America has long been considered a land of opportunity, a place where dreams can come true. This notion of a magical America has been perpetuated throughout history, inspiring countless individuals to aspire for greatness and achieve the seemingly impossible. The concept of magic in America extends beyond just the realm of illusions and trickery. It encompasses the belief that anything is possible with hard work, determination, and perseverance. This idea has been deeply ingrained in the American identity, shaping the nation's history and culture. From the founding fathers who fought for independence to the pioneers who ventured westward in search of a better life, Americans have always been driven by the idea that they can create their own destiny.
“We hope to create a movement where people share their own ‘recipes for magic’,” Kaypak said. “While Coca‑Cola is universal, food is inherently local — so we are intentionally featuring a diverse range of cuisines and creators. The complexity of life pulls us away from each other and the table, so we hope to inspire people of all ages, all backgrounds, all walks-of-life, to come together around the table and celebrate the magic of shared meals and Coca‑Cola.”
While content featuring Hadid and friends will launch in select markets around the world, Chinese actor and food enthusiast Yang Yang, and Mexican chefluencer Oscar Meza, will also bring the campaign to life through TV and social media films, recipe-focused billboards and more. The complexity of life pulls us away from each other and the table, so we hope to inspire people of all ages, all backgrounds, all walks-of-life, to come together around the table and celebrate the magic of shared meals and Coca Cola.
From the founding fathers who fought for independence to the pioneers who ventured westward in search of a better life, Americans have always been driven by the idea that they can create their own destiny. This sense of empowerment has fueled innovation and progress, making America a global leader in various fields. The American Dream, a central theme in American literature and art, embodies this belief in the magical possibilities of America.
Coca‑Cola Announces ‘A Recipe for Magic’ Global Campaign Celebrating Connective Power of Meals
Three simple, essential ingredients — the moment of connection, the meal and an ice-cold Coca‑Cola — combine to create a “recipe for magic” when friends and family gather around the table. That’s the core message behind a new global Coca‑Cola campaign announced today in the United States, Canada, Latin America, Europe, Japan and other key markets.
“A Recipe for Magic” celebrates the human bond formed by family members, friends and even strangers while breaking bread – rooted in the belief that whether an everyday or a specially planned occasion, meal moments become magical when they are enjoyed together. All it takes is a mix of good company, great food and ice-cold Coca‑Cola.
Anchoring the “A Recipe For Magic” creative content is foodie and mom, Gigi Hadid. “Cooking is a love of mine. It’s an extension of my creativity,” Hadid said. “I learned, especially from my dad, that cooking is so much about intuition, self-expression, and connecting with others.”
While content featuring Hadid and friends will launch in select markets around the world, Chinese actor and food enthusiast Yang Yang, and Mexican “chefluencer” Oscar Meza, will also bring the campaign to life through TV and social media films, recipe-focused billboards and more.
More than 80% of people wish they could share a meal more often with loved ones*, with over 65% believing that sharing a meal reminds them of the importance of connecting with others.**
“It’s clear people are longing for greater connection in today’s hyper-connected world, and a universal insight is that meals have the power to do just that,” said Elif Kaypak, Global Brand Marketing Lead, The Coca‑Cola Company. “Coca‑Cola has a rich and storied connection with food and has established its role as the perfect pairing to meals cooked at home, ordered-in for takeout, or enjoyed in a restaurant. We hope this campaign will encourage our fans to get together and share more than just the food on the table through authentic moments.”
According to research, one in two global shoppers agree that Coca‑Cola helps make gatherings more enjoyable* and approximately 86% of the brand’s global shoppers agree that Coca‑Cola makes any meal better.*
Markets will support the campaign through content from approximately 750 influencers and locally relevant chefs. The goal is to create more meaningful meal moments and encourage people to get together and share more than just the food on the table.
“We hope to create a movement where people share their own ‘recipes for magic’,” Kaypak said. “While Coca‑Cola is universal, food is inherently local — so we are intentionally featuring a diverse range of cuisines and creators. The complexity of life pulls us away from each other and the table, so we hope to inspire people of all ages, all backgrounds, all walks-of-life, to come together around the table and celebrate the magic of shared meals and Coca‑Cola.”
*Source: Momentum Global Meals Study, 2021, n=1850 “Inexcusables” + See Research, “Coke x Meals x Inclusivity” Qualitative Research prepared for TCCC Human Insights, May 2022
**Source: American Heart Association, October 2022.
According to research, one in two global shoppers agree that Coca‑Cola helps make gatherings more enjoyable* and approximately 86% of the brand’s global shoppers agree that Coca‑Cola makes any meal better.*
It represents the notion that regardless of one's background or circumstances, one can achieve success and prosperity in this land of endless opportunities. The history of America is filled with stories of individuals who defied the odds and accomplished remarkable feats. From inventors like Thomas Edison and Alexander Graham Bell to entrepreneurs like Steve Jobs and Elon Musk, these visionaries have shaped the world we live in today with their revolutionary ideas and actions. However, the magic of America is not limited to the realm of business and innovation. It is also evident in the arts, where countless musicians, actors, writers, and artists have risen to prominence and achieved worldwide acclaim. From the golden age of Hollywood to the birth of jazz and the cultural impact of hip-hop, American creativity has had a profound influence on global popular culture. Despite the challenges and setbacks that America has faced throughout its history, the belief in the magic of America remains strong. It is a belief that transcends political differences, cultural divides, and economic disparities. It is a belief that fosters unity and inspires individuals to work towards a better future. In conclusion, the idea of a magical America is deeply ingrained in the nation's identity. It represents the belief that anything is possible and that individuals have the power to shape their own destiny. This belief has been a driving force behind America's success and continues to inspire generations to dream big and strive for greatness..
Reviews for "America's Natural Wonders: Where Mother Nature Works Her Magic"
1. Sarah - 2/5 - I was really disappointed with "You can do magic, America". The plot felt scattered and unorganized, leaving me confused and disconnected from the story. The characters were also very one-dimensional and lacked depth, making it hard for me to care about their journey. Additionally, the writing style was dry and lacked the captivating magic that one would expect from a book about... well, magic. Overall, I found this book to be a letdown and would not recommend it to others.
2. John - 1/5 - I couldn't finish "You can do magic, America". The story was slow-paced and dragged on without any clear direction. There were too many unnecessary details and descriptions that didn't contribute to the plot, making it hard to stay engaged. The characters were also bland and forgettable, with no real development or interesting traits. I was hoping for an exciting and magical read, but this book fell flat for me.
3. Emily - 2/5 - "You can do magic, America" had an interesting concept, but the execution was poorly done. The world-building was weak, with little explanation or exploration of the magical elements. The dialogue was often awkward and didn't flow naturally, making it hard to immerse myself in the story. The pacing was also inconsistent, with some parts dragging while others felt rushed and unresolved. Overall, I found this book to be lacking in depth and would not recommend it to those looking for a captivating magical adventure.
4. Mark - 2.5/5 - While "You can do magic, America" had its moments, it ultimately fell short for me. The plot lacked originality and felt predictable at times, making it hard to maintain my interest. The characters were also cliché and lacked complexity, making it difficult to form a connection with them. Although there were some enjoyable moments, the overall reading experience left much to be desired. I would recommend giving this book a pass and exploring other magical adventures instead.