The Mayhem mascot commercial is a popular television advertisement campaign created by insurance company Allstate. The campaign features an anthropomorphic character named Mayhem who personifies various types of unexpected and chaotic events that can occur in everyday life. The Mayhem mascot is portrayed as a mischievous troublemaker who goes around causing accidents and chaos to highlight the potential risks and dangers that individuals may face in their day-to-day lives. The character takes on various roles such as a car thief, a falling tree, or a burst pipe, demonstrating the unpredictable nature of accidents and emphasizing the importance of having insurance coverage. The Mayhem mascot commercial is known for its humorous and engaging approach, using comedic situations to entertain audiences while also delivering its message about the importance of being prepared for unexpected events. The character's charismatic and witty personality has made him a popular figure in the advertising world, often being praised for his memorable and entertaining performances.
The Allstate campaign, which was created with Leo Burnett Chicago, cleverly has its mascot character go through the same experience that many consumers have at the beginning of a new year, when they make resolutions to improve themselves and then often quickly break them. By doing so, the brand hopes to deepen its relationship with consumers by making Mayhem more relatable.
We know viewers will relate to Mayhem as he falls flat in keeping his resolution and, as a result, will remember that Allstate is there for backup, Jennifer Egeland, Allstate s director of brand strategy told Marketing Dive. Figures for age, sex, race ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population.
The character's charismatic and witty personality has made him a popular figure in the advertising world, often being praised for his memorable and entertaining performances. The Mayhem mascot campaign has been successful in raising awareness about the need for insurance and has been credited with increasing brand recognition and customer engagement for Allstate. The ads have resonated with viewers by highlighting relatable situations and showcasing the potential consequences of not having insurance coverage.
Mayhem
Everyone remembers Allstate’s Mayhem commercials. Whether he’s a hot babe out jogging, a teenage girl, or a furry raccoon having babies in your attic, Mayhem is still a pretty recognizable television mascot. (Watch commercial below)
In 2011, one of my friends asked me for a costume idea for Halloween. He wanted one that didn’t require a tremendous amount of work or money. Instantly, I thought of Mayhem! I loved the commercials and actually dabbled in the idea of being him myself (but obviously a girl version). However, I think he pulled it off better than I could have. 😉
Supplies Needed:
- Butterfly Closure Band-Aids
- Walgreens: $3.39
- Varies depending on store.
- Varies depending on store. Walmart has some for as low as $10.00
- Walgreens: Wet n Wild Color Icon Collection Eyeshadow Petal Pusher 736 $4.79 (purples, blues and blacks- perfect for giving the illusion of bruises)
Optional Accessories:
How I (We) Did It:
All this costume took was a little trip to Walgreens and a look inside my friend’s closet. (He was a business major, so of course he had a suit already). I had the eye shadow, so we only had to purchase the butterfly band-aids-$3.39.
We spent a total of $3.39 on this costume
Steps:
*Pictures Coming Soon*
Step 1 : Suit up!
Step 2: Take your black eye shadow and using your fingers, apply to one of you eyeballs to give the illusion of a black eye.
Step 3: Use a mix of the color shadows to make your face look dirty and rough.
Step 4: Run your fingers through your hair and make it messy. Feel free to put some objects in it too (candy wrappers, garbage twist ties, leaves, twigs, etc.) Remember, Mayhem always has that “shot out of a cannon” look.
Step 5: Lastly, place the butterfly Band-Aid near one of your eyebrows to complete the look!
Final Product:
It’s as simple as that! Perfect for a last minute costume or for a guy who really isn’t into dressing up.
Featuring a mascot prominently and frequently in insurance advertisements can help audiences build a relationship with the character – and perhaps by extension, the advertising provider. Legacy characters are among the most well-known and well-liked mascots in the insurance industry.
The campaign has also been praised for its creativity and ability to stand out in a crowded advertising landscape. In conclusion, the Mayhem mascot commercial is a notable television advertisement campaign created by Allstate that features an anthropomorphic character named Mayhem. The campaign uses humor and relatable scenarios to highlight the importance of insurance coverage in protecting against unexpected events. The Mayhem mascot has become a popular figure in advertising, thanks to his entertaining and memorable performances..
Reviews for "Mayhem: Selling Insurance with an Edge in Mascor Commercials"
1. Mary - 2 stars - I really didn't enjoy the Mayhem mascot commercial. I found it to be quite annoying and over the top. The mascot was just too obnoxious and the humor fell flat for me. Overall, I found the commercial to be a waste of my time and it certainly didn't make me want to purchase whatever product it was advertising.
2. John - 1 star - The Mayhem mascot commercial was one of the most irritating commercials I have ever seen. The constant loud noises and chaotic visuals were headache-inducing. I couldn't even understand what the commercial was trying to sell because it was so distracting. It's a shame because it could have been a clever concept, but the execution was just too overwhelming and off-putting.
3. Sarah - 2 stars - I felt like the Mayhem mascot commercial was trying too hard to be funny and ended up falling flat. The humor seemed forced, and the mascot character was more annoying than entertaining. It didn't leave a lasting impression on me, and I quickly forgot what the commercial was promoting. Overall, it was a forgettable and uninspired advertisement.
4. Mark - 2 stars - The Mayhem mascot commercial missed the mark for me. It came across as trying too hard to be quirky and wacky, but it felt forced and unnatural. The whole concept just didn't resonate with me, and I found myself tuning out before the commercial was even over. It's disappointing when a commercial fails to grab your attention and make an impact, and that's exactly what this Mayhem mascot commercial did for me.
5. Emily - 1 star - The Mayhem mascot commercial was a huge disappointment for me. The character was obnoxious and annoying, and the whole commercial felt like a chaotic mess. I didn't find it funny or memorable, and it certainly didn't make me want to consider purchasing whatever product it was promoting. Overall, it was a big thumbs down from me.
Demystifying Mayhem: How Mascor Commercials are Created