A wicked witch hat is an iconic symbol associated with witches, particularly in fictional stories and folklore. It is often depicted as a pointed hat with a wide brim, typically in a dark color such as black or purple. The origins of this distinctive headwear can be traced back to ancient times when witches were believed to possess supernatural powers and would wear hats as a part of their attire. Throughout history, witches have been feared, often vilified as practitioners of dark magic and mischief. Their hat became a visual representation of their mysterious and powerful nature. In popular culture, the wicked witch hat is commonly seen as a symbol of evil and magical abilities.
Sticking with what's true to the brand is especially important after the brand refresh received plenty of attention from the marketing industry and consumers at-large in January. As part of the "For All Funkind" platform, M&M's candies received modernized makeovers that drew out the characters' "nuanced personalities" — a purpose-driven move that quickly became fodder for online satire and memes. M&M's took the controversy in stride.
As part of the For All Funkind platform, M M s candies received modernized makeovers that drew out the characters nuanced personalities a purpose-driven move that quickly became fodder for online satire and memes. To mark the debut, the brand will release a song and video, I m Just Gonna Be Me, that features saxophonist Grace Kelly, choreographer-dancers Devin Santiago and Colo Cag, opera singer Anthony Roth Costanzo, and the rest of the cast of M M s spokescandies.
In popular culture, the wicked witch hat is commonly seen as a symbol of evil and magical abilities. In literature and films, witches are often portrayed wearing these hats, helping to solidify its association with witchcraft. The hat itself is often depicted as having magical properties, helping the wearer to channel their powers and cast spells.
M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity
The Mars brand extended its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.
Published Sept. 28, 2022 Chris Kelly Reporter Courtesy of MarsM&M's today (Sept. 28) expanded its crew of characters with the introduction of Purple, a female, peanut M&M "spokescandy." The addition to its roster of mascots is the first in a decade and follows a controversial purpose-driven rebranding that drove impressions and brand sentiment.
"We're really excited about Purple because she's designed to represent acceptance and inclusivity," Jessica Adelman, vice president for corporate affairs and head of global communications at Mars Wrigley, told Marketing Dive. "We want her to be known for her earnest self-expression, keen self-awareness, authenticity and competence."
To mark the debut, the brand will release a song and video, "I'm Just Gonna Be Me," that features saxophonist Grace Kelly, choreographer-dancers Devin Santiago and Colo Cag, opera singer Anthony Roth Costanzo, and the rest of the cast of M&M's spokescandies. The character was launched in collaboration with agencies BBDO, Mediacom and Weber.
The song will be available on all major streaming platforms, and M&M's will donate $1 for every stream of the song (up to $500,000) to arts nonprofit Sing for Hope. The effort follows a recent collaboration with Lil Nas X that will see the brand donate $5 (up to $100,000) to the same charity for every purchase of M&M's packs inspired by the pop star. The charitable angle is part of the brand's larger purpose-driven efforts, which were at the center of the January refresh.
"Having a purpose is what gives you the conviction to stick to what's true to you. We really wanted to think about how are we making sure that we're bringing people together and we're connecting people," said Adelman. "We think a lot about acts, not only ads."
A controversial brand refresh
Sticking with what's true to the brand is especially important after the brand refresh received plenty of attention from the marketing industry and consumers at-large in January. As part of the "For All Funkind" platform, M&M's candies received modernized makeovers that drew out the characters' "nuanced personalities" — a purpose-driven move that quickly became fodder for online satire and memes. M&M's took the controversy in stride.
"We were thrilled to a large extent because it reminded us how iconic our brands are — that people care so deeply about M&M's and the characters," Adelman explained.
M&M's shared data that suggests the brand refresh served its purpose, from a marketing standpoint. In January, the announcement drove more than 10 billion earned media impressions around the world. The refresh also earned 4.56 billion impressions on Twitter with brand search impressions on Google up 160% when compared to the brand's Super Bowl launch in Q1 2021. Plus, three in four Gen Zers surveyed by Morning Consult said they were aware of M&M’s new purpose, with 48% saying they heard positive buzz about the brand.
"People are always going to have reactions — it means you're relevant, it means you're in the conversation — and having a purpose helps you to really be clear and true about what motivates you and what your reason to be in the consumer space is," Adelman said.
To mark the debut, the brand will release a song and video, "I'm Just Gonna Be Me," that features saxophonist Grace Kelly, choreographer-dancers Devin Santiago and Colo Cag, opera singer Anthony Roth Costanzo, and the rest of the cast of M&M's spokescandies. The character was launched in collaboration with agencies BBDO, Mediacom and Weber.
Its pointed shape is believed to help focus their energies and direct their magic. In addition to its magical connotations, the wicked witch hat has also become a staple item for Halloween costumes. Many people dress up as witches and wear the hat as a part of their Halloween ensemble. It has become a recognizable and often sought-after accessory for those wishing to embody the iconic witch persona. The wicked witch hat has become an enduring symbol in our culture, representing the mystique and power associated with witches. Whether used in literature, films, or as a part of Halloween costumes, this iconic hat continues to captivate our imagination and add to the allure of the witch figure..
Reviews for "Transforming Ordinary Outfits: How a Wicked Witch Hat Can Elevate Your Style"
1. Name: Sarah
Rating: 2/5
Review: I was really disappointed with the "Wicked witch hat" that I purchased. The quality was subpar and it definitely did not live up to the price. The material felt cheap and flimsy, and it didn't even stay on my head properly. I was constantly readjusting it throughout the night. Overall, I wouldn't recommend this hat unless you're just looking for a one-time use costume accessory.
2. Name: John
Rating: 1/5
Review: The "Wicked witch hat" was a complete waste of money. It was poorly made and didn't look anything like the picture. The colors were dull and faded, and the hat didn't hold its shape at all. It was too big for my head, despite claiming to be one size fits all. The elastic band was uncomfortable and kept slipping down. I regretted buying this hat and would advise others to avoid it.
3. Name: Emily
Rating: 2/5
Review: I expected more from the "Wicked witch hat". The hat arrived in a crumpled bag, which immediately made it look cheap. The material was thin and tore easily. The stitching was sloppy and uneven. It definitely didn't have the quality I was hoping for. Additionally, the hat didn't look flattering on me and didn't stay in place. I was disappointed with this purchase and would not recommend it.