The Magic Market of the 5th Muster was a vibrant and enchanting event that captivated both wizardry and ordinary folk alike. Held annually in a hidden corner of the mystical realm, this market was a haven for spellbinders and sorcerers seeking to showcase their magical prowess and offer their unique wares to a curious clientele. The market stretched as far as the eye could see, with colorful stalls lining the cobblestone streets. The air was thick with the aroma of potions brewing and the sound of incantations being whispered into the wind. It was as if the market itself was alive, pulsating with energy and the promise of the extraordinary. Visitors were greeted by a kaleidoscope of sights, with potions bubbling in cauldrons, spellbooks stacked high, and enchanted artifacts twinkling in the sunlight.
About HIT Entertainment
HIT Entertainment is one of the world’s leading pre-school entertainment companies, specialising in building powerful brands based on engaging stories. HIT Entertainment’s world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam™, Bob the Builder, Barney™, Angelina Ballerina™, Pingu™ and Rainbow Magic™.
This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. We know it is a rare opportunity that brings with it great responsibility, but we re excited about the advances in technology that will help us bring these characters forward.
Visitors were greeted by a kaleidoscope of sights, with potions bubbling in cauldrons, spellbooks stacked high, and enchanted artifacts twinkling in the sunlight. Every stall was a treasure trove of mystical wonders, inviting patrons to step into a world where reality blended seamlessly with the supernatural. One could find everything from love charms that promised eternal devotion to flying broomsticks that defied gravity's grasp.
Mattel Inc Together With 9 Story Announce New Partnership To Relaunch Iconic Pre-School Brands ‘Barney & Friends’ And ‘Angelina Ballerina’
MATTEL INC, and their preschool entertainment arm and subsidiary, HIT Entertainment, have together with 9 Story Media Group, a leading international kids and family content producer, today announced a new long-term partnership to relaunch iconic pre-school brands ‘Barney & Friends’ and ‘Angelina Ballerina’.
The partnership will leverage the combined expertise of both organizations to breathe new life into the programmes. Mattel, Inc. will bring its global brand management, product activation and strong integrated franchise management capabilities. Development of the IP will begin immediately, with a 2017 target launch date for new (52×11) series for each property.
Kate Schlomann, HIT Entertainment’s VP Global Brand Marketing, said: “We are delighted to announce this new brand building partnership with 9 Story in a deal which sees two of the world’s finest producers of preschool entertainment joining forces to bring an exciting line up of new programming to a global audience across multiple platforms.
“The refresh and relaunch of Barney and Angelina Ballerina represents an exciting start to our partnership with 9 Story. Both brands continue to enjoy large fan bases around the world among both pre-schoolers and their parents, who often grew up with the characters themselves.”
Christopher Keenan, HiT Entertainment’s VP Global Content & Executive Producer, added: “In conjunction with 9 Story, we will leverage our joint production expertise to create best in brand children’s programming to lead content creation. This is a significant step forward in the evolution of our brands”
Vince Commisso, President & CEO of 9 Story said: “We are thrilled to enter into a partnership with Mattel, Inc to relaunch these iconic children’s shows. Barney and Angelina Ballerina are two of the biggest preschool characters in history, and content is what made them so enduring. The whole generation of parents who grew up loving Barney and Angelina will be our partners in sharing them with their children. We know it is a rare opportunity that brings with it great responsibility, but we’re excited about the advances in technology that will help us bring these characters forward.”
Barney originally aired from 1992-2009, with 248 episodes (124 hours) created to-date, plus 25 hours of “specials.” Barney was one of just a few live action properties targeting pre-schoolers in the market, with content aimed at an equal split of boys and girls aged 18months to three years. The show celebrates the life skills of sharing, community and friendship via music and cognitive learning.
Angelina Ballerina originally aired from 2001-2006 and ran for two seasons with 39 episodes and three specials. The episodes were based on a series of children’s books created by author Katharine Holabird and illustrator Helen Craig, the first of which was published in 1983.
