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The Magic Wok Eater is a captivating phenomenon that has intrigued people for centuries. This mythical creature is said to possess an insatiable appetite for woks, a versatile cooking pan used in many Asian cuisines. According to legends, the Magic Wok Eater has the ability to consume any wok that comes its way without leaving a trace. The origins of this peculiar creature remain shrouded in mystery. Some believe it to be a result of ancient sorcery, while others speculate that it is a product of folklore passed down through generations. Regardless of its origins, the Magic Wok Eater has become a subject of curiosity and fascination.

Regardless of its origins, the Magic Wok Eater has become a subject of curiosity and fascination. The Magic Wok Eater is said to roam the lands, searching for woks to consume. It is said to be invisible to the human eye, making it even more elusive.

Magic Spoon expands retail launch to 6,800 stores

Magic Spoon has achieved something largely improbable. The company went into cereal at a time when sales of the traditional breakfast staple were falling. They appealed to adults and parents alike with healthier versions of sweet childhood cereals. They succeeded in getting consumers to pay premium prices for their cereal, which is around $9 a box. And they built an online consumer base of more than 1 million customers before getting to retail stores, according to the company.

With this launch, the company is getting closer to its vision of making Magic Spoon readily available. The stores where it will be stocked represent some of the nation’s biggest grocery chains.

Each store will carry the brand’s best selling core flavors, including Fruity, Frosted, Cinnamon and Cocoa. Some retailers may also carry specialty flavors.

In the last four years, the cereal brand has raised more than $100 million. It closed its $85 million Series B round in June, drawing funds from firms including HighPost Capital and celebrities including musicians Shakira and Nas , comedian Amy Schumer , and athletes Russell Westbrook and Odell Beckham Jr.

Gabi Lewis and Greg Sewitz founded Magic Spoon to disrupt what they described as a “stale yet massive category.”

“When you look at the products that they are all putting out, pretty much everything in that cereal aisle today is high sugar, high carbs and full of junk, which is counter to every consumer trend we’re seeing,” Lewis told Nosh in 2018.

Magic Spoon’s cereals are high in protein — with 12 to 14 grams per serving, sugar-free — using a blend of allulose and monk fruit as sweeteners, and both gluten and grain free — using ingredients including milk protein and tapioca starch to create the pieces.

The ingredient and nutritional differentiators have been key to Magic Spoon’s success from the beginning, the company said. Its start in the DTC channel also provided it with vital insights into its consumer base, which Magic Spoon said allowed it to hone in on feedback. In a statement, the company said that the wider retail launch will also bring new insights into consumer purchasing and the desire for better-for-you products.

Recommended Reading

• Magic Spoon raises $85M as better-for-you cereal launches at retail By Samantha Oller • June 14, 2022
• Magic Spoon gets $5.5M in seed funds to reinvent the cereal category By Megan Poinski • Sept. 12, 2019
• Co-founders of cricket protein bar company Exo branch out into cereal By Cathy Siegner • April 11, 2019

Magic Spoon’s cereals are high in protein — with 12 to 14 grams per serving, sugar-free — using a blend of allulose and monk fruit as sweeteners, and both gluten and grain free — using ingredients including milk protein and tapioca starch to create the pieces.

The creature is believed to target woks that hold a significant amount of history or sentimental value. It is thought that by consuming these woks, the Magic Wok Eater gains their essence and absorbs the emotions and memories associated with them. Although the idea of a creature devouring woks may seem absurd, there have been numerous accounts of missing woks and unexplained phenomena reported throughout history. Stories have been passed down from generation to generation, recounting encounters with the Magic Wok Eater. These tales often depict individuals waking up to find their cherished wok missing, without any explanation as to its whereabouts. Despite the intrigue surrounding the Magic Wok Eater, no concrete evidence of its existence has ever been found. Skeptics argue that these stories are merely concoctions of vivid imaginations or attempts to explain the unexplainable. Nevertheless, the legend of the Magic Wok Eater continues to capture the imagination of many, captivating them with its mysterious nature. In conclusion, the Magic Wok Eater is a mythical creature renowned for its insatiable appetite for woks. Although the idea of a creature consuming cooking pans may seem far-fetched, the legend has persisted throughout history, captivating countless individuals. Whether it is a product of ancient sorcery or folklore, the Magic Wok Eater remains an enigma that continues to fascinate those who encounter its tales..

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