How the 1980 Olympic Mascot Became a Marketing Phenomenon

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The 1980 Olympics Mascot was Misha, a brown bear character created by Viktor Chizhikov. Misha quickly became a popular symbol of the Games and a beloved figure among children and adults alike. The mascot was chosen to reflect Russian culture and the wildlife of the host country, and Misha was depicted as a playful and friendly bear, dressed in a blue and white tracksuit with a yellow belt. Misha made appearances throughout the Olympics, entertaining the crowds and spreading joy and excitement. The mascot was featured in various forms of merchandise, including toys, pins, and clothing, which became highly sought-after souvenirs. The 1980 Olympics were held in Moscow, Soviet Union, and were known as the "Summer Olympics of Friendship.


The board of the Paris 2024 Summer Olympics and Paralympics have finally announced their mascots for the upcoming games, and needless to say, people’s initial reaction could be summed up in one word — “quoi?” At a first glance, these googly-eyed characters, lovingly named “The Phryges,” appear to be some sort of sea animals or maybe little mythical creatures created for the Olympics. After a quick skimming of the Paris 2024 official website, however, it turns out that the Phryges are actually based on the Phrygian cap worn by French revolutionaries and even Marianne, the French national symbol of freedom.

Between the cap s use in stamps, statues and even national school curriculums, it s clear that this mascot has deep ties to France s culture and, despite its outwardly cartoon-y appearance, it garners a lot of respect from the French population. Nevertheless, Cobi is a top-tier mascot because sometimes it wears an adorable suit like a pretend businessman, showing a versatility that not many mascots can pull off.

198p olympjcs mascpt

The 1980 Olympics were held in Moscow, Soviet Union, and were known as the "Summer Olympics of Friendship." The Games were seen as an opportunity for the Soviet Union to showcase its achievements and promote international friendship and understanding. Despite being marred by controversy due to the United States' boycott of the Games, the 1980 Olympics were widely regarded as a success.

The Mascot for the 2024 Summer Olympics is Not What You Think

The board of the Paris 2024 Summer Olympics and Paralympics have finally announced their mascots for the upcoming games, and needless to say, people’s initial reaction could be summed up in one word — “quoi?” At a first glance, these googly-eyed characters, lovingly named “The Phryges,” appear to be some sort of sea animals or maybe little mythical creatures created for the Olympics. After a quick skimming of the Paris 2024 official website, however, it turns out that the Phryges are actually based on the Phrygian cap worn by French revolutionaries and even Marianne, the French national symbol of freedom.

The History

On the Paris 2024 Olympics website, there are blurbs about the Phrygian cap’s history and why it was chosen to be the official mascot for both the Olympic and Paralympic Games. The caps have been seen both in artistic renditions of the construction of the Notre-Dame cathedral in 1163, as well as photos of French athletes participating in the Olympic games in 1924. Between the cap’s use in stamps, statues and even national school curriculums, it’s clear that this mascot has deep ties to France’s culture and, despite its outwardly cartoon-y appearance, it garners a lot of respect from the French population.

How It Compares

There is a common theme throughout the mascots of past Olympics, and most of them seem to be national or highly symbolic animals. In 1980, the Moscow Olympics had a brown bear, the Soviet Union’s national symbol, as their mascot. In 2000, the Sydney Olympics had three mascots: Olly the Kookaburra, Syd the Platypus and Millie the Echidna. All three mascots held significance not only to the host country but also to the games and the honor associated with them. The 2002 Olympics in Salt Lake City also had three mascots, all of which were animals indigenous to Utah with names related to important resources found across our state. Powder the snowshoe hare represented Utah’s booming skiing economy, Copper the coyote represented the copper mines in South Jordan and Coal the American black bear represented the coal mines in Southern Utah.

In terms of non-animal mascots, these are fewer and far-between compared to the animals, but the Phryges are definitely not the first. The 2004 Athens Olympics featured two children, Athena and Phevos, as their mascots that were reminiscent of ancient Greek dolls, and the 2006 Turin Olympics personified a snowball and an ice cube to represent “softness, friendship and elegance” as well as “enthusiasm and joy,” respectively.

As much as I wish I could say that the Phryges are the strangest Olympic mascots I’ve seen, the 2012 London Olympics takes the cake. Their mascots, named Wenlock and Mandeville after the villages Much Wenlock and Stoke Mandeville, are drops of steel with cameras as eyes that represent the Industrial Revolution in the UK.

Final Thoughts

It’s incredibly refreshing to see a mascot that includes a prosthetic leg to represent those with disabilities participating in the Paralympic Games. A brief scroll through the International Paralympic Committee’s website reveals that while many of the mascots change design slightly for the Paralympic Games, the Phryge might be the first ever Paralympic mascot with a visible disability. That kind of representation may seem insignificant, but it feels odd that it’s never been done before. At the end of the day, the Phryges are fairly well-designed and will make excellent marketable plushies while also carrying a lot of history for the host country.

Hidy and Howdy look like the inspiration for Beanie Babies, which wouldn’t debut for another five years. They were named Hidy and Howdy in honor of Calgary’s friendly nature. Howdy is literally short for “how do you do?”
198p olympjcs mascpt

Misha played a significant role in creating a festive and welcoming atmosphere, helping to unite the participants and spectators through the power of sport. Misha, the 1980 Olympics mascot, left a lasting legacy and remains an iconic symbol of the Games. Its popularity and universal appeal are a testament to the enduring power of mascots in fostering a sense of camaraderie and celebration during major sporting events..

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