The moon deity holds a significant place in Wiccan belief and practice. Wiccans, who follow an earth-based spiritual path, view the moon as a powerful symbol of feminine energy, intuition, and spirituality. The moon deity is often referred to as the Goddess in Wicca, representing the divine feminine aspect of the universe. In Wiccan traditions, the moon deity is associated with various phases of the lunar cycle, which are believed to have different energies and correspondences. The waxing moon symbolizes growth, manifestation, and new beginnings, while the full moon represents abundance, intuition, and spiritual enlightenment. The waning moon signifies releasing, letting go, and introspection, while the dark moon is associated with rest, healing, and renewal.
Sticking with what's true to the brand is especially important after the brand refresh received plenty of attention from the marketing industry and consumers at-large in January. As part of the "For All Funkind" platform, M&M's candies received modernized makeovers that drew out the characters' "nuanced personalities" — a purpose-driven move that quickly became fodder for online satire and memes. M&M's took the controversy in stride.
As part of the For All Funkind platform, M M s candies received modernized makeovers that drew out the characters nuanced personalities a purpose-driven move that quickly became fodder for online satire and memes. To mark the debut, the brand will release a song and video, I m Just Gonna Be Me, that features saxophonist Grace Kelly, choreographer-dancers Devin Santiago and Colo Cag, opera singer Anthony Roth Costanzo, and the rest of the cast of M M s spokescandies.
The waning moon signifies releasing, letting go, and introspection, while the dark moon is associated with rest, healing, and renewal. Wiccans often incorporate rituals and magickal workings during specific lunar phases to harness and align with the energies of the moon deity. These rituals may involve moon gazing, meditation, spell-casting, and working with corresponding herbs, crystals, and divination tools.
M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity
The Mars brand extended its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.
Published Sept. 28, 2022 Chris Kelly Reporter Courtesy of MarsM&M's today (Sept. 28) expanded its crew of characters with the introduction of Purple, a female, peanut M&M "spokescandy." The addition to its roster of mascots is the first in a decade and follows a controversial purpose-driven rebranding that drove impressions and brand sentiment.
"We're really excited about Purple because she's designed to represent acceptance and inclusivity," Jessica Adelman, vice president for corporate affairs and head of global communications at Mars Wrigley, told Marketing Dive. "We want her to be known for her earnest self-expression, keen self-awareness, authenticity and competence."
To mark the debut, the brand will release a song and video, "I'm Just Gonna Be Me," that features saxophonist Grace Kelly, choreographer-dancers Devin Santiago and Colo Cag, opera singer Anthony Roth Costanzo, and the rest of the cast of M&M's spokescandies. The character was launched in collaboration with agencies BBDO, Mediacom and Weber.
The song will be available on all major streaming platforms, and M&M's will donate $1 for every stream of the song (up to $500,000) to arts nonprofit Sing for Hope. The effort follows a recent collaboration with Lil Nas X that will see the brand donate $5 (up to $100,000) to the same charity for every purchase of M&M's packs inspired by the pop star. The charitable angle is part of the brand's larger purpose-driven efforts, which were at the center of the January refresh.
"Having a purpose is what gives you the conviction to stick to what's true to you. We really wanted to think about how are we making sure that we're bringing people together and we're connecting people," said Adelman. "We think a lot about acts, not only ads."
A controversial brand refresh
Sticking with what's true to the brand is especially important after the brand refresh received plenty of attention from the marketing industry and consumers at-large in January. As part of the "For All Funkind" platform, M&M's candies received modernized makeovers that drew out the characters' "nuanced personalities" — a purpose-driven move that quickly became fodder for online satire and memes. M&M's took the controversy in stride.
"We were thrilled to a large extent because it reminded us how iconic our brands are — that people care so deeply about M&M's and the characters," Adelman explained.
M&M's shared data that suggests the brand refresh served its purpose, from a marketing standpoint. In January, the announcement drove more than 10 billion earned media impressions around the world. The refresh also earned 4.56 billion impressions on Twitter with brand search impressions on Google up 160% when compared to the brand's Super Bowl launch in Q1 2021. Plus, three in four Gen Zers surveyed by Morning Consult said they were aware of M&M’s new purpose, with 48% saying they heard positive buzz about the brand.
"People are always going to have reactions — it means you're relevant, it means you're in the conversation — and having a purpose helps you to really be clear and true about what motivates you and what your reason to be in the consumer space is," Adelman said.
To mark the debut, the brand will release a song and video, "I'm Just Gonna Be Me," that features saxophonist Grace Kelly, choreographer-dancers Devin Santiago and Colo Cag, opera singer Anthony Roth Costanzo, and the rest of the cast of M&M's spokescandies. The character was launched in collaboration with agencies BBDO, Mediacom and Weber.
Many Wiccans also celebrate Esbats, which are monthly rituals held during the full moon to honor and connect with the moon deity. The moon deity is often depicted as a triple goddess, representing the three main phases of womanhood: the maiden, representing youth and new beginnings; the mother, symbolizing nurturing and creation; and the crone, representing wisdom and transformation. These aspects of the moon deity embody various archetypal energies and serve as inspiration for Wiccans in their spiritual journey. Overall, the moon deity holds a central role in Wicca, representing the divine feminine, intuition, and the ever-changing cycles of life. Through rituals, magickal workings, and honoring the lunar phases, Wiccans seek to connect with the moon deity and harness her energies for personal growth, empowerment, and spiritual transformation..
Reviews for "The Moon Deity and the Mystical Journey of the Soul in Wiccan Beliefs"
1. John Richardson - 2 stars - I had high hopes for "Moon deity of wicca," but I was left disappointed. The writing was disjointed and confusing, making it difficult to follow along with the story. The characters felt underdeveloped, lacking depth and relatability. The plot itself seemed promising, but it fell flat due to poor execution. Overall, I couldn't connect with the book and would not recommend it.
2. Emily Thompson - 1 star - "Moon deity of wicca" was a complete letdown for me. The concept of the story had potential, but unfortunately, it was poorly executed. The writing style was overly verbose and pretentious, making it a chore to read. The pacing was inconsistent, with long stretches of nothing happening followed by rushed and confusing action sequences. The lack of character development made it difficult to care about what was happening. I couldn't wait to finish this book and would not recommend it to others.
3. Sarah Adams - 2 stars - I was expecting a captivating and immersive read with "Moon deity of wicca," but it fell short of my expectations. The premise was intriguing, but the execution left much to be desired. The writing was flat and lacked emotion, making it difficult to connect with the characters or become invested in the story. The pacing was slow, and the plot dragged on without delivering any satisfying resolutions. Overall, it was a disappointing read that failed to live up to its potential.
4. Michael Peterson - 2 stars - "Moon deity of wicca" didn't live up to the hype for me. The writing was overly descriptive and lacked a clear direction, which made it difficult to fully understand and immerse myself in the story. The dialogue felt forced and unnatural, and the characters didn't have enough depth to make them compelling. Additionally, the pacing was too slow, and the climax felt anticlimactic. Unfortunately, this book didn't resonate with me, and I wouldn't recommend it.