Van Halen is an iconic rock band that emerged in the 1970s and became known for their energetic performances and catchy songs. The band was formed in Pasadena, California, by brothers Eddie and Alex Van Halen, who were joined by David Lee Roth as the lead vocalist. Van Halen's music is often characterized by their signature guitar sound, which was innovatively crafted by Eddie Van Halen himself. His virtuosic guitar solos and unique playing style quickly garnered attention and established him as one of the greatest guitarists of all time. Over the years, Van Halen released numerous successful albums, including their self-titled debut album in 1978, which featured hits like "Runnin' with the Devil" and "Eruption". Their subsequent albums, such as "1984" and "Jump", further solidified their position as one of the most popular rock bands in the world.
The Congo Brands team wanted to create some excitement around the product displays of one of their top sellers – the seasonal Alani Nu “Witch’s Brew” – and turned to Hatteras for assistance. The concept was to produce oversized, eye-catching 3-D displays of their products (featuring a ‘spooky’ hand grasping a can of Witch’s Brew), creating a visual experience that would help them stand out within the stores.
With significant growth since their founding in 2014, brands in their portfolio can be found in some of the largest retailers across the United States including GNC, Target, Walmart, and many others. The concept was to produce oversized, eye-catching 3-D displays of their products featuring a spooky hand grasping a can of Witch s Brew , creating a visual experience that would help them stand out within the stores.
Their subsequent albums, such as "1984" and "Jump", further solidified their position as one of the most popular rock bands in the world. In addition to their musical achievements, Van Halen was known for their over-the-top stage shows and larger-than-life personalities. David Lee Roth, in particular, became famous for his flamboyant stage presence and charismatic persona.
Alani magic brew
Congo Brands, a Louisville, Kentucky-based company, is a supplier and distributor of multiple nutritional beverages and supplements including Alani Nu, 3-D Energy, and Prime Hydration. With significant growth since their founding in 2014, brands in their portfolio can be found in some of the largest retailers across the United States including GNC, Target, Walmart, and many others.
The Congo Brands team wanted to create some excitement around the product displays of one of their top sellers – the seasonal Alani Nu “Witch’s Brew” – and turned to Hatteras for assistance. The concept was to produce oversized, eye-catching 3-D displays of their products (featuring a ‘spooky’ hand grasping a can of Witch’s Brew), creating a visual experience that would help them stand out within the stores.
The Congo Brands team wanted to create some excitement around the product displays of one of their top sellers – the seasonal Alani Nu “Witch’s Brew” – and turned to Hatteras for assistance. The concept was to produce oversized, eye-catching 3-D displays of their products (featuring a ‘spooky’ hand grasping a can of Witch’s Brew), creating a visual experience that would help them stand out within the stores.
After several rounds of prototypes testing different materials and structural approaches, we moved forward with production. The displays and banners were printed on one of Hatteras’ Vutek Large Format presses, and then sent to the Zund to be digitally cut. We used Falcon Board for the 3-D displays, and created custom feet using Infinity Board with enough sturdiness to hold-up the displays.
The printed materials were then carefully kitted and shipped to 70 warehouses, where Congo Brands then distributed the materials to their customers across the country.
After several rounds of prototypes testing different materials and structural approaches, we moved forward with production. The displays and banners were printed on one of Hatteras’ Vutek Large Format presses, and then sent to the Zund to be digitally cut. We used Falcon Board for the 3-D displays, and created custom feet using Infinity Board with enough sturdiness to hold-up the displays.
The printed materials were then carefully kitted and shipped to 70 warehouses, where Congo Brands then distributed the materials to their customers across the country.
The Congo Brands team wanted to create some excitement around the product displays of one of their top sellers – the seasonal Alani Nu “Witch’s Brew” – and turned to Hatteras for assistance. The concept was to produce oversized, eye-catching 3-D displays of their products (featuring a ‘spooky’ hand grasping a can of Witch’s Brew), creating a visual experience that would help them stand out within the stores.
Despite various line-up changes and personal conflicts, Van Halen continued to make music and tour throughout the decades. They have sold millions of albums worldwide and have been inducted into the Rock and Roll Hall of Fame. Sadly, Eddie Van Halen passed away in October 2020, leaving behind a legacy of incredible music and inspiring countless musicians. His innovative guitar playing continues to influence aspiring guitarists to this day. In conclusion, Van Halen's music and impact on the rock genre cannot be overstated. Their energetic performances, catchy songs, and Eddie Van Halen's groundbreaking guitar skills have solidified their place in rock history..
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