Black Girl Magic Wine: Celebrating Excellence and Resilience in Every Sip Introducing Black Girl Magic Wine, a brand that combines the excellence and resilience of black women in every bottle. This wine is a celebration of the strength, beauty, and accomplishments of black women, aiming to empower, uplift, and inspire all who indulge in its magic. The Black Girl Magic Wine collection offers a variety of red, white, and rosé wines, each carefully crafted using the finest grapes. With a commitment to quality, this brand strives to create a remarkable drinking experience that captivates the palate and leaves a lasting impression. The name "Black Girl Magic" is an ode to the powerful and awe-inspiring essence radiating from black women. It encapsulates the extraordinary achievements and the unyielding spirit that black women possess, making them the epitome of magic.
Since the incredible launch of our McBride Sisters Black Girl Magic Riesling, we’ve added a Red Blend, Rosé, Sparkling Burt, Merlot and Zinfandel to our the Black Girl Magic collection. These wines and this label have received so much love from you all! We see your amazing Instagram posts showcasing your Black Girl Magic and that’s the reason we made this brand.
If we were to honor the direct women in our family and the women within our community with a wine to celebrate their beauty and their resilience, what would that label look like. In addition to wanting to honor the women in their family, they also wanted to tribute Black women, from Mayor LaToya Cantrell in New Orleans to countless other queens in different areas, who were making their mark that year and always in all ways.
It encapsulates the extraordinary achievements and the unyielding spirit that black women possess, making them the epitome of magic. Through its brand, Black Girl Magic Wine fosters a sense of pride and empowerment among its consumers. The label features beautiful illustrations and affirmations that celebrate black women, reminding them of their worth and influencing others to recognize and honor their magic.
Black Girl Magic Wine Creators On The Growth Of Their Brand And How They're Celebrating Black Girl Magic Day
The McBride sisters chat with us about going from one Riesling wine in 2018 to a full collection, book club, 'Dine and Diaspora' program, a fund to uplift Black women winemakers and more.
Courtesy of the McBride SistersWhen the McBride sisters, Robin and Andréa, first came up with the idea for Black Girl Magic Wines in 2018, it was at a time when actual Black girl magic was in full effect. In addition to wanting to honor the women in their family, they also wanted to tribute Black women, from Mayor LaToya Cantrell in New Orleans to countless other queens in different areas, who were making their mark that year and always in all ways. They also wanted to do it on the biggest stage for Black women — ESSENCE Festival.
“There were a ton of amazing milestones and accomplishments happening across all different sectors from entertainment, music, business, politics, academia, all over the board,” Andréa tells ESSENCE. “And when Robin and I were talking about how we wanted to show up at ESSENCE, we were thinking, What could we do to commemorate what is really turning into an amazing year for our community, and in particular Black woman?“
The end result was the Black Girl Magic Wine label. They brought it to New Orleans for ESSENCE Fest 2018, showcasing it at the event’s opening party. The reaction Black women had to seeing the name of the brand on the standout labels and to tasting the wines was overwhelmingly positive. Recalling that time, they say that they were blown away by the response, but not shocked.
“The wine industry has never served Black women wine drinkers, or respected their palette,” Andréa says. “So we knew that there was a massive opportunity to be able to serve her.”
“I think when we did launch at ESSENCE Festival with the one wine, with the Riesling, we knew that people were going to love the wine and it would be well received,” Robin adds. “I think maybe the one thing we weren’t quite prepared for was the immediate volume in demand, but we were very happy and honored with how many people did love them and wanted more.”
Book Club selections – Black Girl Magic Wines
And more is what fans of the brand have received over the years and continue to receive. Much more. Since that launch, the McBride sisters have brought many more flavors and blends to their ever-growing base of supporters. They’ve also branched out to do more than just selling amazing wines, creating events, clubs and opportunities to highlight Black culture, changemakers, and to center wine in all of it. In honor of Black Girl Magic Day, which is Feb. 15th, they have an event with sommelier and The Hue Society founder Tahiirah Habibi. It’s a virtual wine tasting free to the public. Guests are welcome to bring along a bottle of some of the wines that will be sipped on, including the California Sparkling Brut, the California Riesling 2020, California Merlot 2018 and more.
“It’s going to be a joyful experience,” Robin says. “A celebration of Black Girl Magic. And we all have a great time when we’re together. Andréa and I and Tahiirah. We expect to have lots of folks join us while we drink really good wine and have a good time.”
