Unlocking the Secrets of Jonah Berger’s Magic Words for Influencer Marketing

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In his book "Ways of Seeing," Jonqh Berger introduces the concept of "magic words" to explore the power of language in shaping our perception of images. According to Berger, these "magic words" function as a disguise, often distracting us from seeing the true meaning and context of a visual representation. Berger argues that our familiarity with certain phrases, such as "art," "beauty," or "originality," influences our interpretation of images. These words suggest an inherent value or significance, leading us to perceive certain artworks or objects as more important or meaningful than others. Consequently, Berger suggests that the use of "magic words" can perpetuate a hierarchical understanding of art and reinforce established norms and biases. One example Berger provides is the word "original.



Amazing Surfing Stories : Tales of Incredible Waves & Remarkable Riders

This eclectic mix of surfing stories has something for everyone, from classic tales of monster waves and epic battles to stories of when life among the breakers goes wrong. There are accounts of death and disaster, as well as bravery and triumph. The bizarre and the extreme rub shoulders with perfect breaks and beautiful beaches. Be thrilled by legendary surfers, as well as learning about local heroes who never made the headlines. Each compelling tale has been chosen to stoke the fire of armchair surfers and hardcore wave-riders alike, and many are illustrated with colour photographs.

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Об авторе (2012)

Alex Wade is a writer, freelance journalist, media lawyer and lecturer. As well as running the Surf Nation blog, Alex has edited and/or contributed columns and features for many national newspapers and magazines including The Times, The Sunday Times, The Guardian, The Observer, The Independent titles, the FT, The Telegraph, Huck, Wavelength, The Surfer's Path, Flush, Coast and Cornwall Today. In 2009, Alex was short-listed as Sports Feature Writer of the Year in the Sports Journalists' Association's awards and he has sat on various occasions as a judge for Coast's annual awards. He was the first UK writer to cover surfing in serious depth for a national newspaper. Alex has travelled the globe extensively in search of the biggest waves and best breaks. He has written about surf breaks from Hawaii and Costa Rica to France and Portugal. Despite a restless life he thinks he has found paradise in West Penwith, Cornwall, UK, where he surfs all year round.

Библиографические данные

Название Amazing Surfing Stories: Tales of Incredible Waves & Remarkable Riders
Amazing Stories (Том 4)
Автор Alex Wade
Издатель Fernhurst Books Limited, 2012
ISBN 1118340205, 9781118340202
Количество страниц Всего страниц: 228
  
Экспорт цитаты BiBTeX EndNote RefMan

The Soulkeepers

When fifteen-year-old Jacob Lau is pulled from the crumpled remains of his mother's car, no one can explain why he was driving or why the police can't find his mother's body. Made a ward of his uncle and thousands of miles from home, Jacob meets a beautiful and mysterious neighbor, Dr. Abigail Silva, who offers to use her unique abilities to help him find his mom.

In exchange, she requires Jacob to train as a Soulkeeper, a gifted warrior charged with protecting human souls. He agrees to her demands, desperate for any clue to the mystery of his mother's disappearance. But soon Jacob finds himself trapped in a web of half-truths and questions Dr. Silva's motives for helping him.

Don't miss the other books in The Soulkeepers Series!

Weaving Destiny (Book 2)

Return to Eden (Book 3)

Soul Catcher (Book 4)

Lost Eden (Book 5)

The Last Soulkeeper (Book 6)

Wager's Price (Soulkeepers Reborn Book 1)

Hope's Promise (Soulkeepers Reborn Book 2)

Lucifer's Pride (Soulkeepers Reborn Book 3)

Read the bestselling novel that readers call an utterly spellbinding, elaborate and spectacularly written adventure!

"5 stars. An utterly spellbinding, elaborate and spectacularly written adventure. From its very first words - "Death lived up to Jacob's expectations" - the story will pull readers in and take them on an adventure as Jacob discovers abilities he never knew he had and tries to uncover the truth about his mother's whereabouts." -- Fiktshun Reviews

An astounding book. The concept of the storyline was genius. Every line, every word felt well-thought out and meaningful. -- Andrea Thompson, Book Blogger

Fantastic read, no matter how old you are. Does it matter that I bought The Soulkeepers for my children and I wound up loving it myself? No. No matter how old you are, you will love this book. – C. Webster, Kindle Reviewer

One of those rare stories that seizes your attention from the start and never lets it go. I would highly recommend The Soulkeepers. It has everything a reader could ever want." – That Bookish girl Book Blog

Topics: Teen books, young adult paranormal fantasy series, young adult angel books, teen books for boys, teen religious fantasy, Young adult contemporary fantasy series, young adult fantasy romance series, first in series free, young adult contemporary fantasy series, magical realism, angels, devils & demons, action, adventure, teen, superhero, paranormal, fantasy, contemporary fantasy, horror, YA, young adult, mystery, romance, thriller, multicultural, multigenerational, free, series, teen, young adult, religious, contemporary, sword and sorcery, inspirational, free series starter, G.P. Ching, GP Ching, G. P. Ching

