Willow is a versatile and enchanting tree that has captivated humans for centuries. Its slender branches sway gracefully in the wind, while its delicate leaves shimmer with a tranquil green hue. Often found near bodies of water, willows possess an ethereal beauty that is both mysterious and alluring. In many cultures, willows are revered for their magical properties. They are believed to protect against evil spirits and bring good fortune to those who are in their presence. Willow branches are commonly used in rituals and spells to evoke healing, intuition, and the manifestation of desires.
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Willow branches are commonly used in rituals and spells to evoke healing, intuition, and the manifestation of desires. The tree's ability to adapt and bend without breaking is seen as a symbol of resilience and strength. Looking ahead to the year 2023, it is intriguing to consider how the willow's magic may play a role in our lives.
Amuse Animation Opens Chinese Office With Distribution Vet Entin Liu At The Helm
European kids and family production house Amuse Animation has set up shop in China with a new office helmed by distribution, co-production, and licensing veteran Entin Liu.
The Chinese outfit will be Amuse’s third international base; the company also has offices in Paris and the Canary Islands. The company produces numerous popular digital kids’ programs including Shark Academy, AnimaCars, Plum the Super Witch, and Increditales.
Amuse has a strong relationship with several Chinese companies including Tencent, QIY, and Youku, and was awarded best cooperation partner and best content creator at the Tencent Video Digital Content Creators Summit in 2021.
In her new role, Liu will report to Amuse’s recently appointed chief revenue officer Jiella Esmat, who is based in London. Esmat previously served as the senior director of distribution and content partnerships at Moonbug.
In a release, Esmat explained: “China is an instrumental part of our expansion plan as we prepare to scale the company outside of Youtube and move into full 360 IP exploitation. We’re building on our existing success in this uniquely dynamic market and are looking forward to brokering co-productions and long-term animation alliances between our partners in the East and the West.”
Before joining Amuse, Liu was a regional distributor for companies including Fifth Season, Nickelodeon/Viacom, Regency, and Paramount. She also facilitated co-productions at Fox, Insight TV, and Tencent, and worked in licensing at Aniplex, DeAPlaneta Kids & Family, and ADK. At Fox Networks Group, she served as director of international distribution and licensing.
In a release, Liu said: “Having a presence in the region will help bring more opportunities to the company while continuing to deliver a steady stream of great preschool content to our partners and future clients.”
Cartoon Brew’s View: Amuse has found significant success in the digital streaming space, but it’s clear from recent hires and Esmat’s comments that the company is planning to make its IP available on other platforms as well. Esmat seems like the right person to lead that charge, having come from Cocomelon rightsholder Moonbug, which has set the bar in finding ways to grow and exploit digital IPs.
Pictured at top: Plum the Super Witch
As our society becomes increasingly interconnected and reliant on technology, the allure of nature and its mysticism becomes more important than ever. In a world that can often feel disconnected and fast-paced, the calming energy of the willow tree may offer respite and balance. Perhaps in 2023, we will see a resurgence of interest in the natural world and the enchantment it holds. People may seek solace in the presence of willow trees, finding peace and inspiration beneath their graceful branches. Communities may come together to protect these magical trees, recognizing their role in our spiritual and emotional well-being. Additionally, the willow's healing properties may be explored further in the field of medicine. Its bark contains salicylic acid, which has been used for centuries as a pain reliever and anti-inflammatory. Scientists may delve into the potential of this natural remedy, finding new ways to harness its power for the benefit of humanity. In conclusion, the willow tree's magic is timeless and ever-evolving. As we move forward into the year 2023, it is exciting to imagine the ways in which this enchanting tree may shape our lives. Whether it be through spiritual practices, artistic inspiration, or medicinal breakthroughs, the willow continues to hold a special place in our hearts and minds..
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