You possess the magical touch. In a world where mediocrity often prevails, having something special, something that sets you apart, is a rare and valuable attribute. It is the elusive magical touch that can transform the ordinary into the extraordinary. It is that intangible quality that captures hearts, inspires minds, and leaves a lasting impression. The magical touch is not limited to a select few; it resides within all of us. It is a power that lies dormant, waiting to be awakened and harnessed.
Olfactory Notes:
Top Note: Freesia accord
Heart Note: Rose Accord – Jasmine
Bottom Note: Peony
They ve been working with us to develop a magic box and the technicality of that merchandising, Pinet said, stressing that more retail square footage at least one back wall and one case line is necessary to convey the narrative of magic through the point of sale. ALCOHOL, PARFUM FRAGRANCE, AQUA WATER, BENZYL SALICYLATE, LINALOOL, BUTYL METHOXYDIBENZOYLMETHANE, ETHYLHEXYL METHOXYCINNAMATE, LIMONENE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, COUMARIN, BENZYL ALCOHOL, BENZYL BENZOATE, CITRAL, CI 19140 YELLOW 5, CI 60730 EXT.
It is a power that lies dormant, waiting to be awakened and harnessed. But how does one discover this power? It starts with self-belief. Believing in oneself is the first step towards unlocking the magical touch.
Viktor & Rolf’s Magic Tricks
Viktor & Rolf are debuting Magic, a new collection of six eaux de parfum.
By Rachel Strugatz Plus IconBeauty Editor, Prestige
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Six is the magic number for Viktor & Rolf.
Viktor Horsting and Rolf Snoeren of Viktor & Rolf might have retired from ready-to-wear (they still design couture and bridal collections), but the duo is upping the ante of their fragrance business. They are turning the focus almost exclusively to beauty, starting with Magic, a collection of six eaux de parfum.
“We thought about a magic box,” Horsting said while visiting New York earlier this month with Rolf Snoeren to preview the scents, which they likened to “potions,” which were designed by mixing precious, natural ingredients with unexpected synthetic accords. The combination provides a twist. “Magic is a great name because in it lies transformation, and transformation has always been an important concept in everything we do. That’s how we started.”
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Magic deviates from the fragrances the two have done in fragrance to date — olfactively and from a marketing standpoint. The collection will operate on a different business model than previous endeavors, favoring theatricality and elaborate in-store experiences over blockbuster distribution. The range will get a very limited release to start, entering two Saks Fifth Avenue doors in February — in New York City and Las Vegas — as well as saks.com. Distribution for the first year will be capped at 10 doors, with the remaining eight yet to be finalized.
And while Horsting and Snoeren acknowledge it’s new fragrance territory for them — each $220 scent is unisex and it’s a collection versus a singular release — magic as a theme has been a constant since the pair released their blockbuster Flowerbomb 11 years ago and successful follow-ups of Spicebomb in 2011 and Bonbon in 2014.
Horsting maintained the duo has “always played with the idea of magic, imagination, fantasy [and] creation.”
And to convey this at point of sale, he and Snoeren plan to incorporate theater in a way that’s elaborate – even for them. Think in-store “magic ateliers” with levitating bottles and a station of beakers that lets shoppers smell each scent with the press of a button. Or blotters that have secret ink that only becomes visible to the consumer when a fragrance is sprayed onto the card.
Corresponding magic cards from the fragrances in Viktor & Rolf’s Magic collection.“Like with fashion collections or perfume, we always start with language,” Snoeren explained. “We wanted to give every fragrance its own artwork where the name becomes a surreal, little artwork [in itself]. It’s a word, but it’s all an illustration. It’s an image of the trick.”
Each fragrance, designed to be a different magic trick, is packaged inside a bottle reminiscent of an early-20th-century apothecary bottle, uneven glass and all. They are named things like “Liquid Diamonds,” “Dirty Trick,” “Lavender Illusion,” “Sage Spell,” “Sparking Secret” and “Dancing Roses.”
Created in partnership with four all-female perfumers from Firmenich, Givaudan and International Flavors & Fragrances, the formulas were, indeed, out of the ordinary. Dirty Trick has an ink accord in it that the two call the most unexpected ingredient in the range, while Sage Spell combines absinthe with classic sage.
