Behind the Scenes: Creating the Bold Mascot of TMU

By admin

The TMU Bold mascot is a symbol that represents the bold and fearless spirit of the Trinity Western University community. The mascot, known as "Bold," is a legendary bird-like creature with strong, athletic features. Bold has been a beloved figure on campus and at sporting events, cheering on the university's athletic teams and promoting school spirit. The design of the mascot reflects the university's values of courage, determination, and excellence. Bold is often seen wearing the university's colors, blue and gold, and is adorned with feathers and wings, which symbolize freedom and aspirations. Bold's presence creates an engaging and memorable experience for students, faculty, and alumni.



Frankie B. Bold: TMU Unveils New Mascot at Homecoming

Bold's presence creates an engaging and memorable experience for students, faculty, and alumni. Whether it's during halftime shows at basketball games, or leading a parade during homecoming celebrations, Bold embodies the energy and excitement that permeates the TMU community. In addition to being a source of entertainment, Bold serves as a source of inspiration and motivation.

The falcon mascot made their debut at the men’s homecoming hockey game Friday night

by Kayla Fonte September 25, 2023 written by Kayla Fonte September 25, 2023

411 TMU unveiled its new mascot Frankie B. Bold at the men’s homecoming hockey game on Friday. (Kayla Fonte/On The Record)

Listen to the story here:

Frankie B. Bold was introduced right before puck drop at the Mattamy Athletic Center on Friday night as the TMU Bold took on the McGill Redbirds at the men’s homecoming hockey game.

“Last year, we renamed our athletics team the TMU Bold, and we chose a falcon, which is the symbol of strength and determination, to represent all of our fine student-athletes who put on the blue and gold,” TMU vice-provost Jen McMillen said at the game.

From Aug. 28 to Sept. 5, students had the opportunity to vote on the falcon’s name and were given a three-option short-list: Frankie, Sky and Talon.

“I like the name Frankie, and it suits it,” said Sami-Lynne Bulgin, a second-year TMU student in creative industries who attended the game. “I also feel like a falcon is high up in the animal chain, and TMU is like that, at the top of the food chain.”

While third-year sport media student Sophia Roy voted for Sky, she wasn’t too disappointed with Frankie.

“After thinking about it, I think Frankie the Falcon actually fits better, and a lot of people seem to like it,” she said. “I think the falcon is a good choice that represents Bold. I don’t love the name, but it goes well.”

Frankie B. Bold at the puck-drop to kick off the men’s homecoming hockey game. (Kayla Fonte/On The Record)

In August 2022, TMU announced that they were replacing Eggy the Ram with a falcon, accepting the recommendation from the Standing Strong Task Force about changing the mascot in line with changing the name of the university earlier in April 2022.

The Mascot and Team Name Committee went through numerous project phases to collect ideas from the community, create shortlists, and review and research suggestions.

Before deciding on the Bold, the committee released a shortlist of team names last summer, which included The Meteors and The Towers. Options for a mascot at the time included a bee, caribou, meteor, moose, squirrel and tower, but not a falcon.

Frankie (and the rest of the crowd at Mattamy) cheered the men’s hockey team on to a 4-2 victory.

Mascot Reconsideration

From August 28 to September 5, 2023, all community members with @torontmu.ca email addresses were invited to vote from the community-generated shortlist for the name of TMU’s new falcon mascot! On September 22, at the TMU Bold men’s homecoming hockey game, the new mascot will be introduced to our community and the name will be announced just before the 6 p.m. puck drop.

Tmu bold mascot

The mascot's boldness and enthusiasm inspire students to strive for greatness and to embrace challenges with courage. Bold also represents the unity and camaraderie among students, fostering a sense of community and belonging. The TMU Bold mascot is more than just a costume or a character. It is a symbol of pride and identity for the Trinity Western University community. Bold represents the university's commitment to excellence, athleticism, and unity. Through its presence and spirited performances, Bold continues to bring joy, excitement, and a sense of pride to the TMU community..

Reviews for "Exploring the Symbolism Behind TMU's Bold Mascot"

1. Amy - 2/5 stars - I was really disappointed with the Tmu bold mascot. It looked nothing like the bold and energetic character I was expecting. The design was lackluster, and it seemed like they didn't put much thought into it. I was hoping for something more creative and eye-catching, but it just fell flat for me.
2. Mark - 1/5 stars - The Tmu bold mascot was a complete letdown. I couldn't even tell what it was supposed to be. The colors were dull and unappealing, and the overall design looked amateurish. It seemed like they rushed to create it without considering the impact it would have on the brand. I expected more from Tmu and this mascot definitely did not live up to my expectations.
3. Sarah - 2/5 stars - I was not impressed with the Tmu bold mascot. It lacked personality and originality. It seemed like they took a generic mascot design and slapped the Tmu logo on it. It didn't capture the essence of the brand at all. I was hoping for a mascot that would make me feel excited and want to engage with Tmu, but this one did the opposite. It was forgettable and underwhelming.
4. John - 1/5 stars - The Tmu bold mascot was simply horrible. The design was confusing and didn't make any sense. It didn't represent the brand in any meaningful way and felt completely out of place. I don't understand how they thought this mascot would be a good idea. It was a major miss and a waste of potential. I hope they reconsider and come up with something better in the future.
5. Emily - 2/5 stars - I was really let down by the Tmu bold mascot. It lacked creativity and uniqueness. It looked like a generic mascot that you could find anywhere. I was expecting something more innovative and distinct. It didn't stand out or catch my attention in any way. I think Tmu missed an opportunity to create a memorable mascot with this design.

The Significance of a Bold Mascot: Inspiring TMU Students for Success

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