Viktor & Rolf Magic is a collection of fragrances created by the Dutch fashion designers Viktor Horsting and Rolf Snoeren. Launched in 2017, this luxury perfume line aims to captivate the senses and transport individuals to a world of wonder and enchantment. The Viktor & Rolf Magic collection consists of four distinct fragrances: Dirty Trick, Liquid Diamonds, Lavender Illusion, and Sage Spell. Each scent is carefully crafted to evoke a different magical experience, offering a unique and unforgettable olfactory journey. Dirty Trick is an intriguing blend of iris, ink, and suede. Its dark and mysterious aura is reminiscent of enchanting secrets and clandestine rendezvous.
Olfactory Notes:
Top Note: Freesia accord
Heart Note: Rose Accord – Jasmine
Bottom Note: Peony
They ve been working with us to develop a magic box and the technicality of that merchandising, Pinet said, stressing that more retail square footage at least one back wall and one case line is necessary to convey the narrative of magic through the point of sale. ALCOHOL, PARFUM FRAGRANCE, AQUA WATER, BENZYL SALICYLATE, LINALOOL, BUTYL METHOXYDIBENZOYLMETHANE, ETHYLHEXYL METHOXYCINNAMATE, LIMONENE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, COUMARIN, BENZYL ALCOHOL, BENZYL BENZOATE, CITRAL, CI 19140 YELLOW 5, CI 60730 EXT.
Its dark and mysterious aura is reminiscent of enchanting secrets and clandestine rendezvous. Liquid Diamonds, on the other hand, is a beautiful fusion of floral and musk notes, conjuring an ethereal and sparkling atmosphere akin to a diamond's brilliance. Lavender Illusion combines the calming essence of lavender with a surprising and unexpected twist of aromatic spices.
Viktor & Rolf’s Magic Tricks
Viktor & Rolf are debuting Magic, a new collection of six eaux de parfum.
By Rachel Strugatz Plus IconBeauty Editor, Prestige
October 21, 2016, 12:01am- Share this article on Facebook
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Six is the magic number for Viktor & Rolf.
Viktor Horsting and Rolf Snoeren of Viktor & Rolf might have retired from ready-to-wear (they still design couture and bridal collections), but the duo is upping the ante of their fragrance business. They are turning the focus almost exclusively to beauty, starting with Magic, a collection of six eaux de parfum.
“We thought about a magic box,” Horsting said while visiting New York earlier this month with Rolf Snoeren to preview the scents, which they likened to “potions,” which were designed by mixing precious, natural ingredients with unexpected synthetic accords. The combination provides a twist. “Magic is a great name because in it lies transformation, and transformation has always been an important concept in everything we do. That’s how we started.”
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Magic deviates from the fragrances the two have done in fragrance to date — olfactively and from a marketing standpoint. The collection will operate on a different business model than previous endeavors, favoring theatricality and elaborate in-store experiences over blockbuster distribution. The range will get a very limited release to start, entering two Saks Fifth Avenue doors in February — in New York City and Las Vegas — as well as saks.com. Distribution for the first year will be capped at 10 doors, with the remaining eight yet to be finalized.
And while Horsting and Snoeren acknowledge it’s new fragrance territory for them — each $220 scent is unisex and it’s a collection versus a singular release — magic as a theme has been a constant since the pair released their blockbuster Flowerbomb 11 years ago and successful follow-ups of Spicebomb in 2011 and Bonbon in 2014.
Horsting maintained the duo has “always played with the idea of magic, imagination, fantasy [and] creation.”
And to convey this at point of sale, he and Snoeren plan to incorporate theater in a way that’s elaborate – even for them. Think in-store “magic ateliers” with levitating bottles and a station of beakers that lets shoppers smell each scent with the press of a button. Or blotters that have secret ink that only becomes visible to the consumer when a fragrance is sprayed onto the card.
Corresponding magic cards from the fragrances in Viktor & Rolf’s Magic collection.“Like with fashion collections or perfume, we always start with language,” Snoeren explained. “We wanted to give every fragrance its own artwork where the name becomes a surreal, little artwork [in itself]. It’s a word, but it’s all an illustration. It’s an image of the trick.”
Each fragrance, designed to be a different magic trick, is packaged inside a bottle reminiscent of an early-20th-century apothecary bottle, uneven glass and all. They are named things like “Liquid Diamonds,” “Dirty Trick,” “Lavender Illusion,” “Sage Spell,” “Sparking Secret” and “Dancing Roses.”
