Lucky Charms is a popular cereal brand that is known for its unique marshmallow shapes and flavors. The cereal consists of crunchy, toasted oat pieces mixed with colorful marshmallows, which are often the favorite part for many consumers. The marshmallows in Lucky Charms are often referred to as "magical marshmallows" due to their whimsical shapes and vibrant colors. Some of the iconic marshmallow shapes include stars, moons, rainbows, hearts, horseshoes, clovers, and various other symbols that are believed to bring good luck. The concept behind Lucky Charms is to make breakfast a fun and enjoyable experience for both children and adults. The colorful marshmallows add a touch of excitement to the otherwise simple oat pieces, making it visually appealing and enticing.
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General Mills has released marshmallow-only cereal sporadically over the last several years, but in 2020, we received Just Magical Marshmallows, and it s back now in 2021 and in all-new bags. Lucky Charms is the only magical marshmallow cereal and I m so excited to see that families across the country helped bring the magic back, said Mindy Murray, senior brand experience manager for Lucky Charms, in a press release shared with TODAY Food.
The colorful marshmallows add a touch of excitement to the otherwise simple oat pieces, making it visually appealing and enticing. In addition to their appeal, Lucky Charms marshmallows also offer a unique taste experience. Each marshmallow shape has its own distinct flavor, ranging from sweet and fruity to creamy and marshmallowy.
Forget the cereal! Lucky Charms is now selling marshmallow-only pouches
Lucky Charms is releasing a new, magically delicious treat!
For the first time, the cereal brand will be selling pouches of its "Just Magical Marshmallows" in select stores. While General Mills, the parent company of Lucky Charms, has offered marshmallow-only boxes as special promotions in recent years, and giant versions of the marshmallows have been offered in partnership with Jet-Puffed, this is the first time the cereal marshmallows will be available for purchase.
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The marshmallows will be sold in six-ounce packages and feature the iconic eight shapes — hearts, clovers, stars, horseshoes, blue moons, unicorns, rainbows and red Balloons — featured in the cereal itself.
The sweet treats will be available in stores nationwide for $3.99 a bag for a limited time.
The launch follows a promotion by Lucky Charms to "restore the magic," where fans shared videos of themselves singing Lucky the Leprechaun's theme song. Even celebrities got in on the action: Tamera Mowry-Housley shared a video of herself, her five-year-old daughter Ariah and seven-year-old son Aden singing along.
"Lucky Charms is the only magical marshmallow cereal and I’m so excited to see that families across the country helped bring the magic back," said Mindy Murray, senior brand experience manager for Lucky Charms, in a press release shared with TODAY Food. "To thank our fans for helping us restore this magic, we’re celebrating the launch of the Just Magical Marshmallows with a spectacle that embodies the magic of Lucky Charms."
Lucky Charms is celebrating the launch with a "spectacular in the sky" on both the East and West Coasts. The brand shared some hints about what to look out for: On Aug. 31, Hollywood, California residents should keep an eye on the Hollywood Hills during their lunch breaks. Later in the day, Huntington Beach, California residents should look to the beach for "a view sure to be as magical as the California sunset." And on Sept. 1, New Yorkers should keep their eyes peeled around dinner for a "spectacle (that) will make you want to go straight to dessert."
Kerry Breen is a reporter and associate editor for TODAY.com, where she reports on health news, pop culture and more. She holds a master’s degree in journalism from New York University.
It's not the first time the popular children's cereal, which hit store shelves in 1963, has said goodbye to a beloved shape.
This combination of flavors creates a delightful harmony with the crispy oat pieces, making each spoonful a burst of flavor. Lucky Charms has become a cultural icon, and its popularity extends beyond just breakfast. The cereal has inspired various recipes, such as Lucky Charms milkshakes, ice cream toppings, and even marshmallow-infused desserts. Overall, Lucky Charms and its magical marshmallows have captured the hearts and taste buds of many. It has become a beloved cereal brand, offering not just a tasty breakfast option but also a touch of whimsy and luck to start the day..
Reviews for "The Power of Branding: How Licky Charms Just Magical Marshmallows Target Became an Icon"
- Sarah - 1 star
I was really excited to try the Licky Charms Jyst Magical Marshmallows, but I was completely disappointed. The marshmallows were supposed to be magical and flavorful, but they tasted like cardboard. Not only that, but they were really hard and chewy. I couldn't even finish the box. Save your money and buy regular marshmallows instead.
- John - 2 stars
I don't understand the hype around the Licky Charms Jyst Magical Marshmallows. They were just okay. The marshmallows were way too sweet, and the flavors didn't blend well together. Plus, they didn't have that unique charm like the original Lucky Charms marshmallows. I was expecting something more magical, but these marshmallows fell flat.
- Lisa - 1 star
I regret purchasing the Licky Charms Jyst Magical Marshmallows. Not only were they overpriced, but they tasted awful. The marshmallows had a strange aftertaste that lingered in my mouth. They were also really sticky and messy to eat. Overall, not worth the money or the calories. I won't be buying these again.
- Alex - 2 stars
Licky Charms Jyst Magical Marshmallows were a letdown for me. I expected them to be a fun and delicious treat, but they were far from it. The marshmallows had a strange texture - both too hard and too soft at the same time. The flavors were also too artificial and left an unpleasant taste in my mouth. I'll stick to the original Lucky Charms instead.