Magic has always had a mysterious and captivating allure. From ancient times to modern day, the concept of magic has fascinated and intrigued people worldwide. It has been a source of entertainment, wonder, and even fear. The idea that something seemingly impossible can happen, that the laws of nature can be bent or broken, is both thrilling and enchanting. Magic can take many forms, from stage performances by magicians to elaborate rituals practiced by shamans, and even fictional stories of wizards and witches. Regardless of the form, the main idea of magic remains the same - the ability to manipulate and control the supernatural forces that govern the world.
Orlando Magic
Founded in 1989, the Orlando Magic is one of the youngest teams in the NBA. And by their sixth year in the league, in 1995, the Magic became the second-youngest team ever to make it to the NBA Finals.
The team has gone on to rack up plenty of other accolades—including six division championships, playoff appearances in more than half of their seasons in the league, and a second trip to the NBA Finals in 2009. Also, five Magic players, including Shaquille O’Neal, have been inducted into the Basketball Hall of Fame.
But the Magic organization is committed to more than winning basketball games. Their mission: “To be world champions on and off the court, delivering legendary moments every step of the way” That’s why the team donates millions to community groups each year. It’s why the organization works so hard to create an amazing professional experience for employees. And it’s why the Magic always aims to create an outstanding experience for its fans.
It was this commitment to legendary customer service that led the Magic to retire their old telephony system.
INDUSTRY ProfessionalSports Orlando, FL YEAR FOUNDED EMPLOYEES
A phone system having one losing season after another
Jeff Lutes, the Magic’s Senior Vice President of Technology, recalls the sales team’s growing frustration with their on-premise phone infrastructure.
“The phone system made it very difficult for our agents to be mobile,” Jeff says. “They were limited to forwarding their office numbers to their own mobile phones, but they wouldn’t know if those calls were work or personal. And if they wanted to make a business call originating from the company phone system, that process was so cumbersome that no one ever did it.”
The staff also desired to more fully integrate their phone system into their CRM—or, as Jeff explains—to easily integrate the systems. “With our on-premise phone system, anytime we wanted to make even a simple system change, we had to call a third party, submit a request, and wait.”
These limitations were increasingly undermining the Magic’s ability to create the outstanding experience the team wanted to provide for clients, fans, and other callers.
Here’s how Jeff sums up the challenge: “We basically had four sales rooms and or support centers established: ticket sales, our Fan Experience Center, the Solar Bears hockey team, and an internal number for IT issues. But other than being able to set up some basic call queues, we really didn’t have much of a contact center solution.”
But the Magic weren’t just playing defense
Even aside from these troubles with their legacy phone system, the Magic had another reason to search for a more modern solution. “In the last couple of years, we initiated a new strategic goal to move as much of our IT operations as possible to the cloud,” Jeff says. “Finding the right cloud communications platform was already on our roadmap. Then COVID hit, and that really accelerated our timetable.”
Jeff’s technology team researched the major cloud communications solutions, vetted each of them, and consulted with other NBA and pro sports teams.
We were extremely impressed with RingCentral’s breadth of features, the ease of use, and the ease of implementation.
Jeff Lutes
SVP of Technology, Orlando MagicAs Jeff points out, both of the NBA teams they spoke with were very pleased with their experiences using RingCentral—particularly with how well the solution was helping their organizations stay accessible to fans and each other during the COVID lockdowns.
“Our counterparts at the Detroit Pistons and Golden State Warriors were so helpful,” Jeff says. “Both strongly recommended RingCentral, and both had their own stories about how much the solution was helping their organizations continue to function at high levels even though everyone was quarantined at home.
He adds: “RingCentral had already impressed us for a number of reasons, but those recommendations made the decision obvious.”
Because we integrated RingCentral with our CRM, Microsoft Dynamics, our agents now see a screen showing a caller’s profile before they answer. They can even originate a call from the CRM and have it automatically added as a record. That’s such a time-saver, and the agents appreciate it.
Behind the Name: the Orlando Magic
When Orlando businessman Jim Hewitt and former Philadelphia 76ers general manager Pat Williams came together in an effort to bring an NBA team to Orlando, they decided it was best to give the franchise a name - even though a team had yet to be awarded to the city.
So a contest was held with the Orlando Sentinel for fans to submit their picks for the name of the future team. A total of 4,296 entries were submitted and after a committee was selected to review the entries, four names emerged as finalists - the "Heat", the "Tropics", the "Juice" and the "Magic".
While the group pondered which one of the finalists would be selected, Williams' 7-year-old daughter, Karen, paid a visit to her father from the family's home in Philadelphia. After spending some time together checking out Orlando's attractions, Pat took Karen to the airport for her flight home.
