From South Africa to the World: Maye Musk's Incredible Journey to Success

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Elon Musk's mother, Maye Musk, is an accomplished woman in her own right. Born in Canada in 1948, Maye grew up in South Africa and later moved to the United States. She is a prominent model and dietician, with a career spanning several decades. Maye started her modeling career in South Africa in 1969, when she was just 21 years old. She quickly gained recognition and became a prominent figure in the industry. Throughout her career, Maye has appeared in various print advertisements and magazine covers, working with renowned brands like Revlon and Clinique.


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Maye, who was divorced from Elon and Kimbal s father before Elon was 10, has two master of science degrees, practiced as a dietician, and worked on the side as a model to pay bills as a single mother. Those budding teen tycoons included two sets of brothers Elon Musk, whom you ve likely heard of, and his brother, Kimbal, a fellow entrepreneur focused on trying to change America s food culture; and Lyndon and Peter Rive, the founders of SolarCity.

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Throughout her career, Maye has appeared in various print advertisements and magazine covers, working with renowned brands like Revlon and Clinique. In addition to her successful modeling career, Maye Musk is also a registered dietitian. She completed her studies in dietetics in 1990 and has since been working in the field.

How Elon Musk’s Mom (and Her Twin Sister) Raised the First Family of Tech

Elon, his brother, and his cousins are entrepreneurs who are changing the automotive, space-exploration, food, and green-energy industries. Elon’s mother is a model and public-health teacher. Emily Jane Fox chats with the family, and traces a path from South Africa to Silicon Valley.

October 21, 2015

From left to right, Russ Rive, Elon Musk, Kimbal Musk, and Peter Rive about 35 years go in Pretoria, South Africa Courtesy of Maye Musk.

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Here’s an idea that one of five young South African cousins threw out sometime in the 1980s: What if they could arbitrage the cost of chocolate in an Easter egg? Plain old chocolate at the time cost virtually nothing, but a nicely packaged chocolate Easter egg cost about one rand. So the young cousins melted regular chocolate, molded it into egg shapes, wrapped the chocolate eggs in foil, and went around the poshest parts of their Pretoria neighborhood. And instead of selling these chocolate eggs for the going rate, they cranked up the price to 10 rand.

When neighbors balked at the price, the boys responded as they’d rehearsed. Purchasing from them, they said, would mean the buyer was supporting young capitalists. It worked.

This is not the kind of scheme most 14- or 15-year-old relatives dream up, but these were not most 14- or 15-year-olds. This is a piece of lore essential to understanding what may be the 21st century’s First Family of entrepreneurship, a family of happy capitalists intent on cracking today’s toughest problems by building businesses. Those budding teen tycoons included two sets of brothers: Elon Musk, whom you’ve likely heard of, and his brother, Kimbal, a fellow entrepreneur focused on trying to change America’s food culture; and Lyndon and Peter Rive, the founders of SolarCity. (Their brother Russ now runs the art, technology, and design company SuperUber, in Brazil.) Each family also has a sister: Tosca Musk, a filmmaker, and Almeda Rive, a competitive dirt-bike rider.

Elon may be the most famous of the clan, thanks to his mad-scientist ways and the Beatles-esque buzz surrounding the companies he’s dreamed up—from PayPal to electric carmaker Tesla Motors to aerospace manufacturer SpaceX to what remains—for now—the mere concept of the high-speed Hyperloop. But each of the Musk-Rive cousins has achieved notable levels of success. Kimbal Musk co-founded The Kitchen, a group of eight restaurants that source directly from local farmers, and The Kitchen Community, a nonprofit that’s opened more than 250 school and community gardens that impact 140,000 kids each day. Lyndon and Peter Rive founded SolarCity, the energy-service company that has a market cap of about $4 billion, after Lyndon, Peter, and Russ sold their company, Everdream, to Dell in 2007.

America loves a familial power block—from the Emanuel brothers to the Williams sisters, the Kennedys to the Hemsworths. But there’s something even more intriguing about those Musks and Rives, given what appears to be their genetically pre-programmed ambition. How did five of them grow up to take on some of the knottiest problems on the planet, setting goals so lofty as putting civilians in space and transforming household energy use?

This being an origin story, it all has a great deal to do with their mothers: Maye and Kaye. They are—what else?—twins.

Maye, who was divorced from Elon and Kimbal’s father before Elon was 10, has two master of science degrees, practiced as a dietician, and worked on the side as a model to pay bills as a single mother.

“They grow up knowing you work hard, and the harder you work, the better you do and the luckier you get,” she recently told VF.com. “They also had to be responsible for themselves, because they had to help me.”

Lyndon Rive, whose parents were entrepreneurs in the natural-health business, recently recalled watching his mother—Kaye—work from 7 in the morning until 11 o’clock at night, every day.

“We grew up thinking that’s what people do, isn’t it? That’s what’s expected,” he says.

This bred quite a bit of independence, and quite a bit of time for the cousins to get up to something. The fact that they didn’t get allowances meant they spent that free time trying to come up with ways to make a buck. That they grew up 20 minutes away from each other made it easy to scheme together.

“We didn’t have a lot of oversight with our parents, so there was a freedom to get up to mischief. It was a different kind of mischief, though. It always had a capitalist bent,” Kimbal explains. “We were very excited, hungry kids with way too much energy on our hands. Not only were we individually inclined that way, but when you put us all together, then it’s like, What are we going to do now? Get a bunch of us in a room, and we come up with something.”

The Musk Family: From left to right, Maye, Lyndon Rive, Elon, Kimbal, and Peter Rive.

Photo-Illustration by Ben Park; By Fernando Leon (Maye), from Bloomberg (Peter and Lyndon, Kimbal), by Kevork Djansezian (Elon), all from Getty Images.

That’s why the older cousins—Lyndon is six years younger than Elon and was left on the fringes of much of their teenage business endeavors—came up with the idea to open an arcade close to their school. Elon, the ringleader, and his cousins signed a lease, got contracts in place, filled out a stack of forms at the city planning department, and nearly reached the last hurdle of getting a zoning variance before the city told them they were too young and needed an adult to sign off.

The post caught the attention of Elon Musk, who simply commented “!”. Starbuck replied, “It’s really horrible. It was about 5 years ago so the 2 involved are younger than they look here. I was reluctant to share this before because they were young and knew California wouldn’t do anything about it. It’s tragic. DM btw, I have an idea to fight this ideology.”
Elon musk mother eitch

Maye focuses on promoting healthy eating habits and has even written a book on the subject called "Feel Fantastic," which provides insight into nutrition and overall wellness. Maye Musk's accomplishments have not gone unnoticed. In 2017, she was named CoverGirl's oldest spokesmodel at the age of 69, breaking barriers and challenging societal norms. Her modeling career has continued to flourish, and she serves as an inspiration to women of all ages, proving that age is just a number. As a mother, Maye Musk has raised three successful children, including billionaire entrepreneur Elon Musk. She has been a supportive figure in her children's lives, nurturing their ambitions and encouraging them to pursue their dreams. Maye's influence can be seen in Elon's drive and determination, which has propelled him to become a prominent figure in the tech industry. In conclusion, Maye Musk is a remarkable woman who has achieved success both as a model and a dietitian. Her career achievements, along with her role as a mother, make her an inspiring figure. Maye's influence on her children, particularly Elon Musk, is evident in their accomplishments. She embodies the concept of strength, resilience, and determination, making her a role model for women around the world..

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