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Magic 101.9 - WLMG - FM 101.9 - New Orleans, LA

Very little Mardi Gras Music, hardly any New Orleans Christmas music, losing it's identity.

Feb. 17, 2023, 7:37 p.m. GMT

Love the constant flow of Holiday music. Great blend of classics, contemporary and local bands songs

Nov. 29, 2017, 4:50 p.m. GMT

I love this station and I have no problem listening to the top 100 over and over. I appreciate that you play a lot of older music as well.

Aug. 21, 2014, 11:41 p.m. GMT

PLEASE CHANGE THE SONGS--I'M TIRED OF HEARING THE SAME SONGS--OVER AND OVER--

July 22, 2014, 9:35 p.m. GMT

I'm a transplanted New Orleanian currently living in Indianapolis. The stations here are okay but having listened to Magic 101.9 for a long time spoils you for any other radio stations. Keep up the good music!

Jan. 24, 2014, 7:15 p.m. GMT

GOOD STUFF . Thanks much from Halifax Canada

Feb. 20, 2013, 1:11 p.m. GMT

i really missed Magic 101.9 WLMG.. used to listen this when i was in Louisiana 10 years ago.now that i have an internet connection i really tried to find this radio station..and just awhile ago i found you. i'm so happy!

Feb. 6, 2013, 2:35 p.m. GMT

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June 24, 2012, 7:02 p.m. GMT

Please play my favorite soft-group OK-DREAMBAND. Nice sound. CD "Clarinet-Dreams" is available for download (iTunes, amazon. ). My favorite track is "Dreambay-Serenade".

March 8, 2012, 10:56 p.m. GMT

All Christmas, all the time: Some radio stations switching earlier

Christmas music is good business. It's quietly beloved, and radio stations that switch to an all-Christmas music format do so well that listeners in many markets can carve the Thanksgiving turkey to "White Christmas," and in some markets, give candy to trick-or-treaters with "Silver Bells" in the background.

New Orleans' Magic 101.9 FM has streamed "The Magic of Christmas" since after Halloween, and somewhere between noon Thanksgiving and Friday morning, it will join more than 500 stations in America that play only Christmas music during the holidays. Changing Magic 101.9's format from Adult Contemporary to all Christmas would seem to be the sort of thing that stems from lots of planning, but according to program director Steve Suter, a lot of feel goes into when it starts.

"It depends a lot on the weather," Suter said. "It's not been a set time for a number of years."

Other stations' switch dates are similarly carved in sand. 106.9 Play in Louisville, Ky. made a name for itself by switching on or before Halloween in recent years, but this year it waited until Nov. 9, the day after Election Day. "We knew that a lot of people would be caught up in the election in one way or another," said operations manager Shane Collins. "We knew that as controversial and heated as this year's election was, people would be ready for relief the day after."

Easy 93.1 in Atlantic City is often among the first in country to switch, but it went later than usual as well and waited until after Halloween.

Gary Fisher owns Easy 93.1, and "until this year, for about seven years in a row, we were the first station in a row to go all Christmas," he said. "We used to go all Christmas as early as the middle of October." Hard times in Atlantic City and the decline in the gaming industry meant that there was less revenue in recent years associated with being first in the country. Because of that, Easy 93.1 listened to listeners who thought Christmas music before Halloween was too much and waited until November. Now he thinks he left money on the table.

"For the two weeks that we were not Christmas -- from Oct. 17 to Halloween -- we got several hundred people on our Facebook page and several dozen people calling the station asking, 'Where is the Christmas music? You always start on the 17th.'"

All-Christmas radio seems like a time-honored tradition, but the first documented station to go all Christmas is Phoenix, Arizona's 99.9 KEZ, which first did so in 1990. Magic 101.9 joined many stations around the country when it first made the change during the 2001 Christmas season after 9/11.

"Before then, first week of Christmas you'd play maybe one song an hour," Suter said. "Second week of December, you'd play two. As you'd get closer to Christmas, you'd play more and more. It would only be Christmas Eve and Christmas Day that were all Christmas."