“Dirty trick smells like ink — and no one has ever dared to use those molecules in a scent. And customers will appreciate that,” said Alexandre Choueiri, president of international designer fragrances at L’Oréal. “No one has ever had a fragrance that smells like absinthe or a precious stone — and still mixed with beautiful natural raw materials. We have never done a clash like this.”
Alexis Pinet, Viktor & Rolf international marketing director, said the company went so far as to contact people who worked on the set of the Harry Potter films to help produce a “magic element” in a retail setting.
“They’ve been working with us to develop a magic box and the technicality of that merchandising,” Pinet said, stressing that more retail square footage (at least one back wall and one case line) is necessary to convey the narrative of magic through the point of sale.
But how many stores can handle a business and installation like this?
Not too many, which is why the launch will occur step-by-step over the course of three years. The plan is to enter 10 doors in the first year, increase this to 25 in 2018 and in 2019, double this to 50 points of global distribution.
“It’s very special, it’s a different business model,” Pinet said.
Industry sources put retail sales estimates for the collection at 10 million euros, or about $11 million, by 2019. Viktor & Rolf’s fragrance business is said to do about $70 million in global retail sales, with about a third of this coming from the U.S.
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It is essential to recognize one's own worth and potential. Everyone has unique talents, skills, and perspectives. Embracing these qualities and having confidence in them is the key to unleashing the magic within. When you possess the magical touch, you have the ability to bring joy and happiness to others. Your presence exudes positivity, lifting spirits and brightening days. Your words have the power to motivate and inspire, leaving a lasting impact on those around you. But the magical touch is not limited to personal interactions; it extends to the work we do and the passions we pursue. Whether you are an artist, a writer, a teacher, or a doctor, infusing your touch into your craft can elevate it to extraordinary levels. It is the magical touch that turns a painting into a masterpiece, a story into a timeless tale, a lesson into an enlightening experience, and a patient into a healed individual. The magical touch is found in the small acts of kindness, the genuine smiles, and the simple gestures that make a difference in someone's life. It is the ability to empathize and understand, to connect with others on a profound level. It is the power to make people feel seen, heard, and valued. In a world filled with challenges and uncertainties, the magical touch is a beacon of hope and positivity. It reminds us of the beauty and potential that reside within all of us. It is a reminder that we are capable of creating magic, both in our own lives and in the lives of those around us. So, embrace your magical touch. Believe in yourself and the power you possess. Use it to make a difference in the world, one magical touch at a time..
Reviews for "The Magic of Your Touch: Mastering Your Unique Gifts"
1. Emily - 2 stars
I was disappointed with "You possess the magical touch." While the book promised an exciting and enchanting story, I found it to be dull and predictable. The characters lacked depth, and the plot felt like a recycled version of other fantasy novels I have read before. I struggled to stay engaged and ended up skimming through most of the chapters. Overall, I wouldn't recommend this book to anyone looking for an original and captivating read.
2. Joshua - 1 star
"You possess the magical touch" was a complete waste of my time. The writing was amateurish, with numerous grammatical errors and awkward sentences that pulled me out of the story. The world-building was weak, and I couldn't connect with any of the characters. The dialogue felt forced and unnatural. The pacing was slow, and the plot lacked any real excitement or surprise. I regret picking up this book and wish I had spent my time and money on something else.
3. Sarah - 2 stars
I had high hopes for "You possess the magical touch," but it fell short of my expectations. The story had potential, but the execution was disappointing. The prose was overly descriptive, sometimes to the point of being tedious. The main character was unlikable and made decisions that didn't make sense to me. The romantic subplot felt forced and unnecessary. Overall, the book lacked the magic and charm it promised, and I was left feeling underwhelmed.
4. Robert - 1 star
"You possess the magical touch" was a slog to get through. The writing was dull, and I couldn't connect with any of the characters. The pacing was incredibly slow, and the story failed to hold my interest. The world-building was lackluster, and I was left with more questions than answers by the end of the book. I found it difficult to care about what happened to the protagonist or any of the supporting characters. Overall, this was a forgettable and unengaging read that I wouldn't recommend to anyone.