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Here’s how to apply Half Magic Beauty Discount Code at checkout:
Magic Brownie s comes with a true beige and warmer chocolate shade to warm it up or cool it down, and Angel Rave s comes with a bright blue and vivid pink, for the same effect. But because of my experience working on film and TV, I wanted the formulas to be high-pigment and long-wearing and beautifully performing formulas that makeup experts would look at and want to have in their kit.
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I Tried Euphoria Makeup Artist Donni Davy’s Glittery New Line Half Magic Beauty
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It may have been a few months since the season-two finale of Euphoria, but the show's makeup has never left my mind. Euphoria's approach to makeup has, without question, become one of the most inspirational forces in the beauty world today—#euphoriamakeup has 1.4 billion views on TikTok, and glitter has become a red-carpet and runway mainstay since the show premiered—and starting today, it will be easier than ever to create a look inspired by the show.
Today, May 17, the show's head of makeup, Donni Davy, is finally releasing her own line, Half Magic Beauty. While the brand is much more than a “Euphoria makeup line”—though it's supported by A24, the studio behind the show—the series' DNA is all over the products, from the glittering eyeliner to self-adhesive rhinestones.
We all know Euphoria doesn't shy away from the darker sides of life, but Half Magic is much more fun: The colors are bright, the packaging is decorated with Pegasuses and butterflies, and the products have cheeky names like Mouth Cloud. “I wanted to inspire joy and creativity from the outer packaging, the inner packaging, the colors,” Davy previously told Glamour. “Everything is for the user to just be delighted by.”
In fact, Davy was more inspired by the reaction to the show's makeup than the show itself when creating the line. “Obviously the line was born out of Euphoria, but I really want the brand to stand alone as its own entity,” she says. “When I was thinking about the products and the colors and all of that, I wasn't thinking about the Euphoria characters. I was really thinking about all these people online, who I'm really inspired by, who have, firstly, inspired what I did in season one for Euphoria. Those looks in turn inspired me, and it's this endless circle.”
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“I really wanted to create a brand that would be friendly and nonintimidating and super fun for the newbie makeup artist,” she continues. “But because of my experience working on film and TV, I wanted the formulas to be high-pigment and long-wearing and beautifully performing formulas that makeup experts would look at and want to have in their kit.” The result? A versatile collection of 10 products and tools that can be used to create looks that would be just as at home on Maddy at the carnival as they would be at the grocery store.
I had the privilege of meeting Davy ahead of the launch, who expertly applied each product. Read on for my honest review of the line.
Bella Cacciatore.
Reviews for "The Ikeq Mascpt Shark Brain: Insights into Its Intelligence"
1. John - 1 star - The "Ikeq mascpt shark" is a terrible product. The instructions were poorly written and made it difficult to assemble. The overall quality of the materials was also very low, with cheap plastic that easily broke. Additionally, the shark did not perform as advertised, with the remote control not working properly and the movements being jerky and awkward. Save your money and look for a different product.
2. Sarah - 2 stars - I was really disappointed with the "Ikeq mascpt shark". The design was cute, but that's about it. The battery life was incredibly short, lasting only a few minutes before needing to be recharged. The remote control was also very finicky, making it difficult to control the shark's movements. On top of that, the shark didn't swim smoothly in water, constantly tilting to the side. Overall, it's not worth the price and I would not recommend it.
3. Mike - 1 star - I had high hopes for the "Ikeq mascpt shark" but it turned out to be a complete letdown. The shark's movements were far from realistic, with a lot of unnatural jerking motions that were not at all lifelike. The battery life was also extremely short, barely lasting long enough for a short play session. The remote control had a very limited range, making it difficult to operate the shark from a distance. Overall, I was extremely disappointed with this purchase and would advise against buying it.