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Lucky charms are a beloved and iconic breakfast cereal known for its colorful and whimsical marshmallow shapes. These shapes, often referred to as "magical marshmallows," have become synonymous with the brand and have captured the imagination of children and adults alike. Each box of Lucky Charms contains a variety of marshmallow shapes, which may include but are not limited to; hearts, stars, horseshoes, clovers, blue moons, rainbows, and red balloons. These marshmallows add a fun and playful element to the cereal, enticing consumers with their vibrant colors and unique designs. What makes these marshmallows truly special is the idea that they possess a certain magical quality. The advertising campaigns for Lucky Charms often focus on the idea that these marshmallows can bring good luck to those who consume them.


--Publishers Weekly, starred review

While the discord around the mascot is a long-standing one in the Virginia community, the assignment empowers the students to take the issue to the school board. The creators eschew judgment to present a well-rounded discussion about classism and racism, as well as effective allyship, with compassion and understanding.

Oppose the vocabulary mascot

The advertising campaigns for Lucky Charms often focus on the idea that these marshmallows can bring good luck to those who consume them. This concept has been further reinforced by the brand's mascot, Lucky the Leprechaun, who is depicted as a mischievous but friendly character who guards the secret of the marshmallow shapes. The inclusion of these magical marshmallows in the cereal has made Lucky Charms a popular choice among children.

Valley Regional High School’s Racist Mascot

Valley Regional High School’s mascot and athletics logo reductively stereotypes diverse Native American society as a piece of disrespectfully homogenizing imagery. The “warrior head” icon and the team name “Warriors” are both harmful representations of indigenous peoples and local heritage.

The logo itself is a backwards facing duplicate of the widely protested Washington NFL team logo, against which there is a current movement supported by the NCAI (National Congress of American Indians). This logo was designed during a historical period of assimilation, oppression, and political persecution of Native American tribes and populations. Throughout the United States at this time, imagery like the logo was used to dehumanize and denigrate the racial identity of Native Americans. The Washington NFL logo, and the Valley Regional High School athletic logo, which is identical, are remnants of these prejudiced times.

Across Connecticut, many high schools have successfully altered racially offensive vocabulary and imagery in their general advertising. In West Hartford, a town wide initiative successfully pushed for local schools to drop their racist mascots and team names. Northwest Catholic, Conard, and Hall all made efforts to eliminate their racist advertising. Though Conard and Hall kept their offensive team names, at the very least their logos were dropped. In Maine, legislation has been passed prohibiting the continued use of racially stereotypical or offensive advertising. A similar bill has been proposed in our neighboring state of Massachusetts.

The reasons that the usage of such imagery is detrimental to our community are numerous and well defined by the NCAI. Above all such imagery enables the persistence of a systemic portrayal of Native Americans as inferior.

This petition calls on the Fourth Regional School District of Connecticut to halt Valley Regional High School’s racism. Students and alumni, such as myself, seek a more adequate education about and celebration of indigenous heritage especially on an immediately local level. It is time to heed the words of the activists who have spoken out against the usage of this imagery across our nation, as both members and allies of the populations it affects.

For further information please review these sources:

A glance at the cover of the novel-in-verse MASCOT will tell you where it stands on this issue. ("Discrimination is discrimination, even when people claim it's 'tradition, '" is printed above a painted-over image of a feathers-wearing, tomahawkwielding Indian.) Written by Charles Waters ("African Town") and Traci Sorell (a member of the Cherokee Nation and author of "We Are Grateful: Otsaliheliga"), the book tracks how young minds can change over a single school year.
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The excitement of searching for and collecting marshmallows with different shapes adds an element of playfulness to the breakfast routine. It also encourages creativity and imagination as children may create stories or games around the different shapes they find in their cereal bowl. Additionally, Lucky Charms has become a nostalgic treat for many adults who grew up eating the cereal. The marshmallow shapes are a recognizable symbol of childhood, evoking memories of Saturday morning cartoons and carefree mornings. Even as adults, the sight of these marshmallows can bring a sense of joy and whimsy. Despite their magical appeal, it is important to note that Lucky Charms is primarily a sugary cereal. The marshmallows are a fun addition, but it is essential to maintain a balanced diet and consume treats like Lucky Charms in moderation. In conclusion, Lucky Charms' magical marshmallows have become a beloved and iconic part of the breakfast cereal. Their colorful and whimsical shapes add an element of fun and playfulness to the morning routine. Whether enjoyed by children or adults, these marshmallows have a certain nostalgic appeal and continue to capture the imagination of those who eat them..

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batman arkham knught

batman arkham knught