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The Switch Witch Doll is a concept that involves a doll and the idea of exchanging candy for a toy or a gift. This idea was created as a way to manage the excess candy consumption during Halloween. The Switch Witch Doll is typically a stuffed toy or doll that children are given after trick-or-treating. The doll acts as a middleman between the child and their excessive candy collection. The basic idea is that children leave their Halloween candy out for the Switch Witch Doll overnight. In the morning, the switch is made, and the child wakes up to find that their candy has been replaced with a toy or gift of their choice.

Euphoria makeup is ubiquitous. For the most part, every over-the-top wing, makeout lip, ultra-shimmery shadow or face gem that you’ve spotted in the wild over the past 3 years can be attributed to the HBO show. More specifically, they can be traced be to Donni Davy, Euphoria’s visionary makeup designer, who dreamed up some of the show’s most iconic looks. The expressive, loud, often-abstract looks that the East Highland teens somehow found the time to apply before school always tapped the perfect balance between new, nostalgic, galactic and gritty—it’s makeup for people who really like makeup. So it comes as no surprise that this week Davy launched her own beauty line, Half Magic Beauty.

I walked into her trailer which literally felt like I was on the set of Euphoria and was warmly welcomed by her laid-back and down-to-earth demeanor. I hope makeup connoisseurs, my fellow makeup artists, and even people who have never seen Euphoria will appreciate our high-end formulas and unique shades.

In the morning, the switch is made, and the child wakes up to find that their candy has been replaced with a toy or gift of their choice. This allows parents to limit their child's candy consumption while still allowing them to enjoy the fun of trick-or-treating. The Switch Witch Doll concept has been embraced by many parents who are looking for a healthier alternative to dealing with the abundance of candy that Halloween brings.

A24 and Half Magic Made a 'Priscilla'-Inspired Eye Kit

Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.

Have you watched the trailer for Priscilla yet? I have, about a thousand times for about a million different reasons. You can blame my investment on a deep love for anything and everything Sofia Coppola. You can blame Jacob Elordi’s drawl. And you can definitely blame the heavily-featured winged eyeliner and plush lashes.

Based on Priscilla Beaulieu Presley’s 1985 memoir Elvis and Me, the fast-approaching biopic promises to take both aesthetic and literal cues from the icon’s life. With Coppola’s magic touch (and color palette) involved, it’s no surprise Presley’s forever-famous looks are gaining extra traction right now. Come the November 3 release, we’re all dressing up in beehives and dark eye makeup like it’s the Eras Tour, right?

Thanks to an ultra-special partnership between production company A24 and beauty brand Half Magic (founded by Donni Davy, Euphoria’s brilliant head makeup artist), this might not be too tall a task (minus the beehive part, but we can tackle that too). Just released, The Priscilla Set ($49) features three products: the Magic Flik liquid eyeliner pen, Eyelectric lengthening mascara, and Wing Magician silicone eyeliner guide, to make sure your wing situation is under control and worthy of The Queen.

Here’s everything you need to know about the new (and dare I say perfect?) release.

It has also gained popularity as a way to teach children about moderation and making choices. Parents can personalize the Switch Witch Doll experience by setting guidelines for how much candy can be exchanged and what types of toys or gifts can be chosen. Some families even make it a tradition to have a special breakfast or activity on the morning of the switch. Overall, the Switch Witch Doll offers a creative and fun solution to the candy overload that often comes with Halloween. It provides a way for parents to teach their children about healthy eating habits and moderation while still allowing them to enjoy the holiday and the excitement of trick-or-treating..

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tje imitation game