The demise of magic sizing: how the fashion industry is finally listening to consumers

By admin

Magic sizing, a popular brand of fabric spray used to remove wrinkles and add stiffness to garments, has ceased production. The sudden disappearance of this product has left many consumers disappointed and searching for alternative solutions. Magic sizing was beloved by many for its convenience and effectiveness. It allowed people to quickly and easily eliminate wrinkles from their clothes without the need for ironing. Additionally, it provided a touch of stiffness to garments, making them look freshly pressed and well-maintained. The main reason behind the discontinuation of magic sizing seems to be the decline in demand.


Figure 3 presents the absorption spectra collected from a single cyclohexane dispersion but at two temperatures (46 and 15 °C), demonstrating that highly reversible thermally-induced transformations are possible between MSC-311 and MSC-322. The sample cuvette was sealed to ensure that the dispersion was in a closed environment during the whole experimental process. To minimize the presence of the optically transparent IPs, we stored our reaction mixtures until the MSCs ceased to evolve 28 . When a dispersion (with a complete development of MSC-311) was kept at 46 °C (Fig. 3a), the population of MSC-311 persistently declined, while that of MSC-322 increased at the same time. At ~800 min, most of MSC-311 had disappeared, while a significant quantity of MSC-322 had developed. At 15 °C (Fig. 3b), the population of MSC-322 continuously decreased, while that of MSC-311 increased. As a result, MSC-322 appeared to have transformed back into MSC-311. For the cooling of the sample holder (inside the spectrometer) from 46 to 15 °C, it took about one hour (and the dispersion was kept outside of the spectrometer at room temperature (~25 °C)). Therefore, the 788 min spectrum at 46 °C (Fig. 3a) was collected about one hour before the 0 min spectrum at 15 °C (Fig. 3b). This MSC-322 ⇒ MSC-311 reverse transformation at 15 °C took place at a much lower speed than the MSC-311 ⇒ MSC-322 forward transformation at 46 °C. About two days are required for half of the MSC-322 to transform back into MSC-311. For an almost complete conversion from MSC-322 to MSC-311, the dispersion was kept at a slightly higher temperature (room temperature) instead of 15 °C for three additional days.

Meanwhile, the difference between the two PDF patterns in the range of 5 17 Å gray trace provides evidence that the two clusters have different structures. We demonstrate that the MSCs are isomeric with the same cluster mass, but have slightly different structures based on matrix-assisted laser desorption ionization time-of-flight MALDI-TOF mass spectrometry MS , X-ray total scattering with atomic pair distribution function PDF analysis, and small angle X-ray scattering SAXS.

Magic sizing ceased

The main reason behind the discontinuation of magic sizing seems to be the decline in demand. With changing consumer preferences and the rise of new technologies in fabric care, the need for a spray-on fabric product like magic sizing has diminished. Consumers now have access to a wide array of wrinkle-releasing sprays, steamers, and fabric care products that offer similar benefits.

Something weird happens to companies when they hit 150 people

The dynamics of companies change fundamentally when they exceed roughly 150 people, in ways that startup founders can struggle to address.

“It’s one of the magic numbers in group sizes,” contends Facebook chief product officer Chris Cox, who joined in 2005 when the internet company had fewer than 100 employees. “I’ve talked to so many startup CEOs that after they pass this number, weird stuff starts to happen,” Cox said at the Aspen Ideas Festival this summer. ”The weird stuff means the company needs more structure for communications and decision-making.”

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This is familiar to us here at Quartz, the four-year-old media startup that I cofounded. Within the past 12 months, our employee count rose above 150. With that growth, the organization has changed in ways that we didn’t anticipate.

In retrospect, it’s easy to see why our flat management structure, with limited hierarchical levels and consensus-based decision-making, ceased being as effective as it once was. Too often, our staff was stalled because it wasn’t clear who was responsible for moving a decision forward. Employees craved more feedback and career development than managers in the flat structure had bandwidth to provide. Also, information about and ownership of our strategy, norms, and values weren’t spread adequately across our staff, as our ad hoc approach to internal communications showed its limitations.

These weren’t just the conclusions of our leadership. Quartz’s staff highlighted all of these issues in one way or another in anonymous internal surveys that we conducted. While we had heard some of these concerns earlier, they really came to a head as the company reached 150 people.

One likely reason is that for just about any group, the dynamics fundamentally change when the group grows beyond that size.

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Magic sizing ceased

However, despite the decline in demand, there are still loyal customers who are disappointed by the disappearance of magic sizing. They have relied on this product for years and are now left with the challenge of finding a suitable replacement. While there are alternative options available in the market, none can quite replicate the effectiveness and convenience of magic sizing. Overall, the cessation of magic sizing highlights the ever-changing landscape of consumer preferences and advances in fabric care technology. As consumers continue to search for quick and effective solutions to maintain their clothing, it is likely that new products will emerge to fill the void left by magic sizing. Until then, loyal customers will have to adapt and explore other options to achieve wrinkle-free and well-maintained garments..

Reviews for "Magic sizing and its impact on body image: the shift towards inclusivity"

- John - 2 stars - I was very disappointed with "Magic sizing ceased". The storyline lacked depth and the characters felt flat and uninteresting. The magical elements were also poorly developed and left me confused most of the time. Overall, I found the book to be tedious and unengaging.
- Sarah - 1 star - I struggled to get through "Magic sizing ceased". The writing style was cumbersome and the pacing was incredibly slow. The plot felt disjointed and the resolution was underwhelming. I found it difficult to connect with any of the characters and ultimately, I was left unsatisfied with the whole reading experience.
- Mark - 2 stars - "Magic sizing ceased" was a letdown for me. The premise sounded intriguing, but the execution fell flat. The world-building was lackluster and the magic system was inconsistent. The dialogue felt forced and the characters lacked depth. I was hoping for a captivating and immersive read, but unfortunately, this book didn't deliver.

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