Jknah Berger is an American author and marketing expert known for his work on word of mouth and viral marketing. In his book "Contagious: How to Build Word of Mouth in the Digital Age", Berger introduces the concept of "magic words" and their role in creating contagious ideas. According to Berger, magic words are key elements that make an idea spread like wildfire. These words have a specific structure, which he refers to as STEPPS - Social currency, Triggers, Emotion, Public, Practical value, and Stories. Social currency refers to the idea that people share information or ideas that make them look good, cool, or knowledgeable. By giving people something worth talking about, you can increase the social currency of your idea and make it more shareable.
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There is lots of tension, blood-magic mixing really, as the they press twangy, American south-western guitar sounds, against daring operatic vocals, smeared all over a killer-banger foundation. This track is more in line with the type of Lektrique we heard on BTSM s last album, in the track DEATH - except it has a cool, SoCal-skater edge and playfully dark, horror film voice clips.
By giving people something worth talking about, you can increase the social currency of your idea and make it more shareable. Triggers are the cues that remind people to talk about your idea. These can be environmental, such as seeing a certain object or place, or they can be related to specific situations or events.
Lektrique Conjures ‘Black Magic’ EP
Lektrique has some worried with his sudden move from Belgium to Los Angeles where he has been skating the streets, deck in hand, finding inspiration in one of the most iconic cities in the United States. From his wanderings, he has found not just a muse but the ingredients for his most recently conjured EP Black Magic – unsurprising for a member of the Kannibalen label and host of their Kannibalen Radio episodes.
The title track ‘Black Magic’ is a collaboration with Sam Lamar, an artist from Montreal who is totally worth a quick scope if you are into having your face melted by bass. Lamar and Lektrique have found themselves in quite a dark little corner on the track ‘Black Magic’. There is plenty of Lektrique’s rhythmic theatrics that ramp up to the a destructive break-beat drop. This track is more in line with the type of Lektrique we heard on BTSM’s last album, in the track ‘DEATH’- except it has a cool, SoCal-skater edge and playfully dark, horror film voice clips. There is lots of tension, blood-magic mixing really, as the they press twangy, American south-western guitar sounds, against daring operatic vocals, smeared all over a killer-banger foundation.
The second track, ‘Virus’, has that punky, post-apocalyptic vibes we love to feed on from Kannibalen records. There is so much happening in this sound; Lektrique seems to vibrate through each section of ‘Virus’ just like a pathogen ripples through populations. It’s frenetic meandering stays steady with the striking synths, but continuously builds, creating a magic that ebbs and flows through the snares and bass. There is so much energy in ‘Virus’ it will be sure to get you feverishly hyped and ready to dance under the full moon with what may be your rave fam, or your ritual coven, its really whatever the occasion calls for.
The title track ‘Black Magic’ is a collaboration with Sam Lamar, an artist from Montreal who is totally worth a quick scope if you are into having your face melted by bass. Lamar and Lektrique have found themselves in quite a dark little corner on the track ‘Black Magic’. There is plenty of Lektrique’s rhythmic theatrics that ramp up to the a destructive break-beat drop. This track is more in line with the type of Lektrique we heard on BTSM’s last album, in the track ‘DEATH’- except it has a cool, SoCal-skater edge and playfully dark, horror film voice clips. There is lots of tension, blood-magic mixing really, as the they press twangy, American south-western guitar sounds, against daring operatic vocals, smeared all over a killer-banger foundation.
By creating triggers, you can ensure that your idea remains top of mind and more likely to be shared. Emotion plays a significant role in driving sharing behavior. People are more likely to share ideas that evoke strong emotions, whether it's awe, anger, or excitement. By tapping into these emotions, you can make your idea more memorable and shareable. Public refers to the idea that people are more likely to imitate behavior that they can observe. By making your idea more public, such as showcasing it in a public space or involving influential individuals, you can increase its shareability and adoption. Practical value refers to the usefulness or value that people find in sharing your idea. If your idea offers some practical benefits or solves a problem, people will be more likely to share it with others. Finally, stories are the vehicles through which ideas are shared. Humans are wired to respond to narratives and storytelling, so crafting a compelling story around your idea can make it more shareable and memorable. The concept of magic words provides a framework for creating contagious ideas that spread naturally through word of mouth. By incorporating these elements into your marketing campaigns or content, you can increase the likelihood of your idea going viral and reaching a broader audience. Overall, Jknah Berger's magic words offer valuable insights into the psychology of sharing and how to create contagious ideas. By understanding and utilizing these principles, marketers and individuals can tap into the power of word of mouth to amplify their messages and make a lasting impact..
Reviews for "The Role of Jknah Berger's Magic Words in Personal Development"
1. Sarah - 2/5 - I was really disappointed by "Jknah Berger Magic Words". I had heard so many great things about it, but it just didn't live up to the hype for me. The book seemed to drag on and on, and I found myself getting bored and losing interest. The author's writing style also didn't captivate me as much as I had hoped. Overall, I wouldn't recommend this book to others.
2. Mark - 1/5 - "Jknah Berger Magic Words" was a complete waste of time for me. The plot was confusing and convoluted, and the characters felt flat and uninteresting. The book lacked proper development and resolution, leaving me feeling unsatisfied and frustrated. I couldn't connect with the story or the author's writing at all. I regret picking up this book and would advise others to steer clear.
3. Lisa - 3/5 - While "Jknah Berger Magic Words" had a unique concept, I couldn't fully enjoy it due to the poor execution. The pacing of the story was inconsistent, and I found myself struggling to stay engaged. Additionally, the character development was lacking, and it was hard for me to feel invested in their journeys. While some parts of the book were entertaining, overall, it fell short of my expectations.
4. John - 2.5/5 - "Jknah Berger Magic Words" had its moments, but I ultimately found it to be underwhelming. The writing style was too verbose and unnecessarily complicated, which made it difficult for me to fully immerse myself in the story. Additionally, the plot twists felt forced and predictable, taking away from any sense of surprise or excitement. While it wasn't a terrible book, it didn't leave a lasting impression either.