Always a Witch Company is a prominent magic corporation that specializes in catering to the needs of witches and wizards. Established in the late 19th century, it has been a leading provider of magical goods, services, and solutions for over a century. The core philosophy of the company revolves around the belief that magic is an intrinsic part of the human experience, and that everyone has the potential to harness and use it. Always a Witch Company aims to empower individuals to embrace their magical abilities and live a fulfilling life. One of the key features of Always a Witch Company is its extensive product line. From enchanted brooms and wands to potions and spellbooks, they offer a wide range of magical items for purchase.
The character development of the second season was another aspect of the show that significantly improved from the first season. During the first season, I often found myself getting annoyed with quirky and zany characters who seemed to do the most idiotic things simply to drive the plot forward. At times, even Carmen did questionable things to make the story more unnecessary complicated and seemed too perfect to relate to. The second season takes these characters, recognizes that they are not perfect and makes them more human, real and likable.
During the first season, I often found myself getting annoyed with quirky and zany characters who seemed to do the most idiotic things simply to drive the plot forward. The thirst for more racial diversity in shows about magic was so strong that Siempre Bruja set in Cartagena, Colombia, with a Colombian cast and production company, Caracol TV became a global hit.
From enchanted brooms and wands to potions and spellbooks, they offer a wide range of magical items for purchase. These products undergo rigorous testing to ensure their quality and effectiveness. In addition to physical products, Always a Witch Company also provides a range of services.
Netflix's Siempre Bruja Failed Black History Month
A couple of months ago, Refinery29 staffers of color were happily Slacking over the trailer for Netflix’s Siempre Bruja. The 45-second video promised to tell us the tale of an Afro-Latinx witch from 17th century Colombia who makes it to the present day. In the past Carmen (a breakout Angely Gaviria) was burned alive for her powers — and her status as a Black woman — but, it seems like she may just thrive in the 21st century. It was easy to be excited about Siempre.
Then the Colombian-made series actually came out. Siempre Bruja, which is translated to Always A Witch on Netflix’s U.S. platform, is still about Carmen Eguiluz, a mixed raced, dark-skinned Black woman and witch who ends up traveling to 2019. But, this isn’t merely a time traveling fish out of water tale, as previews suggest.
Advertisement ADVERTISEMENTSiempre Bruja is built around a slave/slave master “romance” — and it premiered on the first day of Black History Month, February 1, no less. Yes, Carmen is a slave who is in love with the man who owns her. Yes, that disturbing trope, which has been employed by everything from 1993’s Halle Berry-starring Queen to Tony darling Aida, is still ruining promising pop culture. Not only is the supernatural drama’s central coupling an affront to the very celebration it kicks off, it simply didn’t have to happen.
Carmen’s relationship with Cristobal (Lendard Vanderaa), a white man, was never a secret. The longform trailer for Siempre shows the pair in a passionate embrace and suggests Cristobal was shot for being with a Black woman in colonial, racist Colombia. This is all technically true, but season 1 of the streaming series reveals this love story is far more troubling than the romance novel veneer Netflix’s marketing wizards cooked up.
As we learn in series premiere “A Leap In Time,” Cristobal’s family owns Carmen. In fact, Cristobal is specifically the person who purchases his future beloved at a slave auction. Siempre tries to sanitize this terrible origin story by revealing Cristobal, the son of a wealthy Cartagena family, acquired Carmen to stop her auctioneer’s inhumane treatment, but the narrative choice doesn’t help. Plain and simple: Cristol bought Carmen.
Following that fateful day, romance blossoms between our young lovers. Carmen and Cristobal hide secret love notes for each other in their aristocratic home. They have a “secret garden” meeting spot. At the rendezvous location, Carmen appears in a beautiful dress and puts flowers in her hair. Somehow, this entire scene is treated like a Bachelor-style date rather than a meeting between a woman ravaged by the toxicity of slavery — an earlier scene shows young Carmen (Victoria Mosquera) tending to the wounds of a male slave whose back has been torn apart by a whip — who has inexplicably fallen for a purveyor and beneficiary of that very life-ruining institution. It’s a wildly dark truth Siempre attempts to sidestep.
Advertisement ADVERTISEMENTThat foundation only becomes darker when Carmen heads to the future. She solely agrees to go forward in time to save Cristobal. Forget saving her own life from a witch burning pyre. Forget the chance for someone like Carmen to actually flourish without the bonds of slavery controlling her every breath, under the threat of death. This is about her owner. Carmen is in the present day because a suspicious warlock named Aldemar (Luis Fernando Hoyos) tells her it’s the only way to turn back the hands of time to before the moment Cristobal is shot.
Thus begins Carmen’s present day adventure. While Carmen, an ultra powerful being, is treated as a whole, fully independent individual in this time — free to go where she wants, when she wants, including college — the witch wastes most of her opportunity complaining about her need to go back to “her time.” Eventually Carmen gets her wish and is sent back to the era where she is treated like dangerous, persecuted chattel (considering all the twists and turns of Siempre this is the lowest level of spoilers). Only then does she seem to realize the future is probably optimal.
As the season draws to a close, Carmen’s relationships with her present-day friends are tested when, after she’s given them so much, they must decide what they’re willing to sacrifice for her. The writers don’t use their willingness to show up for her as a measure of Carmen’s worth but as a way to evaluate their character. Having had her worth assessed repeatedly as an enslaved woman, Carmen recognizes the truth: “I’m priceless,” she says. The question for her, as it is for many modern day women, is whether those around her recognize that, as well.
These include magical consultations, where customers can seek advice and guidance from experienced witches and wizards. Whether it's love potions, protection spells, or divination services, the company offers a variety of personalized solutions tailored to meet individual needs. Always a Witch Company prides itself on its commitment to ethical practices and responsible magic. The company follows strict guidelines to ensure that its products and services do not harm individuals, society, or the environment. They strictly adhere to the principles of white magic, emphasizing the importance of using magic for positive purposes. Furthermore, Always a Witch Company actively supports magical education and research. They invest in magical schools and institutes, sponsor scholarships, and fund magical research projects. By doing so, they aim to promote the advancement and understanding of magic in society. Overall, Always a Witch Company is not just a business; it's a community of individuals dedicated to the exploration and utilization of magic. With its extensive range of products, services, and commitment to ethical practices, it has established itself as a trusted and reliable name in the magical world..
Reviews for "The Witch's Garden: Always a Witch Company's Approach to Sustainability"
1. Sarah - 1 star - I had a horrible experience with Always a Witch company. The customer service was so rude and unhelpful. I called to inquire about a delivery issue and the representative was dismissive and didn't provide any solution. On top of that, their products are overpriced and not worth the money. I will never purchase from them again.
2. John - 2 stars - I was really disappointed with my purchase from Always a Witch company. The quality of the product was subpar, and it didn't live up to the hype. Additionally, their return policy is extremely strict and almost impossible to navigate. I tried to return the item but their customer service team was unresponsive. I would not recommend buying from them.
3. Emily - 1 star - I had high expectations for Always a Witch company, but they completely let me down. The shipping took forever, and when I finally received the product, it looked nothing like the picture on their website. It was poorly made and didn't fit properly. When I contacted their customer service, they were unhelpful and unapologetic. It was a waste of my money and time. I wouldn't recommend anyone to shop from them.