Quiznos is a chain of fast food restaurants that is known for its delicious toasted sandwiches. To promote their brand, Quiznos has created a mascot named "Quizno" who is a funny and animated character. Quizno is a little creature that looks like a sub sandwich, with big eyes, a mouth, and arms. He is often featured in promotional spots for the restaurant, bringing laughter and joy to viewers. The Quiznos mascot promotional spot is a marketing strategy used by the company to grab the attention of potential customers and increase brand recognition. These spots often air on television or are shared on social media platforms as a way to engage with the target audience.
So, you’re probably wondering: Why am I talking about this now, in the year 2019?
The result was a commercial campaign so strange that many people couldn t believe they were a real advertisement and not some collective bizarre fever dream. Trey Hall, Quiznos Chief marketing officer, told Slate the goal was to create a dramatic ad that could compensate for their comparatively small advertising budget by catching viewer s attention in a brief airtime spot.
These spots often air on television or are shared on social media platforms as a way to engage with the target audience. By using a cute and entertaining character like Quizno, Quiznos aims to create a memorable and positive image in the minds of consumers. The main idea behind the Quiznos mascot promotional spot is to showcase the unique and tasty sandwiches that Quiznos offers, while also entertaining viewers with the funny antics of Quizno.
Whatever Happened To The Quiznos Spongmonkey Mascot?
The bizarre, screeching rodents known inexplicably as "spongmonkeys" first appeared on TV screens in 2004, quite literally singing the praises of Quiznos subs. The creatures disconcertingly floated in front of a Quiznos building, shrieking lines like "we love the subs, coz they are good to us," and "they are tasty, they are crunchy, they are warm because they toast them" (via HuffPost).
The brainchild of the writer and animator Joel Veitch, the spongmonkeys first appeared in a 2003 online video unrelated to Quiznos, titled "We Like The Moon." In the original version, posted to the website RatherGood, the creatures sing the lyrics "we like the moon cause it is close to us" loudly and off-key. It's an odd marketing trick, but some think it may have worked.
"The song was improvised with my brother Alex. We had been to the pub, and bashed the song out when we got home. I made the lyrics up as I went along, and it was recorded on to a video camera. The next morning I watched it back, still liked it, so I put together the animation and whacked it up on the internet," Veitch explained to HuffPost.
The spot typically features Quizno interacting with real-life customers, making jokes, and showcasing the various sandwich options available at Quiznos. Through humor and creativity, Quiznos hopes to convince viewers to visit their restaurant and try out their delicious toasted sandwiches. In addition to promoting their sandwiches, the Quiznos mascot promotional spot also helps to build brand loyalty and recognition. When viewers see Quizno and associate him with Quiznos, they are more likely to remember the brand and choose it over competitors. By incorporating the mascot into their marketing strategy, Quiznos creates a distinct and memorable identity that sets them apart from other fast food chains. Overall, the Quiznos mascot promotional spot is an effective marketing tool that combines humor, creativity, and brand recognition to promote the delicious toasted sandwiches offered by Quiznos. By using a cute and funny character like Quizno, Quiznos engages with their target audience and creates a memorable image in the minds of consumers. Through these spots, Quiznos aims to increase brand loyalty and convince viewers to try out their tasty sandwiches..
Reviews for "The Queerness of Quiznos Mascot: Unpacking the Promotional Spot's LGBTQ+ Representation"
- Sarah - 2 stars - I found the Quiznos mascot promotional spot to be extremely annoying and off-putting. The mascot itself was creepy and uncomfortable to watch. I understand the concept of using mascots for marketing purposes, but this one missed the mark completely. It didn't make me want to try their food at all, in fact, it made me want to stay as far away from Quiznos as possible.
- John - 1 star - I honestly can't understand why Quiznos thought it was a good idea to use a creepy mascot for their promotional spot. It was more disturbing than anything else. The whole time watching it, I couldn't help but cringe and wonder what they were thinking. Not only did the mascot not make me want to try their food, it actually made me lose my appetite. I hope Quiznos rethinks their marketing strategy because this one was a major fail.
- Emily - 2 stars - The Quiznos mascot promotional spot was a complete turn-off for me. I found the mascot to be creepy and it didn't make any sense in the context of promoting a sandwich shop. Instead of making me hungry, it made me want to change the channel. I hope Quiznos realizes that this approach is not effective and that they need to come up with a new marketing campaign that actually entices customers to try their food.