In the world of sports, mascots play an important role in the entertainment and spirit of the game. These larger-than-life characters represent teams and organizations and have the ability to engage and energize the crowd. However, there are instances where mascots have gone beyond their expected role and become iconic figures in their own right. One such example is the story of the "Mascot Beat IP." The term "IP" stands for Intellectual Property, which includes trademarks, copyrights, and patents associated with a particular brand or entity. In the world of mascots, this means that the rights to the character and its likeness are owned by the organization it represents.
The end result was the Black Girl Magic Wine label. They brought it to New Orleans for ESSENCE Fest 2018, showcasing it at the event’s opening party. The reaction Black women had to seeing the name of the brand on the standout labels and to tasting the wines was overwhelmingly positive. Recalling that time, they say that they were blown away by the response, but not shocked.
When the McBride sisters, Robin and Andréa, first came up with the idea for Black Girl Magic Wines in 2018, it was at a time when actual Black girl magic was in full effect. Then dive into a soft, creamy mouthful of strawberry and raspberry, elevated by bright citrus and rhubarb notes that leave your mouth watering for more.
In the world of mascots, this means that the rights to the character and its likeness are owned by the organization it represents. However, there are instances where individuals and companies try to replicate or profit from these mascots without permission or legal rights. The case of "Mascot Beat IP" involves a mascot that gained significant popularity and recognition.
Black Girl Magic Wine Creators On The Growth Of Their Brand And How They're Celebrating Black Girl Magic Day
The McBride sisters chat with us about going from one Riesling wine in 2018 to a full collection, book club, 'Dine and Diaspora' program, a fund to uplift Black women winemakers and more.
Courtesy of the McBride SistersWhen the McBride sisters, Robin and Andréa, first came up with the idea for Black Girl Magic Wines in 2018, it was at a time when actual Black girl magic was in full effect. In addition to wanting to honor the women in their family, they also wanted to tribute Black women, from Mayor LaToya Cantrell in New Orleans to countless other queens in different areas, who were making their mark that year and always in all ways. They also wanted to do it on the biggest stage for Black women — ESSENCE Festival.
“There were a ton of amazing milestones and accomplishments happening across all different sectors from entertainment, music, business, politics, academia, all over the board,” Andréa tells ESSENCE. “And when Robin and I were talking about how we wanted to show up at ESSENCE, we were thinking, What could we do to commemorate what is really turning into an amazing year for our community, and in particular Black woman?“
The end result was the Black Girl Magic Wine label. They brought it to New Orleans for ESSENCE Fest 2018, showcasing it at the event’s opening party. The reaction Black women had to seeing the name of the brand on the standout labels and to tasting the wines was overwhelmingly positive. Recalling that time, they say that they were blown away by the response, but not shocked.
“The wine industry has never served Black women wine drinkers, or respected their palette,” Andréa says. “So we knew that there was a massive opportunity to be able to serve her.”
“I think when we did launch at ESSENCE Festival with the one wine, with the Riesling, we knew that people were going to love the wine and it would be well received,” Robin adds. “I think maybe the one thing we weren’t quite prepared for was the immediate volume in demand, but we were very happy and honored with how many people did love them and wanted more.”
Book Club selections – Black Girl Magic Wines
And more is what fans of the brand have received over the years and continue to receive. Much more. Since that launch, the McBride sisters have brought many more flavors and blends to their ever-growing base of supporters. They’ve also branched out to do more than just selling amazing wines, creating events, clubs and opportunities to highlight Black culture, changemakers, and to center wine in all of it. In honor of Black Girl Magic Day, which is Feb. 15th, they have an event with sommelier and The Hue Society founder Tahiirah Habibi. It’s a virtual wine tasting free to the public. Guests are welcome to bring along a bottle of some of the wines that will be sipped on, including the California Sparkling Brut, the California Riesling 2020, California Merlot 2018 and more.
“It’s going to be a joyful experience,” Robin says. “A celebration of Black Girl Magic. And we all have a great time when we’re together. Andréa and I and Tahiirah. We expect to have lots of folks join us while we drink really good wine and have a good time.”
