The Apple Jacks cereal mascot is a beloved character that has been associated with the popular cereal since its creation. The mascot is none other than an animated cinnamon stick. This quirky character is often seen in commercials and on the packaging of Apple Jacks cereal boxes. The appearance of the Apple Jacks mascot is quite memorable. It is a cinnamon stick with googly eyes and wearing a cowboy hat. The character's design is meant to represent the unique flavor of Apple Jacks cereal, which combines the taste of apple and cinnamon.
‘When did they cut his dreads?’: Beloved Apple Jacks mascot CinnaMon loses his dreadlocks—fans are furious
With the Crown Act having recently passed the House, the U.S. is moving toward banning hair-based discrimination in the workplace for good. So why did the Apple Jacks mascot lose its dreads?
A viral TikTok video posted this week, created by @feartheroyal, shows a new box of Kellogg’s Apple Jacks cereal mascot completely without its signature dreadlocks. You can hear @feartheroyal’s commentary in the background: “When did they cut his dreads?!”
The video has grossed over 632,300 views and 151,600 likes. There are also more than 7,000 comments of viewers expressing their thoughts on the missing dreadlocks of the cinnamon stick mascot.
@feartheroyalKellogs Removes Cinnamon’s Dreads! For those who couldnt hear the first video, I am not a tiktoker, still learning.
♬ original sound – Lucario
“Yup! He was the Cinna Man…man with an accent. He was the best part of the ad cause he was chill and the apple wasn’t…till they became friends!” commented @zxmegamanfan, receiving 23,800 likes.
“Yes he did and a Rastafarian hat,” agreed @leahcouturebaer.
It is unclear why the Kellogg’s brand decided on the sudden change of the look of the Apple Jack’s cinnamon main character, but it takes away the features many cereal fans looked forward to in buying a box of the Kellogg’s brand.
Introduced in 2004, CinnaMon was a “carefree Jamaican cinnamon stick” but recently, his “iconic beanie and dreads” have been removed and his name has been changed to just “Cinnamon,” “likely due to concerns of racial stereotypes,” notes Wikipedia.
Other viewers like @talonheart believe the parent company, Kellogg’s, is playing the “safe card” with this move.
“It has probably fallen victim to ‘safe’ advertising. I have seen a lot of companies subtly change their mascot or label out of fear of being canceled,” commented @talonheart.
We reached out to Kellogg’s media team for comment via email. We also reached out to TikTok creator @feartheroyal via a TikTok comment.
Share this article *First Published: Apr 30, 2022, 5:32 am CDTAngela Littlefield
Angela Shanice Littlefield is a freelance writer for the Daily Dot with a focus on pop culture and tech news. She's a graduate of the University of Texas at Austin and an active member of the National Association of Black Journalists (NABJ). She has written and worked for entertainment figures such as Sirius XM Radio Personality Sway Calloway, and published work for Grammy U, the NAACP's Crisis magazine, and Austin Monthly magazine.
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Apple Jacks
Apple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by William Thilly, a member of Delta Upsilon Technology Chapter and now a professor at MIT. [1] In 1971 the name "Apple Jacks" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon."
Originally, all Apple Jacks cereal pieces were orange and O-shaped, although they have become brighter and more orange colored over the decades. In 1998, O-shaped green pieces were introduced. On December 8, 2003, as part of a marketing promotion, the orange jacks remained Os but the green jacks were Xs for a while (actually, 'jack' shaped, from jumping jacks, the campaign was made as adults made the cereal make 'more sense', as with the flavor), and in summer 2005 the green jacks were figure-8s (double Os) for a period of time.
More recently, Apple Jacks has introduced New Apple Jacks 'Crashers' – a unique cereal piece that replicates a mid-2007 advertising execution when mascots Bad Apple and CinnaMon were accidentally fused together. [2] The latest (limited) edition, in 2010, are Apple Clones, with red pieces shaped like apples. In 2012, Apple Jacks was brought to Canada in a Limited Edition box.
The character's design is meant to represent the unique flavor of Apple Jacks cereal, which combines the taste of apple and cinnamon. The mascot plays a significant role in conveying the fun and playful nature of Apple Jacks cereal. It is often depicted engaging in adventures and mischief in the commercials and advertisements.
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The cinnamon stick mascot is also known for its catchphrase, "We eat what we like!", which has become synonymous with the Apple Jacks brand. The Apple Jacks mascot has become an integral part of the brand's identity and has helped establish a connection with consumers. Its playful and mischievous personality appeals to both children and adults alike. The mascot's energetic and fun-loving nature encourages consumers to enjoy the cereal in a similar light. Overall, the Apple Jacks cereal mascot is an iconic character that has become synonymous with the brand. Its memorable design, adventurous personality, and catchphrase have helped promote and enhance the popularity of Apple Jacks cereal among consumers of all ages..
Reviews for "The Apple Jacks Cereal Mascot's Signature Catchphrase: A Sound That Sticks in Your Head"
1. Rachel - 1 star
I really cannot stand the Apple Jacks cereal mascot. I find him annoying and completely unnecessary. His high-pitched voice and constant bouncing around just irritate me. I feel like the mascot takes away from the enjoyment of eating the cereal itself. I would much prefer if they did away with the mascot and focused on improving the taste and quality of the cereal instead.
2. Brian - 2 stars
The Apple Jacks cereal mascot is just too over-the-top for me. I understand the idea of having a character to represent the cereal, but this mascot is just too much. The way he is always bouncing around and talking in a high-pitched voice is irritating. It doesn't add anything to the cereal experience, in fact, it takes away from it. I would much rather enjoy my breakfast without the distraction of this mascot.
3. Emily - 1 star
I do not like the Apple Jacks cereal mascot at all. I find him creepy and weird. The way he talks and behaves is just off-putting. I feel like the mascot is trying too hard to be funny and engaging, but it comes across as forced and uncomfortable. I would rather enjoy my cereal without the presence of this creepy mascot.
4. Thomas - 2 stars
The Apple Jacks cereal mascot is honestly just too childish for me. I understand that it is targeting a younger demographic, but even as a kid, I found the mascot annoying. The constant bouncing and high-pitched voice got on my nerves. I think they could have come up with a better mascot that appeals to a wider range of ages, rather than focusing solely on children.