FOR ALL PRESS ENQUIRIES PLEASE CONTACT:
Samantha Webb
Email: [email protected]
Direct: +44 (0)207 554 3641
Louise Bailey
Email: [email protected]
Mobile: +44 (0)7720 498404
NOTES TO EDITORS
About HIT Entertainment
HIT Entertainment is one of the world’s leading pre-school entertainment companies, specialising in building powerful brands based on engaging stories. HIT Entertainment’s world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam™, Bob the Builder, Barney™, Angelina Ballerina™, Pingu™ and Rainbow Magic™.
HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, and live events and attractions. HIT Entertainment, a subsidiary of Mattel, Inc., has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit www.hitentertainment.com
About Fisher-Price
In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 80 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People™, Power Wheels™, and Imaginext™, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Dora and Friends: Into the City!, and Jake and the Never Land Pirates. For more information, visit www.fisher-price.com or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie™, the most popular fashion doll ever produced, Hot Wheels™, Monster High™, American Girl™, Thomas & Friends™ and Fisher-Price™ brands, including Little People™ and Power
Wheels™, MEGA™ Brands, including MEGA BLOKS™ and RoseArt™, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the “World’s Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150.
Kate Schlomann, HIT Entertainment’s VP Global Brand Marketing, said: “We are delighted to announce this new brand building partnership with 9 Story in a deal which sees two of the world’s finest producers of preschool entertainment joining forces to bring an exciting line up of new programming to a global audience across multiple platforms.
The market truly had something to enchant even the most skeptical of souls. The vendors, dressed in robes adorned with stars and moons, eagerly shared the stories behind their creations, their eyes sparkling with the knowledge of ancient wisdom and secrets of the arcane. Of course, no magical market would be complete without a touch of entertainment. Acrobatic wizards soared through the sky, performing daring stunts and casting dazzling spells. Illusionists bewildered the crowds with their ability to make the impossible seem real, leaving onlookers questioning their own eyes. But perhaps the true magic of the market lied in the connections made and the shared experiences between patrons and vendors. Strangers would strike up conversations about the properties of a particular charm, or compare notes on the best method for brewing a potion. It was a place where friendships were forged over a shared love for all things magical. As the sun set and the moon ascended to its throne in the night sky, the market took on a mystical glow. Sparkling lights dangled from stalls and lanterns flickered, casting an ethereal glow over the festivities. It was a reminder of the enchantment that encompassed every corner of the market, leaving all who attended with a sense of wonder and a craving for more. In conclusion, the Magic Market of the 5th Muster was a testament to the enduring allure of magic. It provided a space for both enchanters and enthusiasts to come together and revel in the mystical. From the vibrant stalls to the captivating performances, this market transported visitors to a world where anything was possible. It was an experience that left an indelible mark on the hearts of all who attended, a reminder that magic truly is all around us, if only we take the time to look..
Reviews for "Immersed in Magic: Highlights from the 5th Muster's Enchanting Market"
1. Name: Jenny
Rating: ★★☆☆☆
Review: I was really excited to watch "Magic market of the 5th muster" as a fan of the group, but I was quite disappointed. The concept seemed interesting, but it felt poorly executed. The transitions between performances and skits weren't smooth, and it made the whole experience feel disjointed. Additionally, the sound mixing was off, with the music overpowering the vocals at times. It's a shame because the members put in a lot of effort, but the overall production quality just didn't meet my expectations.
2. Name: Mark
Rating: ★★☆☆☆
Review: As someone who's been a fan of BTS for years, I had high hopes for "Magic market of the 5th muster," but it fell flat for me. The setlist seemed a bit uninspired, and some of the performances lacked the energy and enthusiasm that I'm used to seeing from the group. The skits felt forced and didn't add much to the overall experience. It just didn't feel like BTS at their best. I appreciate their attempt at a unique concept, but it didn't resonate with me as much as their previous concerts and events.
3. Name: Sarah
Rating: ★☆☆☆☆
Review: I was extremely disappointed with "Magic market of the 5th muster." The whole show felt like a cash grab with little substance. The performances lacked the passion and stage presence that BTS is known for, and it felt like they were just going through the motions. The supposed magic theme was barely present and felt like an afterthought. I expected more from BTS, and this concert left me feeling underwhelmed and unsatisfied. I wouldn't recommend it to fellow fans.