Lucky Charms is a popular cereal brand that is known for its magical marshmallows. The cereal consists of small, toasted oat pieces in various shapes and colors, along with colorful marshmallows. The marshmallows are the main attraction of the cereal, as they are designed to resemble different symbols, such as rainbows, hearts, horseshoes, and shooting stars. For many people, the marshmallows in Lucky Charms hold a special nostalgic value. As kids, many of us would enjoy picking out and saving the marshmallows as a special treat, eating the oat pieces separately. The marshmallows have a unique texture that is soft and chewy, making them a delight to eat.
The marshmallows will be sold in six-ounce packages and feature the iconic eight shapes — hearts, clovers, stars, horseshoes, blue moons, unicorns, rainbows and red Balloons — featured in the cereal itself.
While General Mills, the parent company of Lucky Charms, has offered marshmallow-only boxes as special promotions in recent years, and giant versions of the marshmallows have been offered in partnership with Jet-Puffed, this is the first time the cereal marshmallows will be available for purchase. Lucky Charms is the only magical marshmallow cereal and I m so excited to see that families across the country helped bring the magic back, said Mindy Murray, senior brand experience manager for Lucky Charms, in a press release shared with TODAY Food.
The marshmallows have a unique texture that is soft and chewy, making them a delight to eat. Besides their taste and texture, the marshmallows in Lucky Charms are often associated with a sense of magic and luck. The cereal's mascot is a mischievous leprechaun named Lucky, who is depicted as the guardian of the magical marshmallows.
Forget the cereal! Lucky Charms is now selling marshmallow-only pouches
Lucky Charms is releasing a new, magically delicious treat!
For the first time, the cereal brand will be selling pouches of its "Just Magical Marshmallows" in select stores. While General Mills, the parent company of Lucky Charms, has offered marshmallow-only boxes as special promotions in recent years, and giant versions of the marshmallows have been offered in partnership with Jet-Puffed, this is the first time the cereal marshmallows will be available for purchase.
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The marshmallows will be sold in six-ounce packages and feature the iconic eight shapes — hearts, clovers, stars, horseshoes, blue moons, unicorns, rainbows and red Balloons — featured in the cereal itself.
The sweet treats will be available in stores nationwide for $3.99 a bag for a limited time.
The launch follows a promotion by Lucky Charms to "restore the magic," where fans shared videos of themselves singing Lucky the Leprechaun's theme song. Even celebrities got in on the action: Tamera Mowry-Housley shared a video of herself, her five-year-old daughter Ariah and seven-year-old son Aden singing along.
"Lucky Charms is the only magical marshmallow cereal and I’m so excited to see that families across the country helped bring the magic back," said Mindy Murray, senior brand experience manager for Lucky Charms, in a press release shared with TODAY Food. "To thank our fans for helping us restore this magic, we’re celebrating the launch of the Just Magical Marshmallows with a spectacle that embodies the magic of Lucky Charms."
Lucky Charms is celebrating the launch with a "spectacular in the sky" on both the East and West Coasts. The brand shared some hints about what to look out for: On Aug. 31, Hollywood, California residents should keep an eye on the Hollywood Hills during their lunch breaks. Later in the day, Huntington Beach, California residents should look to the beach for "a view sure to be as magical as the California sunset." And on Sept. 1, New Yorkers should keep their eyes peeled around dinner for a "spectacle (that) will make you want to go straight to dessert."
Kerry Breen is a reporter and associate editor for TODAY.com, where she reports on health news, pop culture and more. She holds a master’s degree in journalism from New York University.
For the first time, the cereal brand will be selling pouches of its "Just Magical Marshmallows" in select stores. While General Mills, the parent company of Lucky Charms, has offered marshmallow-only boxes as special promotions in recent years, and giant versions of the marshmallows have been offered in partnership with Jet-Puffed, this is the first time the cereal marshmallows will be available for purchase.
The idea is that by eating Lucky Charms, one can obtain good luck and magical powers. The marshmallows in Lucky Charms have become so iconic that they have even inspired spin-off products and merchandise. There have been limited edition Lucky Charms cereals that feature only marshmallows, catering to those who simply cannot get enough of these magical treats. While the idea of marshmallows having magical powers may be purely fictional, there is no denying the joy and excitement that the Lucky Charms marshmallows bring to many people. Whether you believe in luck or not, indulging in a bowl of Lucky Charms with colorful marshmallows is undoubtedly a fun and tasty experience..
Reviews for "The Influence of Lucky Charms' Marshmallow Shapes on Childhood Memories"
1. John - 2/5 - I was really disappointed with Lucky Charms Just Magical Marshmallows. The marshmallows themselves tasted artificial and overly sweet, and didn't have the same texture as regular Lucky Charms. I was also let down by the lack of variety in the marshmallow shapes. It felt like there were only a few different shapes, and after a while, they all started to taste the same. Overall, I would not recommend this product if you're looking for the classic Lucky Charms experience.
2. Sarah - 1/5 - Lucky Charms Just Magical Marshmallows didn't live up to the hype for me. The marshmallows lacked the vibrant colors and fun shapes that I was expecting. It almost felt like they were cheap knock-offs of the original Lucky Charms marshmallows. Additionally, the taste was far too sweet and artificial for my liking. I couldn't eat more than a handful without feeling nauseated. I would suggest sticking to the regular Lucky Charms cereal if you're a fan, as these marshmallows just don't cut it.
3. Alex - 2/5 - As a long-time fan of Lucky Charms, I was excited to try the Just Magical Marshmallows version. However, I found them to be extremely disappointing. The marshmallows lacked the same softness and gooey texture that I love in regular Lucky Charms. They also seemed to have an odd aftertaste that I couldn't shake off. While I appreciate the idea of having a bag of just marshmallows, the execution was way off. I would suggest sticking to the original Lucky Charms cereal for a better overall experience.