Magical Friend: Barney Fisher Price Barney Fisher Price is a magical friend that has brought joy and wonder to countless children for decades. This beloved character has transcended time and generations, captivating the hearts of children all over the world. Originating as a plush toy, Barney Fisher Price has evolved into a full-fledged franchise, encompassing television shows, movies, and merchandise. One of the notable aspects of Barney Fisher Price is his magical nature. He possesses the ability to interact with children in extraordinary ways. With a simple touch or a magical phrase, Barney Fisher Price can come to life, engaging and entertaining children with his vibrant personality, catchy songs, and educational lessons.
About HIT Entertainment
HIT Entertainment is one of the world’s leading pre-school entertainment companies, specialising in building powerful brands based on engaging stories. HIT Entertainment’s world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam™, Bob the Builder, Barney™, Angelina Ballerina™, Pingu™ and Rainbow Magic™.
This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. We know it is a rare opportunity that brings with it great responsibility, but we re excited about the advances in technology that will help us bring these characters forward.
With a simple touch or a magical phrase, Barney Fisher Price can come to life, engaging and entertaining children with his vibrant personality, catchy songs, and educational lessons. The Fisher Price company has masterfully integrated technology into the Barney toy, allowing for interactive play experiences. Children can sing and dance along with Barney Fisher Price, providing them with a sense of active participation.
Mattel Inc Together With 9 Story Announce New Partnership To Relaunch Iconic Pre-School Brands ‘Barney & Friends’ And ‘Angelina Ballerina’
MATTEL INC, and their preschool entertainment arm and subsidiary, HIT Entertainment, have together with 9 Story Media Group, a leading international kids and family content producer, today announced a new long-term partnership to relaunch iconic pre-school brands ‘Barney & Friends’ and ‘Angelina Ballerina’.
The partnership will leverage the combined expertise of both organizations to breathe new life into the programmes. Mattel, Inc. will bring its global brand management, product activation and strong integrated franchise management capabilities. Development of the IP will begin immediately, with a 2017 target launch date for new (52×11) series for each property.
Kate Schlomann, HIT Entertainment’s VP Global Brand Marketing, said: “We are delighted to announce this new brand building partnership with 9 Story in a deal which sees two of the world’s finest producers of preschool entertainment joining forces to bring an exciting line up of new programming to a global audience across multiple platforms.
“The refresh and relaunch of Barney and Angelina Ballerina represents an exciting start to our partnership with 9 Story. Both brands continue to enjoy large fan bases around the world among both pre-schoolers and their parents, who often grew up with the characters themselves.”
Christopher Keenan, HiT Entertainment’s VP Global Content & Executive Producer, added: “In conjunction with 9 Story, we will leverage our joint production expertise to create best in brand children’s programming to lead content creation. This is a significant step forward in the evolution of our brands”
Vince Commisso, President & CEO of 9 Story said: “We are thrilled to enter into a partnership with Mattel, Inc to relaunch these iconic children’s shows. Barney and Angelina Ballerina are two of the biggest preschool characters in history, and content is what made them so enduring. The whole generation of parents who grew up loving Barney and Angelina will be our partners in sharing them with their children. We know it is a rare opportunity that brings with it great responsibility, but we’re excited about the advances in technology that will help us bring these characters forward.”
Barney originally aired from 1992-2009, with 248 episodes (124 hours) created to-date, plus 25 hours of “specials.” Barney was one of just a few live action properties targeting pre-schoolers in the market, with content aimed at an equal split of boys and girls aged 18months to three years. The show celebrates the life skills of sharing, community and friendship via music and cognitive learning.
Angelina Ballerina originally aired from 2001-2006 and ran for two seasons with 39 episodes and three specials. The episodes were based on a series of children’s books created by author Katharine Holabird and illustrator Helen Craig, the first of which was published in 1983.
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NOTES TO EDITORS
About HIT Entertainment
HIT Entertainment is one of the world’s leading pre-school entertainment companies, specialising in building powerful brands based on engaging stories. HIT Entertainment’s world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam™, Bob the Builder, Barney™, Angelina Ballerina™, Pingu™ and Rainbow Magic™.
HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, and live events and attractions. HIT Entertainment, a subsidiary of Mattel, Inc., has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit www.hitentertainment.com
About Fisher-Price
In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 80 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People™, Power Wheels™, and Imaginext™, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Dora and Friends: Into the City!, and Jake and the Never Land Pirates. For more information, visit www.fisher-price.com or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie™, the most popular fashion doll ever produced, Hot Wheels™, Monster High™, American Girl™, Thomas & Friends™ and Fisher-Price™ brands, including Little People™ and Power
Wheels™, MEGA™ Brands, including MEGA BLOKS™ and RoseArt™, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the “World’s Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150.
Kate Schlomann, HIT Entertainment’s VP Global Brand Marketing, said: “We are delighted to announce this new brand building partnership with 9 Story in a deal which sees two of the world’s finest producers of preschool entertainment joining forces to bring an exciting line up of new programming to a global audience across multiple platforms.
This engagement fosters creativity, social skills, and cognitive development. Barney Fisher Price is known for his catchy songs, which have become iconic within the children's entertainment world. From the famous "I Love You" song to educational tunes covering a variety of topics, Barney Fisher Price's music promotes learning while having fun. These songs are easy to remember and sing along to, making them a favorite among children and parents alike. In addition to his singing abilities, Barney Fisher Price also imparts valuable life lessons and moral values to his young audience. Through imaginative play and engaging narratives, children learn about friendship, sharing, teamwork, and self-acceptance. These important lessons have a lasting impact on children, shaping their character development and interpersonal skills. The magic of Barney Fisher Price extends beyond his physical presence. The franchise has expanded to include television shows, movies, and a plethora of merchandise. Children can tune in to watch Barney's adventures, immersing themselves in a world filled with joy and imagination. The availability of Barney-themed toys, clothing, and accessories allows children to extend their playtime and continue their connection with their beloved magical friend. In conclusion, Barney Fisher Price is a magical friend that has captivated the hearts of children worldwide. Through his interactive nature, catchy songs, and valuable life lessons, Barney Fisher Price has become an integral part of childhood memories. This magical friend continues to bring joy, wonder, and the power of imagination to the lives of children everywhere..
Reviews for "The Adventure Begins: Exploring the Magic of Barney Fisher Price"
1. Sarah - 2 out of 5 stars - I have to say, I was really disappointed with the Magical Friend Barney Fisher Price toy. The concept is great, but the execution falls flat. The toy's voice is extremely irritating, and the songs it sings are repetitive and annoying. The interactive features are also quite limited, and my child quickly lost interest in playing with it. Overall, I would not recommend this toy.
2. Mike - 1 out of 5 stars - I was not impressed with the Magical Friend Barney Fisher Price toy at all. It is poorly made and feels very cheap. The buttons are hard to press and the toy frequently malfunctions. Furthermore, the voice of the toy is very difficult to understand and it often sounds distorted. My child was quickly frustrated with the toy and it ended up collecting dust in the toy box. Definitely not worth the money.
3. Emily - 2 out of 5 stars - I had high hopes for the Magical Friend Barney Fisher Price toy, but it was a disappointment. The toy's voice is grating and the songs it sings are not catchy or enjoyable. The interactive features are limited and the toy quickly loses its appeal. In addition, the quality of the materials used in the toy is subpar and it broke within a few weeks of use. I would not recommend investing in this toy.