The Georgia Tech mascot logo serves as the visual representation of the university's athletic teams and overall school spirit. The logo features a stylized depiction of a yellow jacket, the school's chosen mascot. The Georgia Tech yellow jacket mascot logo has evolved over the years to reflect the changing trends in design and branding. The current design showcases a fierce and determined yellow jacket, with bold lines and a dynamic pose that exudes energy and strength. The logo incorporates the official school colors of gold and white, which further reinforces the university's identity. The Georgia Tech mascot logo is not only used in athletic events, but it is also displayed across various merchandise and promotional materials.
Logos
Georgia Tech Athletics logos are registered trademarks of the institute. Any and all use must be approved before printing, producing or posting any type of materials that contain these logos. Specific uses and guidelines must be followed and are outlined below.
- The fill of the interlocking GT must remain either white or gold.
- No patterns or images are allowed in the interlocking GT.
- The variation of the interlocking GT and Buzz logos are dependent on the background on which the logos are placed.
- Buzz and the Ramblin’ Wreck logos are secondary and should never be used in place of the interlocking GT.
- The interlocking GT cannot be used as a substitution for a letter or as part of a word or phrase.
Wordmark
The iconic Tech Tower letters, the tradition of Georgia Tech and the innovation of our institute inspired a sharp, bold mark that both celebrates our history and points us to the future. Any and all use must be approved before printing, producing or posting any type of materials that contain these logos. For access to logo files, please email [email protected].
- The wordmark must remain a solid, one-color mark represented in white, Tech Gold or navy.
- No patterns or images are allowed in the wordmark.
- The variation of the wordmark color is dependent on the background on which the wordmark is placed.
- When combining the wordmark with the interlocking GT, the specific lockup combination on the Athletics Marks artsheet must be maintained (i.e. – the wordmark must maintain the same proportion to the interlocking GT).
- The only wordmark lockups allowed are those which are presented on the Athletics Marks artsheet and the following (no internal departments or other names may be used in conjunction with the wordmark):
- Athletics
- Baseball
- Basketball
- Cheerleading
- Cross Country
- Football
- Goldrush
- Golf
- Men’s Basketball
- Men’s Tennis
- Softball
- Swimming & Diving
- Tennis
- Track & Field
- Volleyball
- Women’s Basketball
- Women’s Tennis
- Yellow Jackets
Colors
White and Tech Gold are key components of Georgia Tech’s visual identity system and are the primary colors available for use by all Georgia Tech units in print and digital work. Tech Gold (Metallic) may be used when printing offset.
Print Colors:
White
PMS: n/a
HEX: #FFFFFF
RGB: 255, 255, 255
HSL: 0, 0, 100
HSB: 0, 0, 100
CMYK: 0, 0, 0, 0
Tech Gold
PMS: 4515
RGB: 179, 163, 105
HSL: 47, 33, 56
HSB: 47, 41, 70
CMYK: 13, 19, 62, 28
Tech Gold (Metallic)
PMS: 8383
Blue
PMS: 540
RGB: 0, 48, 87
HSL: 207, 100, 17
HSB: 207, 100, 34
CMYK: 100, 57, 12, 66
Web / Digital Colors:
Tech Gold
(Opacity: 100%)
HEX: #B3A369
RGB: 179, 163, 105
HSL: 47, 33, 56
HSB: 47, 41, 70
White
HEX: #FFFFFF
RGB: 255, 255, 255
HSL: 0, 0, 100
HSB: 0, 0, 100
CMYK: 0, 0, 0, 0
Blue
(Opacity: 100%)
HEX: #003057
RGB: 0, 48, 87
HSL: 207, 100, 17
HSB: 207, 100, 34
Dark Gray
(Opacity: 70% #000000)
HEX: #545454
RGB: 84, 84, 84
HSL: 0, 0, 33
HSB: 0, 0, 30
Light Gray
(Opacity: 10% #000000)
HEX: #E5E5E5
RGB: 229, 229, 229
HSL: 0, 0, 90
HSB: 0, 0, 90
Fonts
The official fonts for Georgia Tech Athletics are below.
Primary Typeface (Print)
Arial
Arial is available in light, thin, regular, medium, bold, heavy, and black, condensed in all weights and extended in all weights. The extreme flexibility of this sans-serif font lends itself to successfully creating documents in various categories.
Arial is available on most operating systems.
Usage Guidelines
- Arial may be used for both headlines and body copy in print projects.
- Arial should be used on official Georgia Tech Athletics letterhead.
- Arial should not be used for digital projects.
Primary Typeface (Web/Digital)
Neusa Next Std
Georgia Tech Athletics’ main digital typeface is Neusa Next Std, which is a sans-serif optimized for use in digital projects.
Usage Guidelines
- Neusa Next Std should only be used for body copy in digital projects.
- Neusa Next Std can be used in print projects, but only when no other body fonts are present.
Header Typeface (Web/Digital)
Zuume Cut
Georgia Tech Athletics’ main header typeface is Zuume Cut, which is a strong sans-serif that compliments the logos and wordmark.
Usage Guidelines
- Zuume Cut can be used as the header / callout font in both print and digital.
- For access to the Zuume Cut font, please email [email protected].
