Kelly, a young and ambitious entrepreneur, has recently incorporated magic into her business. This decision has attracted a lot of attention and interest from both the media and customers alike. By incorporating magic, Kelly has managed to set herself apart from her competitors and create a unique selling point for her brand. One of the main reasons why Kelly decided to incorporate magic into her business is because she believes it adds an element of surprise and delight to her customers’ experience. By integrating magic tricks into her marketing campaigns and product launches, Kelly is able to captivate her audience and leave a lasting impression. This not only helps to build brand loyalty but also generates word-of-mouth marketing as customers share their magical experiences with others.

Green Magic Homes – Coolest thing since the lawn mower!

If you’re a nature lover, but you like the creature comforts of a human shelter, we’ve found something super cool that you might love. They’re called Green Magic Homes, and when it comes to everything grass and garden, we think it’s the coolest thing since the invention of the lawn mower!

This not only helps to build brand loyalty but also generates word-of-mouth marketing as customers share their magical experiences with others. Furthermore, Kelly believes that magic can greatly enhance the way customers perceive her products and services. By introducing magical elements, she is able to create a sense of wonder and excitement, making her customers feel like they are part of something truly special.

Green Magic Homes

Green Magic Homes are a prefabricated modular building system, with structural components made in FRP (Fibre Reinforced Polymer). The components of the homes fit together to provide infinite design possibilities for spaces, access, lighting, ventilation and room connections.

What makes them green is:
(a) the ability to cover the external parts of the structure with so much grass and nature that you feel like you’re living in a hobbit home, buried (by choice) under nothing but green grass, flowers and oxygen-producing trees; and
(b) their eco-design.

Based on a concept of “clean architecture” with sustainable technology, the green homes are free from moisture and filtrations, they have smooth surfaces, washable walls, rounded corners, high strength and are naturally illuminated.

Whilst the grass might be tricky to get a lawn mower or whipper snipper over it, the pictures below make the concept quite enticing, don’t you think?

Just imagine… you’d be living under a green, vibrant, living, garden landscape that would make Costa Georgiadis, Australia’s Greek God of Gardening, proud indeed!

Green Magic Homes (Image credit: GreenMagicHomes.com)

Green Magic Homes (Image credit: GreenMagicHomes.com)

Inside a Green Magic Home (Image credit: GreenMagicHomes.com)

Merlin Green Magic Homes: For nature-inspired living

Merlin Green Magic Homes uses a green living technology that integrates residents with the surroundings, fostering environmental awareness and appreciation of nature with unparalleled unique living experience. Sharad Bachani, co-founder and CEO of Merlin Green Magic Homes talks about the nature-inspired living spaces and the technology behind it.

What is Merlin’s USP?

Green Magic Home (GMH) structures are designed keeping in mind sustainability and efficiency. Our structures are made with cutting-edge recycled polymeric compounds and aerospace technology which offers the ability to live integrated in nature, with total comfort and high energy savings at affordable prices.

Our “elevational” berm design protects against the impact of extreme outdoor temperatures, requires less maintenance, blends into the landscape harmoniously than conventional homes, and offers exceptional protection against high winds, hailstorms, and natural disasters. The inside of the house is built to take advantage of solar gain and alternative energy efficiency, along with providing the convenience of traditional construction.

What have been your major projects in the UAE and around the world?

Over the last couple of months, in the UAE alone, we’ve supplied three GMH structures of about 10,000 square feet and we have another 18 structures nearing completion, totaling 25,000 square feet of nature-inspired living spaces. Globally, Green Magic Home structures have been constructed all across North America, Latin America, Europe and Asia. These are private homes, vacation resorts and commercial spaces. Even a school has been built in the Netherlands using our technology and a themed floating eco-resort in Mexico’s Mayan jungle.

Are your products customised in keeping in mind harsh Dubai summers?

Yes, they are. Merlin Eco Green Technologies is not only the official licensee and certified builder for Green Magic Homes in the Middle East and Asia-Pacific but also the technology partner for GMH in this region. We built our first structures three years ago, and since then have developed various methods and technologies to conform with local regulations as well as to ensure that GMH structures withstand the local climatic conditions.

What should developers do to incorporate green elements in a building?

As developers, it is very important to make the case for greener options with clients, be it alternative construction materials such as Styrocrete, Aircrete, Ashcrete, and even sustainable construction methods such as Earth-Sheltered Construction. We also need to start thinking big, but building more efficiently. Consciously designed homes that utilise space wisely are more eco-friendly and less expensive to run. Another important aspect is insulation. Good insulation is a simple way to decrease the overall environmental footprint of a structure, given that heating and cooling account for over 50 per cent of a home’s energy requirement. We’ve observed a 75 per cent reduction in cooling requirement in our GMH structures as a result of the natural insulation of soil.

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This not only improves the overall customer experience but also elevates the perceived value of her offerings. In addition, incorporating magic into her business has allowed Kelly to create a strong sense of identity and authenticity. By showcasing her own magical talents, she is able to establish a personal connection with her customers and build trust. This personal touch sets her apart from other businesses that simply rely on traditional marketing techniques and impersonal interactions. While incorporating magic into her business has undoubtedly brought numerous benefits, it also comes with its fair share of challenges. Kelly has had to invest a significant amount of time and resources into learning and perfecting various magic tricks. This has required a great deal of dedication and commitment but has ultimately paid off in terms of the impact it has had on her business. Overall, Kelly's decision to incorporate magic into her business has been a game-changer. It has helped her to stand out in a crowded marketplace, create a unique customer experience, and build a strong brand identity. By embracing magic, Kelly has not only differentiated herself from her competitors but has also added an element of fun and excitement to her business..

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