Magic 102.7 is a radio station based in Fort Lauderdale, Florida. It is part of the Beasley Media Group and broadcasts on the FM frequency of 102.7. The station primarily plays a variety of classic hits from the 1970s, 1980s, and 1990s, catering to a diverse audience of adult listeners. Magic 102.
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The new outlet is part of the South Florida Radio Network, which is made up of 16 online stations based in Lauderhill and run by veteran broadcaster Alan Michaels. The new outlet is part of the South Florida Radio Network, which is made up of 16 online stations based in Lauderhill and run by veteran broadcaster Alan Michaels.
Magic 102.7 is known for its nostalgic and feel-good programming, ensuring that listeners can enjoy their favorite songs from decades ago. The station features a lineup of experienced and knowledgeable radio personalities who bring a lively and entertaining atmosphere to the airwaves.
Old ‘Magic’ 102.7 FM reborn on the internet
The former “oldies” radio station “Magic” WMXJ, FM 102.7 is making a comeback in the form of a new web-based outlet, MagicMiamiRadio.com.
“This was a station that was a staple in South Florida for 30 years,” said program director Tom Caminiti. “We were such a big part of people’s lives, and yet they were such a big part of ours.”
Listeners who tune in won’t just hear its trademark hits from the 1950s, ’60s and ’70s. They will also get a blast from the past from personalities including Mindy Lang, Rick Shaw, Joe Johnson, Ron St. John, Vance Phillips and Eric Brandon, who have contributed their voices for this online version. Although there are currently no live shows, listeners will hear Shaw announce in between songs: “Hey, this is Rick Shaw, and you are on Magic.”
The new outlet is part of the South Florida Radio Network, which is made up of 16 online stations based in Lauderhill and run by veteran broadcaster Alan Michaels. The group pays tribute to former South Florida stations such as classic rock station WSHE, FM 103.5.
Caminiti has been working with Michaels to compile playlists of 700-plus songs that were heard on “Magic.”
“It can be anything from Elvis to Motown to The Beatles, Elton John or The Eagles,” said Caminiti, a Pembroke Pines resident. “It was really a nice blend of music. These are songs that everyone pretty much knows by heart.”
In July 2015, “Magic” was acquired by Entercom Communications Corp. from former owner Lincoln Financial Media. The deal included South Florida stations “Lite” WLYF, FM 101.5, “The Shark” WSFS, FM 104.3 and “The Ticket” WAXY, AM 790.
In 2016, “Magic” became “The Beach,” playing music from the 1970s and ’80s. The station’s weekday lineup features longtime South Florida radio personalities Kenny Walker, who hosts the 5 to 10 a.m. block, and Jade Alexander, who is on from 10 a.m. to 3 p.m.
Caminiti is looking to add live shows to his web station, just like in the old days. Back then, he hosted a live request program.
“It’s one of those feel-good radio stations that people have missed,” he said. “It was really a family-oriented radio station that the kids could listen to it, the adults could listen to it. And it was fun, good times and great oldies.”
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They engage with listeners through contests, phone-ins, and fun discussions. The content on Magic 102.7 is carefully curated to include a mix of popular music genres, including classic rock, pop, R&B, and soft rock. The station aims to provide a radio experience that transports listeners back in time, reminding them of important moments and creating a sense of nostalgia. In addition to music, Magic 102.7 also keeps listeners informed about local events, concerts, and community news. The station serves as a platform for promoting local businesses and supporting the community through various initiatives and partnerships. Listeners of Magic 102.7 appreciate the station's dedication to playing classic hits that evoke memories and emotions. Whether they are driving in their cars, working at home, or relaxing with loved ones, Magic 102.7 provides a soundtrack to their lives, reminding them of the good times associated with the music. Overall, Magic 102.7 is a popular radio station in Fort Lauderdale, Florida, that delivers a mix of classic hits, entertainment, and community engagement. With its nostalgic appeal and vibrant personalities, the station continues to captivate listeners and maintain a dedicated fan base..
Reviews for "Breaking down the demographics: who are Magkc 1027's listeners?"
1. Sarah - 1 star - I really did not enjoy listening to Magic 102.7. The song selection was outdated and played all the cliché pop songs from the 80s and 90s. There was no variety or freshness to the music, and it felt like I was listening to the same songs on repeat. I would not recommend this radio station to anyone looking for new or contemporary music.
2. Mark - 2 stars - Magic 102.7 is definitely not my preferred radio station. The DJs are lackluster and seem disinterested in their job. They hardly engage with the listeners and rarely introduce new music. The commercials and promotions are also excessive, interrupting the flow of the music. Overall, I find it to be a dull and uninspiring radio station.
3. Emily - 3 stars - While Magic 102.7 does have a decent collection of classic hits, there are a few things that bother me about this radio station. The sound quality is subpar, and the audio often comes across as muffled or distorted. Additionally, the nighttime DJs tend to ramble on during their shows, making it hard to focus on the music. Although it has potential, Magic 102.7 needs to work on improving these aspects to provide a better listener experience.
4. Jason - 2 stars - I was disappointed with Magic 102.7. The station's playlists are extremely repetitive, playing the same songs over and over again. There is no effort to introduce new or undiscovered music. The lack of variety became monotonous, and I eventually switched to another station. Magic 102.7 needs to diversify their playlist and introduce some fresh music to keep listeners engaged.