Georgia tech mascot logo
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Georgia Tech Challenges the BHS Logo and Forces a Change
A new logo was recently drawn for Berkeley High School (BHS) by the name of Jac, and it has received mixed reviews from the student body. The logo depicts a yellow jacket with a muscular and bulging head, antennae folded over, face drawn into a sneer, and its arms in a position as if it’s about to run.
The original logo was designed by the university Georgia Institute of Technology in 1972, as was the BHS mascot named Buzz, who first appeared at Georgia Tech in 1980. Reportedly, Georgia Tech threatened to sue BHS, prompting the change in logo. According to John Villavicencio, the head of student activities at BHS, there was “an actual lawsuit for copyright infringement of the Georgia Tech yellow jacket design.”
This would not be the first time Georgia Tech has sued another entity over its mascot. In 2001, Georgia Tech won a lawsuit against a minor league baseball team, the Salt Lake City Bees, who were at the time called the Salt Lake City Buzz, and forced them to change their name and logo. The lawsuit lasted three years and cost the university hundreds of thousands of dollars.
However, whether or not the lawsuit is the definitive end for BHS’s original mascot remains to be seen. The athletic directors at BHS claim that there was “no official logo change.” It is important to note that the logo of both the BHS website and athletics department website have changed from Buzz to Jac and that no Buzz themed merch is available for purchase.
The company that designed this logo is Brandtank, a company that worked with companies such as Yahoo, Microsoft, and Bank of America. According to the Brandtank website, the company designed the logo to be a composite of the two existing logos. It takes elements of the “cute” logo, the one stolen from Georgia Tech, and the “scary” logo, the one with “Go Jackets” written on the outside.
The new logo has proved divisive in the BHS community. @Bhs_memes_, a popular BHS Instagram account, unleashed a series of memes telling the school to “#bringbackbuzz” and challenging Georgia Tech to a football match, citing the past wins of the BHS football team.
It should be noted that since there was no official logo change, it is likely that Buzz will continue to be in operation across campus. Elijah Gibbs, a sophomore and member of the BHS frisbee team, said that he thinks “the head is much too big for the proportions of the body of the yellow jacket.” However, the BHS athletic directors defended the logo by simply stating, “We like it.”
The Georgia Tech mascot logo is not only used in athletic events, but it is also displayed across various merchandise and promotional materials. It serves as a symbol of unity and pride for students, alumni, and fans alike. The logo is often seen on team uniforms, banners, flags, and even on the field or court during games.
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The use of a yellow jacket as the mascot is significant because it represents the characteristics that Georgia Tech values in its students and athletes - intelligence, tenacity, and a strong work ethic. The yellow jacket is known for its aggressive nature and relentless pursuit, traits that are mirrored in the university's pursuit of excellence in academics and athletics. The mascot logo plays a crucial role in building and maintaining school spirit and identity. It creates a sense of belonging and camaraderie among students, faculty, and alumni. The logo is often associated with memorable moments and achievements in both academics and sports, serving as a reminder of the university's rich history and tradition. In conclusion, the Georgia Tech mascot logo is a powerful symbol that represents the school's values and commitment to excellence. It is a visual representation of school spirit, unity, and pride, and serves as a rallying point for students, alumni, and fans..
Reviews for "Breaking Down the Elements of the Georgia Tech Mascot Logo"
1. John - 1 star
The Georgia Tech mascot logo is a complete disappointment. The design lacks creativity and looks like a child's doodle. It does not capture the spirit and energy of the university at all. I expected a mascot logo that would represent the pride and excellence of Georgia Tech, but instead, we got a generic and forgettable design. It's a letdown for the fans and the university as a whole.
2. Sarah - 2 stars
I was really hoping for a mascot logo that would make a statement and generate excitement, but the Georgia Tech mascot logo falls flat. It feels unimaginative and lacks the visual appeal that a mascot logo should have. The color palette is dull and the design looks like it was hastily put together. I believe the university could have done better by involving the students and alumni in the design process to create something truly unique and representative of Georgia Tech's vibrant community.
3. David - 1 star
The Georgia Tech mascot logo is a missed opportunity. It fails to capture the essence of what Georgia Tech stands for and lacks any sense of originality. It's clear that not much thought or effort went into the design. I was expecting something more visually striking and iconic, but instead, we got a forgettable and generic logo. Georgia Tech deserves better representation through its mascot logo, and I hope the university will reconsider and come up with a design that truly embodies the spirit of the institution.
4. Emily - 2 stars
I find the Georgia Tech mascot logo underwhelming. It lacks the wow factor that a university's mascot should have. The design is simple to the point of being plain and forgettable. I was expecting something dynamic and eye-catching but was left disappointed. It feels like the university settled for a safe and unremarkable design, instead of pushing boundaries and creating something truly unique and exciting. I hope Georgia Tech will reevaluate the mascot logo and give it the attention and creativity it deserves.
5. Michael - 1 star
The Georgia Tech mascot logo is a major disappointment. It's hard to believe that a prestigious university like Georgia Tech ended up with such a lackluster design. The logo is bland, uninspiring, and fails to capture any sense of school spirit. It looks like a hastily drawn concept that was chosen without much thought. I expected a logo that would symbolize the greatness and achievements of Georgia Tech, but what we got is a forgettable logo that does the university no justice. It's a missed opportunity to create something memorable and impactful.