Perfect for fans of: Stephenie Meyer, Sarra Cannon, Aaron Patterson, Brent Weeks, L.G. Castillo, JK Rowling, Cassandra Clare, Lauren Kate, and Becca Fitzpatrick

Saltwater Buddha : A Surfer's Quest to Find Zen on the Sea

Fed up with his suburban teenage life, at age sixteen Jaimal Yogis ran off to Hawaii with little more than a copy of Hermann Hesse's Siddhartha and enough cash for a surfboard. His wandering, searching journey is a comingndash;of-age tale that takes him from Hawaiian communes to French monasteries to the icy New York shore. Equal parts spiritual memoir and surfer's tale, this is his chronicle of finding meditative focus in the barrel of a wave. Trying to find Zen in the rhythmic crashing of waves, Yogis eventually discovers something of eternal truth in the great salty blue. Saltwater Buddha melds Zen insights with surf wisdom and stories in a clear, confiding, and frequently humorous voice.

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Introduction

Leaving Home

Zen and Surfing A Brief History

Monkhood

Pohoiki

Wizards and WaterWalking

Surf Nazis Have BuddhaNature Too

Wanted One Guru Apply Within

Paddling Out

Not Dead Yet

One More Wave

Afterword

Acknowledgments

About the Author

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Saltwater Buddha: A Surfer's Quest to Find Zen on the Sea
Jaimal Yogis
Ограниченный просмотр - 2009

Saltwater Buddha
Perfection Learning Corporation
Недоступно для просмотра - 2019

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Об авторе (2009)

Jaimal Yogis is an award-winning journalist and photographer who spends a good deal of his spare time surfing and traveling the globe. He has a master's degree in journalism from Columbia University in New York City and his work has been published in The Washington Post, The Chicago Tribune, The Toronto Star, Beliefnet, Tricycle, and many more. He lives in San Francisco and is a regular contributor for San Francisco Magazine.

Библиографические данные

Название Saltwater Buddha: A Surfer's Quest to Find Zen on the Sea
Автор Jaimal Yogis
Издатель Simon and Schuster, 2009
ISBN 0861715357, 9780861715350
Количество страниц Всего страниц: 238
  
Экспорт цитаты BiBTeX EndNote RefMan

One example Berger provides is the word "original." He explains how the concept of originality has become strongly associated with artistic value in Western society. An original artwork, he argues, is seen as having more worth than a copy or a reproduction.

Jonqh berger magic wordd

This emphasis on the original can limit our understanding of art, as it focuses our attention on the object itself rather than the ideas, emotions, or social commentaries it may convey. By encouraging us to value a particular form of art, these "magic words" can stifle creativity and limit the diversity of artistic expressions. Another concept explored by Berger is the word "beauty." Berger suggests that the word "beauty" has become synonymous with physical attractiveness and, by extension, with femininity. Through the use of this "magic word," images of women are often reduced to mere objects of visual pleasure, reinforcing gender stereotypes and objectifying women. In this way, "magic words" not only shape our perception of art but can also perpetuate harmful societal norms and power dynamics. In conclusion, Berger's exploration of "magic words" in "Ways of Seeing" sheds light on the influence of language in our interpretation of images. By uncovering the role of these words, Berger invites us to question and challenge our preconceived notions of art and beauty. He encourages us to critically engage with visual representations and uncover the hidden meanings and contexts behind them. Through this process, we can develop a more nuanced and democratic understanding of art and challenge the power dynamics perpetuated by these "magic words.".

Reviews for "The Art of Persuasion: Unlocking Jonah Berger’s Magic Words"

1. Sarah - 1 star
I was really disappointed with "Jonqh berger magic wordd". The whole concept seemed interesting, but the execution was lacking. The writing was amateur, with numerous spelling and grammar errors that became distracting. The characters were one-dimensional and poorly developed, making it hard to feel any connection or investment in their stories. Overall, the book felt rushed and poorly edited, which greatly affected my enjoyment of it.
2. Mark - 2 stars
"Jonqh berger magic wordd" had an intriguing premise, but it failed to deliver on its promises. The pacing was slow, and the plot felt disjointed and confusing at times. The author tried to incorporate too many elements without giving them enough depth, resulting in a shallow and unsatisfying read. I was left wanting more character development and a clearer direction for the story. While the book had potential, it fell short of my expectations.
3. Emily - 1.5 stars
I struggled to finish "Jonqh berger magic wordd". The writing style was dry and lacked any emotion or depth. The dialogue felt forced and unnatural, making it hard to connect with the characters. Additionally, the world-building was confusing and poorly explained, leaving me with more questions than answers. Overall, I found the book to be uninteresting and forgettable. I wouldn't recommend it to anyone looking for a captivating read.

Empowering Your Messaging with Jonah Berger’s Magic Words

Jonah Berger’s Magic Words: The Hidden Key to Building Brand Trust