The TSA Magic 8 Ball is a humorous and creative approach to addressing the frustrations and uncertainties associated with traveling and going through airport security. Modeled after the popular Magic 8 Ball toy, this TSA-themed version adds a fun twist to the typical travel experience. The Magic 8 Ball is a plastic ball filled with liquid and a floating 20-sided die with various answers written on each face. When asked a yes-or-no question, the ball is shaken, and the die floats to the surface, revealing an answer in a small window on the bottom of the ball. The TSA Magic 8 Ball includes clever and satirical responses specifically related to airport security and travel, providing a lighthearted approach to the sometimes stressful experience. It is designed to bring a smile to travelers' faces, offering a brief moment of entertainment amidst the usual hustle and bustle of airports.
Liquid Death Mountain Water hires actual witch to ensure it wins Super Bowl bet
Popular canned water Liquid Death will become the first brand to place a wager on the Super Bowl. And, oh yeah, it hired someone who has practiced witchcraft for 42 years to make sure they win. This marks the latest stunt for the brand that loves to be loved (and hated).
Liquid Death Mountain Water has had the magic touch when it comes to creating edgy marketing efforts. It has sold skateboards covered in Tony Hawk’s blood, recorded a punk album featuring all of the hateful things people have said about the brand, and even produced its own horror movie Dead Till Death.
Now it’s attempting an even bigger trick – capturing consumer attention during the deafening noise surrounding the Super Bowl. Today the canned water brand announced it will be the first in history to place a $50,000 wager on the underdog of Super Bowl LVI. What’s more, it bought a ticket for an actual witch who will attend in person and use black magic to influence the outcome of the game.
“Witchcraft has been here since the beginning of time – because it works,” the anonymous spellcaster, who has been practicing the dark arts for 42 years, says in the teaser video.
Liquid Death’s unapologetic attitude has made it the No. 1 water brand on Instagram and TikTok, as well as the No. 7 among all beverage brands, per the company. The reason why? “We like taking a stance that other brands would never touch,” says Andy Pearson, vice-president of creative at Liquid Death.
Despite the ominous-sounding name, and penchant for merchandizing its product in coffins, the brand is focused on making a positive impact for the planet. Specifically, its rallying cry is ‘death to plastic.’ 10% of its sales go to charities that tackle plastic pollution and create clean drinking solutions. Liquid Death has also vowed to share half of its Super Bowl winnings with those charities.
“We are the underdog of the beverage business, so of course we are betting on the underdog,” says Pearson. Sending a witch to the game to force that deciding fumble or interception “makes more [of] an interesting lens to watch the game through. Sports fans are some of the most superstitious in the world.”
No matter what the outcome, Liquid Death is winning at the moment. “They have a remarkable knack for keeping things fresh, unpredictable and very edgy,” says Gerry Khermouch, editor of Beverage Market Insights. “It’s schtick but it has proved to be a remarkably fertile platform.”
The packaging plays a big part in its success as well. Its 16.9 oz tallboy is spot on with the times as cans are the preferred packaging of choice for younger consumers, says Khermouch.
Expect its death march to continue as it just landed $75m in series-C funding and can now be found at Whole Foods, 7-Eleven, tattoo parlors, Amazon and Live Nation concert events. It’s the exclusive water brand at 120 Live Nation venues.
On Tuesday, it debuted three sparkling water flavors that are decidedly on-brand. Berry It Alive, Severed Lime and Mango Chainsaw each offers ‘20 calories, three grams of real agave and no mercy.’ Alongside its original still and sparkling canned waters, all of Liquid Death’s offerings promise to ‘murder your thirst.’
“It’s kind of fascinating,” says Khermouch. “So far they pulled it off. We will see if, ultimately, they build a real brand.” And on Super Bowl Sunday, we will see if a combination of brand magic and real magic pays off.
Liquid death witch
© 2024 Liquid Death Mountain Water
It is designed to bring a smile to travelers' faces, offering a brief moment of entertainment amidst the usual hustle and bustle of airports. The purpose of the TSA Magic 8 Ball is not to poke fun at the Transportation Security Administration (TSA) or the important work they do in ensuring the safety of air travel. Instead, it serves as a playful reminder that even in moments of stress and uncertainty, finding humor can help alleviate some of the tension and anxiety.
ALL-NATURAL
STEVE-O
VOODOO DOLL
Whether you're wondering if you'll encounter a long security line or if your bag will be flagged for further inspection, the TSA Magic 8 Ball provides a comical response that adds a touch of levity to the situation. It can be a conversation starter, and even serve as a souvenir or quirky gift for frequent travelers. Although the TSA Magic 8 Ball isn't a psychic or reliable means of predicting the future, it serves as a reminder to not take travel too seriously and to approach it with a light-hearted attitude. It brings a sense of amusement to the often monotonous and stressful aspects of airport security while reminding us to keep a bit of whimsy in our adventures. In conclusion, the TSA Magic 8 Ball adds a playful and humorous touch to the travel experience. While it doesn't provide real answers or solutions, it offers a brief moment of entertainment and helps individuals find a sense of amusement in the midst of the usual airport chaos..
Reviews for "An Inside Look at the Technology Behind TSA's Magic 8-Ball"
1. Sandra - 2/5 - I was really disappointed with the Tsa Magic 8 bal. It promised to provide answers to all my questions and give me guidance, but it was just a gimmick. The responses it gave were generic and vague, not helpful at all. I expected more accuracy and depth from a product that claims to have magic powers. Definitely not worth the money.
2. Mark - 1/5 - The Tsa Magic 8 bal was a complete waste of money for me. It didn't work properly right out of the box - it would often freeze or give error messages. When it did work, the answers it provided were more confusing than helpful. It felt like a cheap knockoff version of a real magic 8 ball. I would not recommend this product to anyone.
3. Jennifer - 2.5/5 - I had high hopes for the Tsa Magic 8 bal, but it fell short of my expectations. The quality of the product was subpar - the plastic felt flimsy and the text on the responses was poorly printed. In terms of accuracy, it was hit or miss. Sometimes it gave spot-on answers, but other times it seemed completely off. Overall, I wasn't impressed and wouldn't buy it again.