Disneyland Magic Key is a new annual pass program introduced by Disney on August 3, 2021. It replaces the previous annual pass system and aims to provide a more flexible and personalized experience for guests visiting Disneyland Resort in California. The announcement of the Magic Key program generated a lot of buzz on social media platforms, including Twitter. Many Disney fans took to Twitter to share their excitement and opinions about the new program, using the hashtag #DisneylandMagicKey. Twitter users discussed various aspects of the Magic Key program, including its pricing, benefits, and restrictions. Some praised the new program for its flexibility, allowing guests to choose from four different tiers (Imagine Key, Enchant Key, Believe Key, and Dream Key) based on their preferred level of access and perks.
Even though Goldstein might not be highly involved with the design aspect anymore, she still looks forward to adding her creative touch when possible.
Greg Manger, Costume Specialists vice president and an Ohio State alumnus, said working internationally with license holders like Michelin and Kool-Aid to create ethical mascots helps strengthen their brand recognition and customer loyalty. The 35-employee team has created Peter Rabbit for The White House, designs for the Macy s Thanksgiving Day Parade and Elmo for the touring Sesame Street show.
Some praised the new program for its flexibility, allowing guests to choose from four different tiers (Imagine Key, Enchant Key, Believe Key, and Dream Key) based on their preferred level of access and perks. Others expressed disappointment at the pricing, citing concerns about affordability. The Twitter discussions also touched upon the benefits and discounts offered to Magic Key holders, such as theme park admission, parking, and merchandise discounts.
Local business creates costumes and mascots for clients around the world
Greg Manger shows the file of Brutus Buckeye. Designers use the file as a reference for how to create the Ohio State athletic mascot. The documents date back to the 1980s when Costume Specialist first began creating Brutus. Credit: Lydia Freudenberg | Lantern Reporter
According to the calendar, it is socially allowed for adults to wear costumes in public Tuesday. But for Wendy Goldstein, an assistant professor in fashion and retail studies, costumes are a daily part of life.
Combining her lifelong love for theater with her sewing ability, Goldstein created Costume Specialists in 1981, right after she graduated from Ohio State with a master’s in fashion and retail studies, which at the time was called textiles and clothing.
Located in downtown Columbus in a three-story renovated warehouse, the company is the world’s only character and mascot company to produce both inflatable and foam handmade custom and rentable designs.
Goldstein said the inspiration for starting the company camewhile trying to create her own undergraduate major at Ohio State. The college denied her request to combine theater, fashion and art courses, claiming it could never make her a living.
“That was sort of the inspiration for me, it was sort of like, ‘Oh yeah? Watch me’,” Goldstein said laughing. “So afterward, … my husband and I decided to open a costume store together. He was going to be the business part and I was going to be the creative and do theatrical work, and that’s pretty much how we started.”
And she made a living.
Costume Specialists creates designs and prototypes of the costumes, forms the molds for mascot heads, cuts fabric electronically on a 35-foot table and hand-stitches small details like buttons and bows. Even maintenance, washing and shipping trunks are provided.
Lovierèe Simmons, the company’s production buyer and an Ohio State alumna, purchases all the materials needed to make the costume, from foam to a particle shade or texturized fabric. She said it can be stressful, but the work environment helps.
“When I first started, I didn’t believe there is that much that goes into a costume, but there are so many little things,” she said. “I like the creative environment, being able to come in every day and do something you love.”
The 35-employee team has created Peter Rabbit for The White House, designs for the Macy’s Thanksgiving Day Parade and Elmo for the touring “Sesame Street” show. And for the past few decades, the Brutus Buckeye head comes to life thanks to this local business.
Going beyond the United States., the company’s costumes have shipped to countries such as England, France, Turkey, Mexico, China and Japan.
Greg Manger, Costume Specialists’ vice president and an Ohio State alumnus, said working internationally with license holders like Michelin and Kool-Aid to create ethical mascots helps strengthen their brand recognition and customer loyalty.
“We typically don’t compete on price, we compete on quality and that is how we have carved out our niche in the industry by providing quality costumes and developing a relationship with these license-holders,” Manger said.
Manger personally delivered costumes to foreign countries to ensure the design arrives safe and in proper condition.
After 15 years with the company, Manger now oversees a lot of the daily work since Goldstein switched to long-range planning. Manger said he’s enjoyed working with Goldstein through the years.
“Wendy is very creative, she has that creative mindset, and has a good eye for business and opportunities,” he said.
Even though Goldstein might not be highly involved with the design aspect anymore, she still looks forward to adding her creative touch when possible.
“I love the creative process, without a doubt, and collaborating with the people I work with to create something from nothing,” Goldstein said.
After 15 years with the company, Manger now oversees a lot of the daily work since Goldstein switched to long-range planning. Manger said he’s enjoyed working with Goldstein through the years.
Users shared tips and tricks on how to make the most of their Magic Key pass, including suggestions for maximizing the benefits and planning visits to the Disneyland Resort. Overall, the Disneykand Magic Key Twitter conversations showed a mix of excitement, gratitude, and constructive criticism. Users appreciated Disney's effort to provide a revamped annual pass program, but also voiced their concerns and suggestions for improvement. As with any major announcement, Twitter became a platform for users to engage, share opinions, and connect with fellow Disney fans. The discussions surrounding the Disneyland Magic Key program on Twitter provided an insight into the community's thoughts and expectations regarding the new annual pass system. It also served as a space for users to seek information and support from fellow pass holders. In conclusion, the Disneykand Magic Key Twitter conversations highlighted the significance of social media platforms in shaping discussions and opinions around new developments within the Disneyland community. Twitter allowed users to engage in a dialogue, express their excitement, and provide feedback on the new Passholder program, ultimately shaping the narrative surrounding the Disneyland Magic Key..
Reviews for "The Key to Twitter Stardom: Disneykand's Magical Formula"
1. John Doe - 2/5 stars - I was really excited to use the Disney Magic Key for discounts and special access at Disneyland, but the Twitter account for Disneykand Magic Key was a major disappointment. They hardly ever posted any useful information or updates, and when they did, it was usually just generic promotional content. It felt like a missed opportunity to engage with fans and provide valuable information. Overall, it was a letdown and didn't enhance my Disney experience at all.
2. Jane Smith - 1/5 stars - I didn't find any value in following the Disneykand Magic Key Twitter account. It seemed like they were primarily focused on promoting their merchandise rather than providing any meaningful updates or exclusive content for Magic Keyholders. I expected more from a company as big as Disney, and I was frustrated with the lack of substance in their tweets. I would not recommend following this account if you're looking for useful and engaging content related to the Disney Magic Key.
3. Mike Johnson - 2/5 stars - As a Disney Magic Keyholder, I thought following their official Twitter account would keep me informed about the latest news and events. However, I was disappointed to find that the Disneykand Magic Key Twitter account rarely posted any relevant updates. It felt like they were just using it as a platform to advertise and sell more of their merchandise. If they dedicated more effort to sharing important information and engaging with their followers, it could greatly improve the value of following their account.
4. Sarah Thompson - 1/5 stars - Following the Disneykand Magic Key Twitter account was a waste of time for me. The tweets were infrequent and lacked any substance. Most of the time, it felt like I was just being bombarded with promotional content instead of getting any real value as a Magic Keyholder. I expected more from an official Disney account and felt let down by the lack of effort put into providing engaging and useful information for their followers.