Acts 19:13-17)

Jesus describes a group who seemed to be using the name Lord as though it was some form of magic. I think the New Living Translation makes it clear.

“Not everyone who calls out to me, ‘Lord! Lord!’ will enter the Kingdom of Heaven. Only those who actually do the will of my Father in heaven will enter. On judgment day many will say to me, ‘Lord! Lord! We prophesied in your name and cast out demons in your name and performed many miracles in your name.’ But I will reply, ‘I never knew you. Get away from me, you who break God’s laws.’ Matthew 7:21-27 NLT

Calling on the name of the Lord does no good unless we surrender our hearts in loving obedience to Jesus and actually make Him Lord of our lives. After talking about those who use the name Lord in vain, Jesus describes a group of people like the ones Paul later wrote about, when Paul wrote,

“Flee also youthful lusts; but pursue righteousness, faith, love, peace with those who call on the Lord out of a pure heart.” 2 Timothy 2:22 NKJV.

Here is how Jesus describes those who really call on His name out of a pure, genuine heart.

Anyone who listens to my teaching and follows it is wise, like a person who builds a house on solid rock. Though the rain comes in torrents and the floodwaters rise and the winds beat against that house, it won’t collapse because it is built on bedrock. But anyone who hears my teaching and doesn’t obey it is foolish, like a person who builds a house on sand. When the rains and floods come and the winds beat against that house, it will collapse with a mighty crash.” Matthew 7:24-27 NLT

Those who call on the name of the Lord as if the name “Lord” was magical will be lost. Those who call on the name of the Lord out of a pure heart, and genuinely make Him Lord will be saved from disobedience. They will make Jesus the Lord of their life and enjoy the fruits of obedience. They will enjoy full salvation.

About William Earnhardt

William Earnhardt is currently a pastor in the Florida Adventist Conference. Previously William has served as a Bible Worker for almost 30 years in the Oklahoma, Texas and Florida Adventist conferences. You can visit William's personal blog at In Light of the Cross

Comments

Magic, Mysticism and Calling on the Name of the Lord — 2 Comments

William, thank you for your post on this topic. As you point out, calling on the name of the Lord is not a magical incantation to ward off the powers of evil or to manipulate God to obtain our will. Instead, the naming God is a recognition of his character attributes, our relationship with him and the responsibility that relationship brings to our lives. Calling on the names of the Lord is not the trivia mantra that some may have made it. It is instead the lifeline of our souls which connects us in intimate relationship with our Elder Brother and our Heavenly Father in this present world and in the world made new. It is God’s gracious privilege extended to us in his amazing love.

Amen Pastor Williams so well said and so true! As I was studying this subject this past week the Holy Spirit brought to my mind how in some versions verse 23 is written this way

“And then will I declare to them, ‘I never knew you; depart from me, you workers of lawlessness.’”
‭‭Matthew‬ ‭7‬:‭23‬ ‭ESV‬‬

Rom 7:7 What shall we say then? Is the law sin? God forbid. Nay, I had not known sin, but by the law: for I had not known lust, except the law had said, Thou shalt not covet.

James 2:10 For whosoever shall keep the whole law, and yet offend in one point, he is guilty of all.

And praise God we have this promise from God, since we on our own can no more keep the law of God then a tiger can get rid of his stripes.

Heb 8: 10 For this is the covenant that I will make with the house of Israel after those days, saith the Lord; I will put my laws into their mind, and write them in their hearts: and I will be to them a God, and they shall be to me a people:

So then it came to my mind that the first time God wrote His holy Law, it was upon rock, to show its permanence, but now God wants to write them on our hearts, and so to choose Christ is to build upon the rock of His law, so He can say,

Rev 14: Here is the patience of the saints: here are they that keep the commandments of God, and the faith of Jesus.

Jn 16:2 They shall put you out of the synagogues: yea, the time cometh, that whosoever killeth you will think that he doeth God service.
3 And these things will they do unto you, because they have not known the Father, nor me.

By using the anthropomorphic silver bullet as a mascot, Coors seeks to emphasize the brand's association with cold and refreshing beer. Overall, the Coors mascot advertisement is an effective marketing strategy that helps to differentiate the brand from competitors and establish a strong brand identity. The use of a mascot adds personality and charm to the brand, making it more relatable and memorable for consumers..

Reviews for "Coors Mascot Advertisement: Reimagining Tradition for a Modern Audience"

1. John - ★☆☆☆☆

I found the Coors mascot advertisement to be extremely irritating. The mascot itself was just downright creepy and gave me a feeling of unease. The concept of a talking can was both bizarre and off-putting. It did not make me want to buy their product at all, but rather made me want to stay as far away from it as possible. Overall, it felt like a failed attempt at being clever and ended up being one of the most annoying commercials I have ever seen.

2. Sarah - ★★☆☆☆

I was disappointed by the Coors mascot advertisement. The commercial had no clear message or purpose, and it felt like a wasted opportunity to promote their product effectively. The mascot itself was not appealing or memorable, and it did not leave a lasting impression on me. The ad lacked creativity and failed to make me feel interested in trying Coors' beer. I hope they come up with better marketing strategies in the future.

3. Michael - ★☆☆☆☆

The Coors mascot advertisement was a complete miss for me. It felt cheap and gimmicky, as if they were trying too hard to be funny and cute. The character design was unoriginal and forgettable, and it did not make me associate it with the brand. The overall tone of the commercial felt forced and inauthentic. I would have preferred to see a more straightforward approach to promoting their beer, rather than relying on a strange mascot that left me feeling unimpressed.

Coors Mascot Advertisement: Leveraging Nostalgia for Brand Loyalty