Created in partnership with four all-female perfumers from Firmenich, Givaudan and International Flavors & Fragrances, the formulas were, indeed, out of the ordinary. Dirty Trick has an ink accord in it that the two call the most unexpected ingredient in the range, while Sage Spell combines absinthe with classic sage.
“Dirty trick smells like ink — and no one has ever dared to use those molecules in a scent. And customers will appreciate that,” said Alexandre Choueiri, president of international designer fragrances at L’Oréal. “No one has ever had a fragrance that smells like absinthe or a precious stone — and still mixed with beautiful natural raw materials. We have never done a clash like this.”
Alexis Pinet, Viktor & Rolf international marketing director, said the company went so far as to contact people who worked on the set of the Harry Potter films to help produce a “magic element” in a retail setting.
“They’ve been working with us to develop a magic box and the technicality of that merchandising,” Pinet said, stressing that more retail square footage (at least one back wall and one case line) is necessary to convey the narrative of magic through the point of sale.
But how many stores can handle a business and installation like this?
Not too many, which is why the launch will occur step-by-step over the course of three years. The plan is to enter 10 doors in the first year, increase this to 25 in 2018 and in 2019, double this to 50 points of global distribution.
“It’s very special, it’s a different business model,” Pinet said.
Industry sources put retail sales estimates for the collection at 10 million euros, or about $11 million, by 2019. Viktor & Rolf’s fragrance business is said to do about $70 million in global retail sales, with about a third of this coming from the U.S.
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The explosion of thousands of flowers gives rise to an ultra-feminine, delicious fragrance. Sublime, delicious and addictive.
This fragrance aims to transport the wearer to a dreamy lavender field, where the air is filled with a bewitching sense of tranquility. Lastly, Sage Spell is a mystical potion composed of sage, vetiver, and plum. This scent exudes a deep and powerful energy, tempting individuals to embrace their inner sorcerer or sorceress and unleash their hidden potential. Not only are the Viktor & Rolf Magic fragrances designed to be captivating and enchanting, but their presentation also adds to the overall magical experience. Each perfume bottle is adorned with intricate illustrations that depict surreal and whimsical scenes, further immersing the wearer into the world of Viktor & Rolf. In conclusion, the Viktor & Rolf Magic collection is a testament to the designers' ability to create captivating fragrances that evoke a sense of magic and wonder. With their unique blend of notes and meticulous attention to detail, these perfumes offer an enchanting and memorable experience for those who dare to indulge..
Reviews for "The Craftsmanship and Detailing of Vktor and Rolf Magic"
1. Alice - 2/5 - I was really disappointed with Viktor and Rolf Magic. I had high expectations based on the reviews, but it just didn't work for me. The scent was overpowering and gave me an instant headache. Additionally, it didn't last long on my skin at all. I was expecting a magical, long-lasting fragrance, but unfortunately, this was not the case. I ended up returning it and am still on the lookout for my perfect scent.
2. John - 1/5 - I cannot understand the hype around Viktor and Rolf Magic. The scent is so cloying and sweet, it made me feel nauseous. I tried to give it a chance and wore it a couple of times, but each time I couldn't wait to wash it off. It is definitely not a fragrance for those who prefer fresh and light scents. I regret purchasing it and would not recommend it to anyone.
3. Emily - 2/5 - I really wanted to like Viktor and Rolf Magic, but it just didn't work for me. The scent was too strong and overwhelming, it gave me a headache every time I wore it. I was hoping for a more subtle and elegant fragrance, but this one just didn't hit the mark. It might work for those who enjoy bold and powerful scents, but it's not for me. I won't be repurchasing it.
4. David - 3/5 - Viktor and Rolf Magic was alright, but it didn't live up to the expectations I had. The scent was pleasant initially, but it faded quickly on my skin. I was hoping for a longer-lasting fragrance. The bottle design is unique and eye-catching, but ultimately the performance of the fragrance didn't match its appearance. It's an average fragrance, nothing extraordinary.
5. Sarah - 2/5 - I found Viktor and Rolf Magic to be too overpowering for my taste. The scent was so strong that it gave me a headache and made me feel nauseous. I was expecting something more subtle and elegant based on the name, but this fragrance missed the mark. I ended up giving it away to a friend who enjoys bolder scents. It's definitely not a fragrance that I would recommend.