Makeup Revolution Magic Cream is a popular beauty product that has become a staple in many people's skincare routines. This cream has gained a lot of attention for its ability to provide hydration and brighten the skin, leaving it looking fresh and rejuvenated. One of the key ingredients in the Makeup Revolution Magic Cream is hyaluronic acid, known for its ability to lock in moisture and improve the skin's elasticity. This helps to plump up the skin, reducing the appearance of fine lines and wrinkles. It also gives the skin a smoother and more supple texture. Another beneficial ingredient in this cream is vitamin C, which is known for its brightening properties.
Revolution Beauty plans to capitalise on the success of the Miracle Cream with the launch of the Revolution Pro Miracle Eye Cream. The brand also plans to launch further NPD within the miracle franchise from January 2023 onwards. “Given the incredible reaction from customers, we want to continue to bring premium formulations at affordable prices” Reverter said.
Everyone loves a bargain and consumers are looking to key opinion leaders for affordable solutions to replace their past premium purchases from brands they can trust, Reverter said. Everyone loves a bargain and consumers are looking to key opinion leaders for affordable solutions to replace their past premium purchases from brands they can trust, Reverter said.
Another beneficial ingredient in this cream is vitamin C, which is known for its brightening properties. It helps to fade dark spots and even out skin tone, giving the skin a radiant and glowing appearance. Vitamin C is also an antioxidant and helps to protect the skin against damage caused by free radicals and environmental pollutants.
How Revolution Beauty caused a stir with its new Miracle Cream
Award-winning makeup and skincare brand Revolution Beauty was launched in 2014 by Adam Minto and Tom Allsworth. Revolution Beauty develops cruelty free beauty for everyone that is made accessible in every shade and affordable for all.
By providing beauty fans with the latest ingredients, technology and formulations at an affordable price, the brand has been able to break down the barriers that stop consumers enjoying beauty.
Revolution prides itself on doing more for consumers through their extensive product offering and this has been a huge factor in their success, with the brand being named the third fastest growing company in the UK in 2019 . Revolution Beauty’s revenue grew by 42% to around £194 million over the past year due to post pandemic footfall recovery and a successful roll out into Boots stores.
Over the past few months, the brand has created a lot of buzz in the industry with the launch of its Miracle Cream . The cream, which retails for just £10, sold out twice when it became available in May 2022 and was such a success with customers that it even racked up a waiting list of 13,000 people.
Upon restocking the cream in August, the brand revealed that 10 bottles were being sold every minute, rivalling legendary cult products such as Estée Lauder’s Advanced Night Repair Serum and Charlotte Tilbury’s Magic Cream .
According to the brand, Google search demand for the cream is up by 2015%. With over 750 five-star reviews on their website and a cult following among beauty fans everywhere, the impact of the Revolution Pro Miracle Cream is undeniable, so how did one of Britain’s most popular high street beauty brands create a best-selling product that left consumers wanting more?
When Revolution decided to launch the Revolution Pro Miracle Cream, the brand’s only aim was to bring premium skincare to the mass market and make beauty accessible to all, especially amid the cost of living crisis. “We wanted to start the Revolution Pro skincare expansion with a product that has multiple benefits and is suitable for all skin types.
The cream is a one stop shop for beautiful skin,” Revolution Beauty’s Product Manager Laura Reverter said. The supercharged formula of Revolution’s Miracle Cream works to transform dull complexions in just four weeks. The formula is full of skin-loving ingredients such as Niacinamide and Hyaluronic Acid which instantly plum and hydrate the skin from the first use, leaving users with a smooth and nourished canvas for flawless makeup application.
During the formulation process, the brand had to consider a number of things in order to provide consumers with a product that was not only affordable but did exactly what it said on the packaging. “We started by focusing on the key claims we wanted to achieve and then developed backwards. We knew we wanted plumping to be a key benefit so we incorporated hyaluronic acid. The formulation process involved trying and testing many formulas until we found the optimal blend of ingredients,” Reverter said.
Customer feedback was something else the brand took into consideration, and after the cream’s scent was called out in multiple reviews, it was quickly reformulated with the original vanilla scent being replaced with a new and improved rose aroma. “This is something that only Revolution Pro can do due to end to end product development and ownership of manufacturing facilities, “ Reverter said.
When the Miracle Cream first launched, the brand’s target market was everyone. The USP of the cream was simply that it’s great for all skin types and everyone can benefit from what it has to offer. Post-launch, Revolution Beauty continued to hold itself to a high standard by regularly checking sentiment from reviews online and on social media, which was what led to the cream being reformulated.
“This agile ability is unique to the brand and is something we hope to roll out across all of our brands in the future, “ Reverter said.
Unlike other beauty products that have gone viral online this year, the brand didn’t have a TikTok strategy in place. It chose to buy in from key opinion leaders in the beauty and skincare social space instead, targeting what it calls ‘skincare rock star opinion leaders’ to ask them to trial the product for a minimum of four weeks before agreeing to create content for the brand.