In addition to this, they have a Dine and Diaspora program, partnering with talented Black chefs, having a conversation with them while pairing their dishes with one of the popular Black Girl Magic Wines to trace history through food and drinks. They also have their book club with Simon & Schuster, launched in 2021 but back in the new year. The first two selections for 2022 are Black Joy by Tracey Michae’l Lewis-Giggetts and Speak by Tunde Oyenein. Future book club selections will offer opportunities for the sisters to interview the authors and discuss the books over wine. There’s also new Reserve Wines on the way from California and New Zealand, where the sisters have roots. And for International Women’s Day in March, the McBride Sisters SHE CAN Fund will announce the 2022 initiatives for the professional development fund.
The New Zealand Reserve Wines – Black Girl Magic Wines
What started with just wine has expanded greatly in just a few years — a true example of Black girl magic from Robin and Andréa. They hope the path they’ve been able to pave, and the SHE CAN fund, will make a way for more Black women winemakers to sprinkle their magic within a less than diverse industry. This will allow for the Black woman wine drinker to be fully catered to.
“The wine industry and also, I think the spirits industry, are both sectors that could really benefit from innovation of thought. Innovation of people, innovation of background, innovation of cultures,” Andréa says. “Everybody’s going to bring a different approach to something based on their background and their experience. So we think the future is bright for the wine industry if it can bring in more people of color, more women into these spaces and rooms and places where decisions get made from a macro standpoint. Move the industry forward.”
McBride Sisters Black Girl Magic was cultivated at a time when we were seeing Black women breaking barriers as judges, scientists and in sports and entertainment. Black women were a huge part of the wine industry consumer demographic but were being underserved. If we were to honor the direct women in our family and the women within our community with a wine to celebrate their beauty and their resilience, what would that label look like?
Beyond its captivating label, Black Girl Magic Wine supports initiatives that uplift and empower black women. A portion of the proceeds from each bottle sold goes toward organizations that champion the advancement and well-being of black women in various fields, such as education, entrepreneurship, and healthcare. Just like the women it honors, every bottle of Black Girl Magic Wine tells a unique story. It is a symbol of resilience, strength, and elegance – qualities that have propelled black women to greatness throughout history. Black Girl Magic Wine is not merely a beverage; it is a movement, a celebration of excellence, and a testament to the magic that resides within black women. It is an invitation to appreciate and uplift one another, recognizing the richness and diversity that influences and shapes our world. Whether enjoyed alone or shared with loved ones, Black Girl Magic Wine is a reminder that black women, in all their various shades and forms, are a force to be reckoned with. It is an invitation to recognize and celebrate the magic that exists within each and every one of us..
Reviews for "The Finest Blend: Exploring the Craftsmanship of Black Girl Magic Wine"
1. John - 1 star
I was really disappointed with Black Girl Magic wine. The taste was underwhelming and lacked depth. It had a weird chemical aftertaste that was simply unpleasant. I had high hopes for this wine, considering the buzz surrounding it, but unfortunately, it didn't live up to its hype. I wouldn't recommend it to any wine connoisseur.
2. Sarah - 2 stars
I tried Black Girl Magic wine and it was just okay. The flavor profile was average, nothing to write home about. I expected a bold and unique taste, but it felt like any other generic wine out there. Considering the price point, I believe there are more enjoyable options available. I wouldn't go out of my way to purchase this wine again.
3. Mark - 1 star
I found Black Girl Magic wine to be highly overrated. The aroma was off-putting and didn't entice me to take more than one sip. The texture felt thin and watery, lacking the richness I usually enjoy in a red wine. I had higher expectations for this bottle and was ultimately disappointed. I wouldn't recommend this wine to anyone who appreciates a good quality wine with depth and complexity.
4. Emily - 2 stars
Black Girl Magic wine did not impress me. The flavor profile was mediocre at best, with an imbalance of fruitiness and acidity. It lacked a smooth finish, leaving a bitter aftertaste. While I understand the ethos behind the brand, I feel that the wine itself didn't hold up to its intentions. I was hoping for more complexity and character in this wine, but it fell short.
5. David - 2 stars
Black Girl Magic wine didn't leave a lasting impression on me. The taste was ordinary, lacking in distinction. I was expecting a more vibrant and flavorful experience, but instead, it felt bland and uninspiring. For a wine that claims to celebrate diversity and empowerment, I was hoping for a more unique and memorable drinking experience. I wouldn't seek out this wine again in the future.