Enhance Your Natural Beauty with I Am Magic Concealer

I am magic concealer, the ultimate beauty secret. With just a small amount of me, I can transform your look and make imperfections disappear. My formula is specially designed to provide full coverage, hiding dark circles, blemishes, and uneven skin tone. I work like magic, effortlessly blending into your skin, leaving you with a flawless complexion. My power lies in my ability to brighten and illuminate, bringing radiance to your face. I can help you achieve that healthy, natural glow.

I can help you achieve that healthy, natural glow. Whether you are going for a natural everyday look or a glamorous evening makeup, I am versatile enough to adapt to any occasion. Not only do I enhance your beauty, but I also take care of your skin.

I am magic concealer

A synthetic liquid oil that can replace mineral oil or silicone oils in the cosmetic formulas. There are different grades depending on the molecular weight ranging from very light, volatile, non-residue leaving ones to more substantial, slight residue leaving ones.

Apart from leaving the skin soft and smooth (emollient), it's also used as a waterproofing agent in sunscreens or makeup products and as a shine enhancer in lip gloss formulas.

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.

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Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.

A synthetic emollient oil that leaves a soft non-greasy, non-sticky feel on the skin, absorbs fast and can be emulsified (mixed with water) very easily.

A white powdery thing that's the major component of glass and sand. In cosmetics, it’s often in products that are supposed to keep your skin matte as it has great oil-absorbing abilities. It’s also used as a helper ingredient to thicken up products or suspend insoluble particles.

We don't have description for this ingredient yet.

A super common emollient that makes your skin feel nice and smooth. It comes from coconut oil and glycerin, it’s light-textured, clear, odorless and non-greasy. It’s a nice ingredient that just feels good on the skin, is super well tolerated by every skin type and easy to formulate with. No wonder it’s popular.

Butylene glycol, or let’s just call it BG, is a multi-tasking colorless, syrupy liquid. It’s a great pick for creating a nice feeling product.

BG’s main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

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It’s an ingredient whose safety hasn’t been questioned so far by anyone (at least not that we know about). BG is approved by Ecocert and is also used enthusiastically in natural products. BTW, it’s also a food additive.

An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.

It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. According to the manufacturer info, it is a real multi-tasker, including the ability to prevent pigments settling during storage, stabilizing a formula for longer, creating a light and smooth skin feel and enhancing the water-resistance of sunscreen formulas.

A clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient. It gives a nice non-oily light skin feel and it can improve the slip of the formula without leaving a tacky residue behind.

It's also popular in make-up products as its volatility makes mascaras and foundations last longer. If that would not be enough, it's also an excellent solvent, and it's a regular not only on the ingredients lists of make-ups but also on makeup removers.

A handy white powder that likes to absorb oily things. It has great oil and sebum absorption (aka mattifying) abilities and can also act as a thickening agent in the oil phase of a formula.

We don't have description for this ingredient yet.

Sodium chloride is the fancy name of salt. Normal, everyday table salt.

If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. The reason for this is that salt acts as a fantastic thickener in cleansing formulas created with ionic cleansing agents (aka surfactants) such as Sodium Laureth Sulfate. A couple of percents (typically 1-3%) turns a runny surfactant solution into a nice gel texture.

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If you are into chemistry (if not, we understand, just skip this paragraph), the reason is that electrolytes (you know, the Na+ and Cl- ions) screen the electrostatic repulsion between the head groups of ionic surfactants and thus support the formation of long shaped micelles (instead of spherical ones) that entangle like spaghetti, and viola, a gel is formed. However, too much of it causes the phenomenon called "salting out", and the surfactant solution goes runny again.

Other than that, salt also works as an emulsion stabilizer in water-in-oil emulsions, that is when water droplets are dispersed in the outer oil (or silicone) phase. And last but not least, when salt is right at the first spot of the ingredient list (and is not dissolved), the product is usually a body scrub where salt is the physical exfoliating agent.

We don't have description for this ingredient yet.

It’s pretty much the current IT-preservative. It’s safe and gentle, but even more importantly, it’s not a feared-by-everyone-mostly-without-scientific-reason paraben.

It’s not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It can be found in nature - in green tea - but the version used in cosmetics is synthetic.

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Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85°C) and works on a wide range of pH levels (ph 3-10).

It’s often used together with ethylhexylglycerin as it nicely improves the preservative activity of phenoxyethanol.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol.

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

A silicone emulsifier that helps water and silicone oils to mix nicely together.

A natural emulsifier that brings a soft and powdery feel to the formula. It's also very gentle and is recommended for sensitive or baby skin products.

Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant.

However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. Specifically, it protects our skin from the harmful effects of nasty Reactive Oxygen Species (free radicals derived from oxygen such as Superoxide and Hydrogen Peroxide) generated when Titanium Dioxide is exposed to UV light. Btw, chlorine in swimming pool water depletes this protective coating, so one more reason to reapply your sunscreen after a dip in the pool on holiday.

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Other than that, Aluminum Hydroxide also often shows up in composite pigment technologies where it is used the other way around (as the base material and not as the coating material) and helps to achieve higher color coverage with less pigment.

It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4).

But even if everything is right, it’s not enough on its own. If you see potassium sorbate you should see some other preservative next to it too.

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BTW, it’s also a food preservative and even has an E number, E202.

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

My advanced formula is infused with nourishing ingredients that help hydrate and protect your skin throughout the day. I am gentle enough for sensitive skin, yet powerful enough to tackle stubborn imperfections. Applying me is a breeze. Simply dab a small amount onto problem areas and blend using your fingertips or a makeup brush. You will instantly see the transformation as I erase any signs of fatigue or discoloration. I am here to boost your confidence and make you feel like the best version of yourself. Say goodbye to self-consciousness and say hello to a flawless, radiant complexion. Let me work my magic and unveil your true beauty..

Reviews for "How I Am Magic Concealer Addresses Different Skin Concerns"

- Samantha - 2 stars - I was really excited to try the "I am magic concealer" because of all the hype around it, but I was extremely disappointed with the results. The formula was very thick and heavy, and it felt like I was wearing a mask on my face. It also creased and settled into my fine lines, making them more noticeable. Additionally, the shade range was limited, and I couldn't find a good match for my skin tone. Overall, I don't think it lived up to the claims and I wouldn't recommend it.

- Justin - 1 star - This concealer did not work for me at all. The coverage was very patchy and it didn't do a good job of hiding my dark circles or blemishes. The consistency was also very liquidy, which made it difficult to apply and blend. It also oxidized throughout the day, turning a shade darker than my skin tone. I tried using it with different primers and setting powders, but nothing seemed to make it work. I would not repurchase or recommend this product.

- Emily - 2 stars - I had high hopes for the "I am magic concealer", but unfortunately, it didn't work well for me. The coverage was decent, but it emphasized dry patches on my skin and made them look even worse. It also didn't last very long and started to fade after a few hours, even with setting powder. The packaging was also disappointing, as it was difficult to control the amount of product that came out, and it often dispensed too much, leading to product wastage. Overall, I was not impressed and will be looking for a different concealer.

How I Am Magic Concealer Can Boost Your Confidence