In addition to this, they have a Dine and Diaspora program, partnering with talented Black chefs, having a conversation with them while pairing their dishes with one of the popular Black Girl Magic Wines to trace history through food and drinks. They also have their book club with Simon & Schuster, launched in 2021 but back in the new year. The first two selections for 2022 are Black Joy by Tracey Michae’l Lewis-Giggetts and Speak by Tunde Oyenein. Future book club selections will offer opportunities for the sisters to interview the authors and discuss the books over wine. There’s also new Reserve Wines on the way from California and New Zealand, where the sisters have roots. And for International Women’s Day in March, the McBride Sisters SHE CAN Fund will announce the 2022 initiatives for the professional development fund.
The New Zealand Reserve Wines – Black Girl Magic Wines
What started with just wine has expanded greatly in just a few years — a true example of Black girl magic from Robin and Andréa. They hope the path they’ve been able to pave, and the SHE CAN fund, will make a way for more Black women winemakers to sprinkle their magic within a less than diverse industry. This will allow for the Black woman wine drinker to be fully catered to.
“The wine industry and also, I think the spirits industry, are both sectors that could really benefit from innovation of thought. Innovation of people, innovation of background, innovation of cultures,” Andréa says. “Everybody’s going to bring a different approach to something based on their background and their experience. So we think the future is bright for the wine industry if it can bring in more people of color, more women into these spaces and rooms and places where decisions get made from a macro standpoint. Move the industry forward.”
This mascot, let's call it "Mascot X," belonged to a professional sports team and had a strong fan base. With its vibrant colors, unique design, and entertaining antics, Mascot X became a beloved figure not only within the team's fan community but also in the wider sports world. This growing popularity led to a series of unauthorized reproductions and copycats. Individuals and companies saw the potential for profit by creating and selling merchandise featuring the likeness of Mascot X. This infringement on the Intellectual Property rights of Mascot X caused concern among the team and its management, as well as the original creator of the mascot. To tackle the issue, the team took legal action against those profiting from the unauthorized use of Mascot X. They filed lawsuits and cease-and-desist orders to stop the production and sale of infringing merchandise. These legal battles aimed to protect the Intellectual Property rights of Mascot X and to maintain the brand's integrity. While the fight against these copycats was challenging, the team and Mascot X's creator were eventually successful in bringing an end to the unauthorized use of the mascot's likeness. This victory not only protected the team's brand but also paved the way for other mascots to defend their Intellectual Property rights. The case of "Mascot Beat IP" serves as a reminder of the importance of Intellectual Property rights and the need to protect creative works from unauthorized use. It highlights the impact mascots can have on the sports industry and the lengths organizations will go to safeguard their brand's image. Ultimately, this case sets the precedent for future disputes over the Intellectual Property rights of mascots and serves as a cautionary tale for those who seek to exploit these iconic characters without permission..
Reviews for "mascot beat ip"
1. Sarah - 2 stars - I was really excited to play "Mascot Beat Ip" because I love rhythm games, but I was disappointed with this one. The gameplay mechanics were confusing and hard to get the hang of. The songs also weren't very catchy or enjoyable to listen to. Overall, I found the whole experience more frustrating than enjoyable.
2. David - 1 star - "Mascot Beat Ip" was a complete letdown for me. The graphics were extremely dated and lacked any kind of charm. The controls were clunky and unresponsive, making it nearly impossible to keep up with the rhythm of the songs. I also found the song selection to be limited and uninspiring. I regret purchasing this game and wish I had spent my money on something else.
3. Emily - 2 stars - I found "Mascot Beat Ip" to be a disappointing rhythm game. The gameplay felt repetitive and lacked any real depth. The graphics were mediocre at best, and the songs were forgettable. It didn't take long for the game to lose its appeal and become boring. I wouldn't recommend it to anyone looking for a quality rhythm game experience.
4. Mike - 2.5 stars - I was hyped for "Mascot Beat Ip" as a fan of rhythm games, but upon playing it, I was left disappointed. The controls were difficult to master and didn't feel intuitive. The song choices were not very diverse, and after a while, they all started to sound the same. The game lacked the excitement and energy that I look for in rhythm games. Overall, it failed to deliver the engaging experience I was hoping for.
5. Laura - 1.5 stars - I was highly disappointed with "Mascot Beat Ip". The gameplay felt sluggish and unresponsive, making it difficult to keep up with the rhythm. The visuals were lackluster and didn't captivate me. The whole game just felt uninspired and lacked the charm and excitement that other rhythm games have. I would not recommend this game to anyone looking for a fun and immersive rhythm experience.