As she waited for her flight, Karen said something that would leave a lasting an impression on the city of Orlando.
"I really like this place. This place is like Magic."
Along with the influence from Karen's comment, the committee was able to whittle away at the other finalists. They thought the "Heat" left a negative connotation to the area, that the "Tropics" referred more to South Florida than Central Florida and that the "Juice" wouldn't be received too strongly after a terrible winter freeze had devastated the citrus industry.
The committee decided to go with the Magic, saying the name referred to the magic of Orlando - a tourist hotspot with lots to offer visitors and those who called the area home.
Four months after the Magic was publicly announced as the name of Orlando's future NBA franchise, the Miami franchise selected the name "Heat", which was also submitted in their naming contest.
Orlando Magic
The Orlando Magic are a professional basketball team based in Orlando, Florida. The team was founded in 1989 as an expansion team and joined the National Basketball Association (NBA) as part of the league's expansion into the southern United States.
Regardless of the form, the main idea of magic remains the same - the ability to manipulate and control the supernatural forces that govern the world. **The main idea behind magic is the belief that there is more to this world than meets the eye, that there are unknown and untapped powers waiting to be discovered and harnessed.** Throughout history, magic has been associated with rituals and ceremonies, often involving spells, potions, and incantations.
Early years (1989-1994)
The Orlando Magic is one of the NBA's newest teams. With only 31 years of history, the Florida Magic came into the competition in the 1989 expansion alongside the Miami Heat, Minnesota Timberwolves and Charlotte Hornets. Jimmy Hewitt and Pat Williams (former general manager of the Philadelphia 76ers) were the first to put together the Magic's first roster, with players such as Reggie Theus, Scott Skiles, Terry Catledge, Sam Vincent, Otis Smith and Jerry Reynolds, who were led by Matt Guokas, the franchise's first coach. That same year, the Magic selected Nick Anderson 11th overall in the draft.
The official debut of the Magic in the NBA was on November 4, 1989 against the New Jersey Nets, where they ended up losing 106-111. Although the first victory would not be long in coming, and it would be two days later against the New York Knicks by 118-110.
The second year was somewhat more promising with the selection of Dennis Scott in the fourth position of the 1990 draft and Scott Skilles' Most Improved Player award, leading the Magic to 31 wins and 51 losses.
The following years continued to have little hope until the 1992 draft.
These rituals were believed to bridge the gap between the natural and supernatural worlds, allowing for communication with gods, spirits, and otherworldly beings. They were performed to gain favor, protection, or to influence the outcome of events. In more recent times, magic has become a form of entertainment. Magicians perform tricks and illusions that create the illusion of the impossible. **The main idea behind this type of magic is the wonder and delight it brings to the audience, the suspension of disbelief that occurs when witnessing something seemingly inexplicable.** Whether it's pulling a rabbit out of a hat, levitating objects, or making things disappear, magic shows continue to captivate and amaze audiences around the world. Magic has also played a prominent role in literature, particularly in fantasy genres. From the works of J.R.R. Tolkien to J.K. Rowling, magic is often portrayed as an integral part of these fictional worlds. **The main idea here is the power and possibilities that magic brings to these stories, the ability to shape and change the world in ways that are beyond the reach of ordinary people.** It adds an element of enchantment and wonder to these tales, creating a sense of awe and excitement for readers. In conclusion, magic has a universal appeal that transcends cultures and time. **The main idea behind magic is the belief in the unknown, the extraordinary, and the possibility of something more.** Whether it's through rituals, stage performances, or in the pages of a book, magic continues to captivate our imaginations and remind us that there is still much to be discovered and explored in this world..
Reviews for "Ancient Magical Practices: Shamanism, Alchemy, and Divination"
1. Name: Sarah
Rating: 2/5 stars
Review: I was really disappointed with "Oh oh oh its magic". The story seemed flat and unoriginal, and the characters lacked depth. The plot had potential, but it fell flat with predictable twists and a lackluster resolution. Overall, I found the book to be unengaging and forgettable.
2. Name: John
Rating: 1/5 stars
Review: "Oh oh oh its magic" was honestly one of the worst books I've ever read. The writing was cliché and filled with cheesy dialogue. The characters were completely unrelatable, and the storyline was just plain boring. I struggled to finish it, and by the end, I couldn't wait to put it down for good. I would not recommend this book to anyone.
3. Name: Emily
Rating: 2/5 stars
Review: I had high hopes for "Oh oh oh its magic" based on the intriguing synopsis, but it ultimately fell short. The pacing was incredibly slow, and I found myself becoming disinterested with each passing chapter. The author seemed overly descriptive at times, dragging the story along with unnecessary details. The plot was promising, but the execution left much to be desired. Overall, it was a disappointment.