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The Curse of La Llorona

DMM was proud to partner with Warner Bros. on the theatrical social media campaign for The Curse of La Llorona. Our social campaign leveraged the urban legend’s history and created a mystery that would also appeal to audiences who were unfamiliar with La Llorona. To craft creative content that built up the tension for what audiences could expect on the big screen, we honed in on the horror elements of the film by playing with sound and imagery to enhance the suspense and explain the lore of La Llorona.

Objective

Our primary objective for The Curse of La Llorona social media campaign was to create an extension of the film’s thrill and horror that users could immerse themselves into, making content that felt real and terrifying to our audience whenever possible. In order to amplify the fear and fascination with her character, we illustrated her cultural significance and showcased stories from generations of fans who had haunting personal experiences with the spirit. As we approached the release of the film, we focused on creating content that would engage audiences who have known and feared La Llorona their entire lives. Post-release, we were able to tap into the cultural zeitgeist with a targeted release surrounding the Avengers: Endgame opening weekend.

Results

Fans were thrilled with the opportunity to share and experience one another’s stories of the haunting legend. Overall, we garnered 46.5 million impressions and successfully executed a social strategy that brought together new audiences with fans that were very familiar with La Llorona.

Home Entertainment

For The Curse of La Llorona Home Entertainment social media campaign, we created elevated social content that furthered the terrifying narrative from the theatrical campaign. By leaning heavily into the characters, the storyline, and the urban legend of La Llorona, we were able to develop social creatives that took audiences deep into the mystery of the horrifying legend and gave an all-encompassing look at the film.

The Curse of La Llorona (2019)

The Curse of La Llorona is a 2019 American horror film directed by Michael Chaves. It was believed to have been included on "The Conjuring Universe" franchise, but the rumours were dismissed by the film's director Michael Chaves. [1] The film is based on the Latin American folklore of La Llorona.

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Reviews for "The Art of Scented Rituals: Using Magic Candle Company Oil Tinctures for Balance and Harmony"

1. Jane - 1 star: I was really disappointed with the Magic Candle Company oil tinctures. I had heard such great things about them, but they just didn't live up to the hype. The scents were weak and didn't fill the room like I expected. I also found that the oils left a residue on my skin when I applied them, which was quite unpleasant. Overall, I wouldn't recommend these tinctures to anyone looking for a strong, long-lasting scent.

2. Mark - 2 stars: I was excited to try the Magic Candle Company oil tinctures, as I love having my home smell nice. However, I was left disappointed. The scents were too artificial and overpowering for my taste. Additionally, the oils seemed to evaporate quickly, so the scent didn't last very long. I also found that the tinctures were quite expensive compared to other similar products on the market. I won't be purchasing these tinctures again.

3. Sarah - 2 stars: The Magic Candle Company oil tinctures didn't meet my expectations. The scents were overwhelming and gave me a headache whenever I used them. I had to dilute them with another carrier oil to make them more tolerable. I also found that the scents didn't blend well with the natural aroma of my home and felt quite synthetic. I was hoping for a more subtle and pleasant experience, but unfortunately, these tinctures didn't deliver.

Unlocking the Power of Magic Candle Company Oil Tinctures for Meditation