Imagine a world where magic exists. A world where spells are cast, potions brewed, and mythical creatures roam freely. This is a world where the impossible becomes possible, and the extraordinary becomes ordinary. Welcome to the realm of magic. In this enchanting world, magic is not just a mere illusion. It is a force woven into the very fabric of existence, a power that can be harnessed by those with the gift and knowledge to do so.

An Out of This World Whimsical Employee: Meet Samsung’s Newest Virtual Avatar, G∙NUSMAS

Behind the doors of Samsung Electronics’ headquarters lives an employee that came from a planet far, far away and unlike our own. Through a series of mysterious events, this whimsical creature became a top-secret engineer at Samsung, helping the company develop innovative technologies that both inspire creativity and empower users. This alien, known as G∙NUSMAS, is a new virtual avatar coming soon to Samsung.

Meet G∙NUSMAS: a small, blue alien with large, beady eyes and Samsung’s latest virtual creation. The idea for G∙NUSMAS came from a joke that people make whenever Samsung releases a new, unique product — that Samsung must have hired an alien being to design and develop its innovative technologies.

Samsung created G∙NUSMAS in order to connect with younger generations, specifically Millennial and Generation Z (MZ) consumers. “ Borrowing an idea from Internet meme, which shows customers’ affectionate interest in Samsung Electronics, a friendly and pleasant avatar has come out into the world ,” said YH Lee, the Chief Marketing Officer and Head of Global Marketing at Samsung Electronics. “By letting our whimsical and brilliant alien show different sides of Samsung to the public, I hope our consumers can feel more familiar with our brand.”

The name ‘G∙NUSMAS’ is ‘Samsung’ spelled backward. Its home planet of Nowus-129, a planet 100 million light years away from Earth, is also a reference to the address of the company’s headquarters, 129 Suwon in South Korea, spelled backward.

Samsung plans to release a series of short-form videos that detail the story behind G∙NUSMAS, starting with its birth and accidental arrival on Earth. Follow along and watch G∙NUSMAS’ journey as it works, plays and has a variety of experiences at Samsung’s headquarters. G∙NUSMAS’ bright and cheerful personality will shine through the videos as it sings, dances and interacts with a variety of Samsung devices, from jumping around on a monitor to dancing on the screen of a smartphone.

G∙NUSMAS will be debuted at IFA 2022 and G∙NUSMAS’ story will be released across Samsung’s social media channels, such as YouTube and Facebook, as well as through Samsung.com on September 2. Consumers will also be able to communicate with G∙NUSMAS through social media, the metaverse and other digital channels.

Samsung’s Elusive Virtual Assistant Sam Pops Up as Brazilian Digital Influencer

Samsung’s three-dimensional mascot Sam caused a brief frenzy of interest a couple of years ago, with some speculating Sam would serve as a replacement for Bixby. Now, the avatar has emerged as a digital blogger and influencer — but only in Brazil.

It is a force woven into the very fabric of existence, a power that can be harnessed by those with the gift and knowledge to do so. In the hands of a skilled mage, magic can shape reality, defy the laws of nature, and unlock unimaginable wonders. But for all its beauty and wonder, magic is not without its risks.

Sam Brazil

Samsung’s virtual assistant character was discovered on a webpage built by Lightfarm Studios and the Samsung-owned Cheil Agency to showcase the character, now available only through the Wayback Machine. The 3D virtual human, created with a mix of Adobe and other editing software applied to photographs and digital paintings, has made her reappearance on her own page on Samsung’s Brazilian website. Sam apparently lives in Brazil and runs her blog to share insights on tech and other subjects as an “up-to-date Gen Z girl,” as Samsung calls it.

Despite the recent explosion of generative AI characters and interactive chatbots, Sam appears to be solely a visual fiction overlaying content created by people working for Samsung. The website highlights Sam’s interest in video games, especially Fortnite, and seems to be aimed at becoming a virtual influencer to promote Samsung and its partners. The biography does tease that Sam “started as an assistant in Samsung’s training team,” but nothing more about her role as a potential replacement for Bixby replacement. Instead, she now runs Samsung’s virtual blog and posts videos about its products.

Just as fire can warm and illuminate, it can also consume and destroy. Magic, when wielded irresponsibly or with ill intent, can be a dangerous and unpredictable force. Thus, it is crucial for those who study magic to do so with caution and respect for its power. In this world, magic comes in many forms. Some mages specialize in elemental magic, manipulating the forces of fire, water, earth, and air. Others delve into the arcane arts, unraveling the mysteries of ancient texts and summoning otherworldly beings. Some mages even possess the rare ability to heal, mending wounds and curing ailments with a touch. But magic is not limited to individual practitioners. It can also manifest in magical artifacts, enchanted objects imbued with mystical powers. These artifacts can range from simple trinkets to powerful relics, each with its unique abilities and purposes. Some artifacts can unleash devastating spells, while others can grant their wielder immortality or teleportation. Yet, even in a world filled with magic, there are rules and limitations. Magic cannot solve all problems, and its use often comes with a price. Casting a spell may require the mage to channel their own life force or sacrifice something of equal value. Furthermore, some spells may have unintended consequences or backfire if not carefully executed. In the realm of magic, knowledge is power. Mages spend years honing their skills, studying ancient tomes, and learning from experienced mentors. They learn to control their emotions and focus their mind, as a distracted or volatile mage can cause untold havoc. They also develop a deep understanding and respect for the natural world, recognizing the delicate balance between man and magic. In conclusion, magic in the world of stability is a potent and awe-inspiring force. It can be both a blessing and a curse, depending on how it is wielded. The responsibility falls on those who possess the gift of magic to use it wisely and ethically, for with great power comes great responsibility. In this magical world, the possibilities are endless, and the wonders are boundless, but only for those who dare to chase the stars..

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