The Enchanting Side of Last Cal: Midweek Magic Revealed

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Midweek Magic Last Call Dear Customers, We hope this note finds you well. We wanted to take a moment to remind you about our Midweek Magic sale happening tomorrow. This is your last chance to take advantage of our incredible deals on a wide range of products. Whether you're looking for clothing, electronics, home decor, or beauty products, we have something for everyone. With discounts of up to 50%, you won't want to miss out on this opportunity to grab some incredible bargains. Our Midweek Magic sale will be starting at 9 am sharp, so make sure you set your alarms and get ready to shop.


When the Kramer sisters purchased Baguette Magic, though, they weren’t expecting to be hit by a global pandemic.

Despite the setback, they persevered and re-evaluated, setting up Bag-ette deliveries, providing weekly delivery services of kitchen essentials and groceries for Lowcountry residents from local farmers and purveyors like Legare Farms and Rio Bertollini s. This new endeavor has been on the sisters minds since they took over the original location, but to get a second location going, they needed the first one to generate capital, Paula said, adding that the cities of James Island and downtown Charleston also have different bureaucratic hoops to clear.

Baguette magic downtown

Our Midweek Magic sale will be starting at 9 am sharp, so make sure you set your alarms and get ready to shop. This is a limited-time offer, so don't hesitate to browse our website and add your favorite items to your cart. Not only are we offering amazing discounts, but we also have free shipping on all orders over $50.

Baguette Magic ready to cast its spell on the peninsula

In November 2019, sisters Paula and Sam Kramer purchased Baguette Magic at 792 Folly Road. Since then, the duo has revitalized the bistro, creating a James Island staple voted Best Bakery two years in a row in City Paper’s Best Of awards.

When the Kramer sisters purchased Baguette Magic, though, they weren’t expecting to be hit by a global pandemic.

“We redid our dining room and went to Myrtle Beach,” Sam said. “And on the way back from Myrtle Beach, we got the message that all the dining rooms are getting closed.”

Despite the setback, they persevered and re-evaluated, setting up “Bag-ette” deliveries, providing weekly delivery services of kitchen essentials and groceries for Lowcountry residents from local farmers and purveyors like Legare Farms and Rio Bertollini’s.

And in the coming weeks, the Kramer sisters have their next project ahead of them — a downtown Baguette Magic location. The new location is slated to open at 73 Spring St. in the former WildFlour Pastry shop, which closed after 10 years in 2019.

This new endeavor has been on the sisters’ minds since they took over the original location, but to get a second location going, they needed the first one to generate capital, Paula said, adding that the cities of James Island and downtown Charleston also have different bureaucratic hoops to clear.

“We don’t have investors,” she said. “We’re just doing everything out of our profits, and so it is kind of like, we have to get the first thing open and then we can expand after generating some money. It’s been a lesson of learning, especially with bureaucracy. Overall, it’s been great though, and we have the best, most incredible contractors and architects. They have helped us along the way with floor plans and navigating some of these things because we’re just doing it all ourselves.”

Coincidentally, Baguette Magic beat out WildFlour Pastry as Best Bakery two years ago, but the coincidences don’t stop there. “Sam and I used to go to WildFlour for cinnamon rolls on Sundays and it was like a big thing when we both moved back to Charleston,” said Paula. “We were big fans. Our real estate agent — who’s also my best friend and convinced us to buy Baguette Magic — she put WildFlour in that building. So she was their agent for that when they signed the lease there. I called her and I was like, ‘They’re not doing anything with that space, it’s closed all the time. Can you reach out?’ And she said, ‘Oh yeah, I know the owner.’ And then she told me the story.”

Swing on by the downtown location on Spring Street in the coming weeks | Photo by Rūta Smith

Since securing the new site, the two have spent hours repainting and redecorating the former WildFlour space, building shelving and redoing the floor in the back.

The new Baguette Magic will be “significantly smaller” than its sister location on James Island and won’t carry the full Baguette Magic menu. The sisters say it’s going to be retail, coffee and pastries with grab-and-go options. “It’s been a huge transformation,” said Paula. “We’re so excited about it.”

Find Baguette Magic on James Island until their new location opens at 73 Spring St. baguettemagicchs.com.

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In November 2019, sisters Paula and Sam Kramer purchased Baguette Magic at 792 Folly Road. Since then, the duo has revitalized the bistro, creating a James Island staple voted Best Bakery two years in a row in City Paper’s Best Of awards.
Midweek magic last cal

Take advantage of this opportunity to stock up on all your favorite items without worrying about extra shipping costs. Some of our top-selling products that will be on sale include our bestselling jeans, the latest smartphones, trendy home decor items, and high-quality skincare products. Don't miss out on the chance to upgrade your wardrobe, update your phone, or give your home a fresh new look. Remember, Midweek Magic is your last opportunity to take advantage of these incredible deals. So mark your calendars and get ready to shop till you drop. Thank you for being a valued customer and we hope to see you tomorrow for our Midweek Magic sale. Best regards, The Midweek Magic Team.

Reviews for "Last Cal's Midweek Magic: Exploring Nature's Playground"

1. Sofia - 2 stars - I was really disappointed with the "Midweek magic last cal" show. The performances were lackluster and the tricks were easily predictable. The magician seemed to be going through the motions without any enthusiasm or connection with the audience. Overall, it felt like a waste of time and money. I would not recommend it.
2. James - 1 star - This show was a complete disaster. The tricks were poorly executed and it was obvious how they were being done. The magician seemed unprepared and stumbled through his performance. The whole atmosphere was underwhelming and I left feeling cheated. Save your money and skip this one.
3. Emily - 2 stars - I had high expectations for the "Midweek magic last cal" show, but unfortunately, it fell flat. The tricks were nothing special and I could easily figure out how they were done. The magician lacked charisma and stage presence, making the whole experience boring and unmemorable. I wouldn't recommend this show if you're looking for a truly magical experience.
4. Daniel - 2 stars - I regretted attending the "Midweek magic last cal" show. The performances were lackluster and didn't live up to the hype. The tricks seemed outdated and cliché, and I found myself losing interest halfway through. The overall production value was also subpar, making it difficult to fully enjoy the show. I would suggest looking for a better magic show in the area.

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