Volaris, a Mexican low-cost airline, often surprises its passengers with a unique and entertaining experience through its mascots. These mascots, known as "Volaris viakanfos," have become a beloved symbol of the airline and are found throughout various elements of the passengers' journey. The Volaris viakanfos are whimsical characters that embody the spirit of travel, adventure, and cultural diversity. They are designed with vibrant and eye-catching colors, making them instantly recognizable. Each viakanfo represents a different region of Mexico, showcasing the diversity and beauty of the country. Passengers encounter the viakanfos from the moment they step into the airport.

Magic of Lights Coachella Valley

MAGIC OF LIGHTS returns to Southern California this holiday season, with its new location at the Empire Polo Club in Coachella Valley.

The Empire Polo Club parking lot will be transformed into a beautiful festive light display featuring dozens of scenes, illuminated canopies, and digital animation, all constructed with thousands of individual LED lights. The event kicks off the jolliest of seasons, Friday, November 18 through Sunday, January 1, so reserve your tickets now!

Grab family and friends, hop into your car, and cruise through the tour’s brand-new display including:

• Christmas Barbie
• Prehistoric Christmas
• Big Foot Monster Trucks
• The Snow Flurry Tunnel
• 12 Days of Christmas
• Toyland
• Enchanting Tunnel of Lights.

Created with nearly one million sparkling lights, Magic of Lights is a nostalgic and festive experience for guests of all ages.

Want to know how it’s created? The Magic of Lights shows uses approximately 10 miles of steel to build the displays and about 10 miles of LED lighting installed inside these displays, with 10 different colors of LED bulbs. The scenes are gigantic – approximately as high as 32 ft. tall and as long as several hundred feet.

The giant winter holiday scenes are hand-built. It takes about 3,750 manhours to set up a Magic of Lights show, with 12.6 miles of light cords, accounting for 2+ million lights. The steel displays are designed, bent, cut, and welded into about 800 frames that are combined in different configurations to create each show’s giant winter holiday scenes. each frame of each scene is designed using the latest CAD technology.

Magic of Lights will shine daily from 6 p.m. until 10 p.m. beginning Friday, Nov. 18 through Sunday, January 1st. Tickets for this festive holiday event are on sale now and can be purchased for an assigned date starting at just $15 per vehicle. For a complete schedule and to purchase tickets, visit MagicOfLights.com/. Tickets must be purchased online in advance and will not be available for purchase at the gate.

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Passengers encounter the viakanfos from the moment they step into the airport. Whether it's the check-in counters or boarding gates, these mascots are often present, waving and interacting with travelers, infusing a sense of joy and excitement. The mascots also extend their presence to the cabin, where passengers can spot them on the aircraft's overhead compartments and seat covers.

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These playful characters create a cheerful atmosphere, especially for younger travelers, making their flight experience more delightful. Volaris viakanfos also play a role in promoting Mexico's cultural heritage. Each character represents a specific Mexican region, and their design elements reflect the traditions, iconic landmarks, and cultural symbols of that area. By showcasing the rich diversity of Mexico, Volaris aims to instill a sense of national pride in its passengers. The mascots are not limited to visual presence alone. Volaris often organizes events and activities featuring the viakanfos, such as photo opportunities, contests, and giveaways. Passengers can take pictures with their favorite mascots and even win souvenirs as a keepsake of their journey. Overall, Volaris viakanfos have become an integral part of the airline's identity. They symbolize the company's commitment to providing a vibrant and enjoyable travel experience. Through their presence, the mascots enhance the passengers' journey, create lasting memories, and portray the beauty of Mexico's cultural heritage..

Reviews for "The role of mascots in building brand loyalty: The Volaris case"

1. Jennifer - 1 star

I had a terrible experience with Volaris viakanfo con mascots. The mascots were unprofessional and rude to the passengers. They seemed more interested in taking selfies and entertaining themselves than actually providing good customer service. Additionally, the flight itself was uncomfortable and cramped. I will definitely not be flying with Volaris viakanfo con mascots again.

2. Mark - 2 stars

I was disappointed with the Volaris viakanfo con mascots experience. The mascots were a complete distraction throughout the flight, constantly making loud noises and disrupting the passengers. They seemed more interested in entertaining themselves than providing a pleasant flying experience for everyone. The lack of professionalism was evident and I would not recommend this airline to anyone seeking a peaceful and enjoyable journey.

3. Sarah - 1 star

Volaris viakanfo con mascots was a complete disaster. The mascots were obnoxious and disrespectful to the passengers. They were extremely loud, constantly interrupting the announcements and making inappropriate jokes. The flight attendants seemed unable to control them, which made the whole experience extremely frustrating. I will never fly with Volaris viakanfo con mascots again and I strongly advise others to avoid them as well.

4. Brian - 2 stars

I had high hopes for Volaris viakanfo con mascots, but unfortunately, it fell short of my expectations. The mascots were entertaining at times, but they also caused a lot of disturbance during the flight. They were loud and disruptive, and it was difficult to relax or even have a conversation. The seats were also uncomfortable and the overall experience left me feeling disappointed. I would not choose to fly with Volaris viakanfo con mascots again.

Volaris' mascots: creating a memorable and personalized journey