The format is so popular with advertisers that the holiday season accounts for roughly a third of Easy 93.1's ad revenue for the year. Magic 101.9's ad time during the season is in such demand that it sells out by the end of July.

The format is lucrative because for every person who loudly bah-humbugs Christmas music, there are at least two or three people who quietly can't wait for for Christmas music. "Some stations will increase their audience by more than 50 percent," 106.9 Play's Collins said. "It's a dramatic jump for the stations that go all-Christmas."

Some stations have other reasons to change. Cincinnati's Christian music station Star 93.3 was the 20th station to change when it did so on Nov. 1 this year, and it switched to reach new listeners. "Some people that don't listen to Christian music don't know Christian songs and Christian artists, but when we put on classic Christmas songs, they know those and listen to us," he said.

Star 93.3 gets complaints for the change not only from those who think it's too soon, and from those who object to secular music becoming part of the station's programming. Even some advertisers who want to be on Christian radio station pull out for the holidays but according to Evans, the focus on familiar songs furthers the station's evangelical purpose.

"Our message in between the songs is about God and Jesus and the reason for the season," he said.

Star 93.3's focus on the favorites is common among stations that switch to an all-Christmas format. Most work from a pool of 250 to 350 songs, and while one complaint of those put off by Christmas music is that the canon of best-loved songs is a small one, Gary Fisher of Easy 93.1 tried to broaden it one year and learned a valuable lesson. "We thought Mariah Carey has done more Christmas songs than the three we're playing, and the Mormon Tabernacle Choir has other Christmas songs. But it was very clear early on that we needed to go back to the familiarity of the basic Christmas catalogue."

Magic 101 9 radio station

Who's The Bobo Head? When holiday shopping, @jennyvonair spreads it out and buys gifts ahead of time. @mccabeonair does his holiday sho.

It's Taylormania here at The Mix! Not only are we qualifying you Tuesdays and Thursdays to see #TheErasTour in Paris, but @treetimechri.

Save the date! Join us at Cody’s Public House in Lakeview for Paws & Pints on December 9th, 12-3 PM, presented by @leinenkugels! 🍻.

Have you seen the Swiftiest house in all the land. The Scott Family in Naperville went all out with a @taylorswift Eras Tour Theme th.

Jenny V On Air bet McCabeOnAir an expensive steak dinner that he wouldn't complete the Chicago Triathlon back in August. Even though Je.

There's no better way to celebrate than with our Morning Mix Friendsgiving! We hope you have a happy Thanksgiving with family and fri.

Who's The Bobo Head? 🤡 @jennyvonair will put a #Thanksgiving side dish on her plate, even if she doesn't think she'll like it, so sh.

Fresh, fast, and friendly 💇‍♂️✨ From trendy haircuts to quick service with a smile, Great Clips is McCabeOnAir's go-to for t.

Whether your pour is big or small, we hope you enjoy your holiday! Happy Thanksgiving from the ladies of The Mix. Cheers and enjoy resp.

From #friendsgiving to Thanksgiving, happy holidays from The Morning Mix! And a special thank you to our friends at @portilloshotdogs!

Singer songwriter @jakemiller caught up with @mccabeonair and @jennyvonair from #TheAfternoonMix, after the Hollywood premiere of his n.

Happy #Thanksgiving week from your favorite "Bobo Heads." 🦃 We are so thankful for you spending your afternoons with us 2-7 each day.

Would you trust your co-worker with this #challenge? Even though they may disagree during "Who's The Bobo Head?" debates, @mccabeonair.

Ready for a new #thanksgiving theme song. Neither are we. Enjoy @chrispetlak’s latest Thursday 3Style on Thanksgiving! #TheMorning.

Who's The Bobo Head? @mccabeonair ate leftover fries off a woman's plate at a work dinner, because he didn't want them to go to waste.

Team building exercises at work can be fun 🤣 This one is guaranteed to make you laugh and potentially drop someone. You know what th.

@mccabeonair and @jennyvonair saw #TaylorSwift and Brittany Mahomes' gameday handshake, so they decided to make their own for #TheAfter.

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