“By seeking key opinion leaders, we were able to ensure that the reviews we received were credible and honest. Credible and honest reviews could then be utilised as testimonials for digital marketing and PR,” Reverter said.
Revolution Beauty plans to capitalise on the success of the Miracle Cream with the launch of the Revolution Pro Miracle Eye Cream. The brand also plans to launch further NPD within the miracle franchise from January 2023 onwards. “Given the incredible reaction from customers, we want to continue to bring premium formulations at affordable prices” Reverter said.
Following the very successful launch of a cream that has been hailed as a cult product, with many labelling it a dupe of premium products such as Estée Lauder’s Advanced Night Repair Serum and Charlotte Tilbury’s Magic Cream, the brand has learnt a few lessons along the way.
“We’ve learnt that there’s a much bigger demand for this kind of product. We had 13,000 people on our waitlist and sold at a rate of 60 per minute during the last restock. The success of the cream has served as a reminder that we need to believe in ourselves, our formulas and also be willing to let consumers lead us,” Reverter concluded.
Amid the cost of living crisis, there are a number of reasons why affordable beauty products never really lose their appeal from a consumer perspective, with influencers playing a key role in challenging their perceptions. “Everyone loves a bargain and consumers are looking to key opinion leaders for affordable solutions to replace their past premium purchases from brands they can trust, “Reverter said.
As well as expanding the Miracle franchise, the brand will be working with a well-known celebrity ambassador in the coming months to create high-performance products with skin nourishing ingredients with amazing claims. The success of Revolution Pro Miracle Cream proves that cheaper products that have similar ingredients and features as their premium counterparts will always be in demand.
By focusing on great value and skin-loving ingredients that beauty lovers would want to incorporate into their routines, the industry’s obsession with the Miracle Cream won’t be going away anytime soon.
The cream is a one stop shop for beautiful skin,” Revolution Beauty’s Product Manager Laura Reverter said. The supercharged formula of Revolution’s Miracle Cream works to transform dull complexions in just four weeks. The formula is full of skin-loving ingredients such as Niacinamide and Hyaluronic Acid which instantly plum and hydrate the skin from the first use, leaving users with a smooth and nourished canvas for flawless makeup application.
Makeup Revolution Magic Cream also contains niacinamide, a form of vitamin B3. Niacinamide has been shown to have numerous benefits for the skin, including reducing redness, minimizing the appearance of pores, and strengthening the skin's barrier function. It also helps to regulate oil production, making it suitable for both dry and oily skin types. With its lightweight and non-greasy formula, Makeup Revolution Magic Cream is easy to apply and absorbs quickly into the skin. It can be used as a daily moisturizer or as a base for makeup, providing a smooth canvas for easy application. It is suitable for all skin types and can be used both morning and night. Overall, Makeup Revolution Magic Cream is a versatile and effective skincare product that offers multiple benefits for the skin. Its hydrating, brightening, and rejuvenating properties make it a popular choice among beauty enthusiasts. Whether used as a daily moisturizer or a makeup base, this cream leaves the skin looking fresh, radiant, and beautiful..
Reviews for "How to Achieve a Flawless Complexion with Makeup Revolution's Majic Crean"
1. Jessica - 2/5 - The Makeup Revolution Magic Cream left me feeling extremely disappointed. Despite its claims of being a magical, multi-purpose cream, it didn't live up to my expectations. The consistency was quite thick and heavy, making it difficult to spread evenly on my face. Additionally, it left a greasy residue that made my skin feel oily and congested. I also didn't notice any significant improvement in hydration or the reduction of fine lines. Overall, I found this product to be subpar and not worth the hype.
2. Sarah - 1/5 - I gave the Makeup Revolution Magic Cream a try based on the promising reviews, but unfortunately, it didn't work for me at all. The cream felt quite heavy on my skin and didn't absorb well, leaving a greasy film that made my makeup slide off throughout the day. I also found it to be quite irritating, as it caused redness and breakouts, ultimately making my skin worse instead of better. I wouldn't recommend this product to anyone with sensitive or acne-prone skin.
3. Emily - 2/5 - My experience with the Makeup Revolution Magic Cream was underwhelming, to say the least. I had high hopes for this product, expecting it to provide deep hydration and a radiant glow. However, it fell short of my expectations. The cream felt heavy and took a long time to absorb into my skin, leaving a sticky residue. I didn't notice any significant improvement in the texture or appearance of my skin after using this cream for several weeks. It's safe to say that this product didn't work for me, and I won't be repurchasing it.
4. Amanda - 2/5 - The Makeup Revolution Magic Cream didn't live up to the hype for me. I found the formula to be quite thick and heavy, which didn't work well for my combination skin. It felt greasy on my face and caused my makeup to slide off throughout the day. Additionally, I didn't notice any significant improvement in the hydration of my skin or the reduction of fine lines. Overall, I was disappointed with this product and wouldn't recommend it to others with similar skin concerns.