The spell of gloom has descended upon Barnes and Noble, one of the world's largest booksellers. In recent years, the company has faced significant challenges that have weakened its position in the retail industry. Despite efforts to adapt to the digital age, such as launching the Nook e-reader, Barnes and Noble has struggled to compete with online giants like Amazon. One of the major factors contributing to the company's decline is the rapid growth of e-commerce. Online retailers offer customers a vast selection of books at competitive prices, often with the added convenience of home delivery. This has resulted in a decline in foot traffic to brick-and-mortar stores, including Barnes and Noble.
The girls earning an upgrade for completing their exam
I have just enough time to pull my warmest hoodie over my long- sleeve T- shirt before the elevator bell rings, the doors open, and Ma nudges me inside. Her eyes are watching the illuminated numbers that show the elevator s ascent, but I take my gardening gloves out of my bag and wave them at her anyway.
This has resulted in a decline in foot traffic to brick-and-mortar stores, including Barnes and Noble. As a result, the company has been forced to close many of its physical locations, further diminishing its presence in the market. Another challenge Barnes and Noble faces is the decline of print books.
The Witch's Apprentice
The Witch's Apprentice is a part of the Dragons in a Bag collection.
The dragons may be out of the bag, but Jaxon is ready to hatch some magic of his own in this third book in the critically acclaimed series—now in paperback.
Ever since the baby dragons were returned to the magical realm, things have been off. The New York summer has been unusually cold. A strange sleeping sickness is spreading across the city. And Jaxon’s friends Kenny and Kavita have begun to change, becoming more like the fairy and dragon they once cared for.
On top of all that, Jax is hiding a secret—Vik entrusted him with a phoenix egg! Jax wants to help his friends and learn how to hatch the phoenix, but so far his lessons as a witch’s apprentice haven’t seemed very useful. Where can he find the strength—and the magic—he needs?
An Excerpt from The Witch's Apprentice
1
I keep having the same dream. Night after night I fall asleep knowing that I’ll wake up sweating, with my heart racing and my hands curled into fists. Even after I’m wide awake, I hear a man whispering in my ear: “I’ve been waiting for you, my son.”
Nobody calls me “son”—not anymore. Sometimes I wake up so upset that I can’t tell what’s sweat and what’s tears. I wash my face in the bathroom and then try to fall back to sleep. Sometimes I can. Sometimes I can’t.
I haven’t told Mama. She’s got enough to worry about, and talking about my father just makes her sad. Plus, she’s a really sound sleeper, and I’m too old to be waking my mom up just because I had a bad dream. It’s not really a nightmare, but I told Ma because I don’t keep secrets from her. She’s a good listener, and, well, she’s a witch! So there’s always a chance she’ll be able to share her special knowledge with me.
Ma isn’t my mother or my grandmother, like I once thought. We’re not related at all, but right now Mama and I are living with Ma while our own apartment is being renovated. Now that school’s out for the summer, I spend a lot more time with Ma. She has a thick Book of Dreams in her library, but Ma won’t let me read it yet. Instead, she made me describe the dream over and over. Then she told me to write down all the details I could remember as soon as I woke up each night.
I don’t see how that will help, but since I’m Ma’s apprentice, I do as I’m told. Some nights the dream does change. Last week I felt the man’s hand on my shoulder as he spoke—like he was standing behind me. But last night the hand was in front of me, reaching out from a fun house mirror that turned the man’s body into a rubbery smear. I couldn’t see his face, and I hate to admit it, but I don’t remember what my dad’s hands looked like. I remember how safe and strong I felt whenever he wrapped his fingers around mine, but that’s it.
I’m busy writing all this in my Apprentice Journal when Ma knocks on the door with her cane.
“Ready?” she asks.
I nod and close my notebook, but Ma isn’t there to see it. I hear her shuffling down the long hallway that leads to the front door. Today Ma is wearing a bright orange bubble coat that’s so puffy, it rubs against the wallpapered walls as she walks. She’s got her purse slung over one shoulder and her folding stool tucked under her other arm. When Ma’s got a job to do, she’s totally focused and ready to get started with or without me. That’s Rule #1: Always be ready.
I shove my notebook inside my knapsack before hustling down the hall after Ma. She’s already outside the apartment waiting for the elevator, so I grab my sweatshirt and holler, “Bye, Mama!” over my shoulder as I slip out the front door.
“Got your gloves?” Ma asks. Her eyes are watching the illuminated numbers that show the elevator’s ascent, but I take my gardening gloves out of my bag and wave them at her anyway. I have just enough time to pull my warmest hoodie over my long-sleeve T-shirt before the elevator bell rings, the doors open, and Ma nudges me inside. She passes her stool to me, and I hold it close to my chest. It’s a tight squeeze with Ma’s puffy orange coat taking up most of the space in the elevator, but soon we reach the ground floor and head over to the park.
My recurring dream isn’t the only strange thing that’s happening around here. There’s also something wrong with the weather. Summer in Brooklyn is usually sweltering, with lots of humidity and heat rising in waves off the concrete. But when Ma and I reach the park, nobody’s wearing shorts or tank tops. It’s too cold! Even the joggers are wearing tights, and one guy races by with earmuffs on! I don’t blame him—it’s the middle of July, but it feels more like the end of November.
Ambrose would be warm enough with his many layers of clothing, but he hasn’t been stationed at the park entrance since last spring. Bro’s gone, the guardhouses he protected no longer travel between realms, and Ma’s turning me into a botanist instead of a witch. Almost every day we come to the park to forage. Fortunately, the cold weather has scared off all the bugs, but it’s still no fun crawling all over the park while Ma stands over me pointing to different plants with her cane.
The first plant she taught me to spot was poison ivy. But turns out that’s not the only plant that can make your skin itch. So I started wearing Mama’s gardening gloves, and that helps, but foraging still isn’t my favorite activity. Ma says being a witch is mostly about helping and healing. And making medicine from plants is one way to help folks heal. I get that—I really do. But when I decided to become Ma’s apprentice, I thought I’d be doing something more . . . exciting.
I mean, Ma and I went back in time and saw dinosaurs! We found a special crystal, and I delivered baby dragons to the realm of magic. I know no job can be that exciting all the time, but . . . well, pulling up plants day after day is just boring! Ma won’t even let me study the different plants listed in her books. All of a sudden, her entire library is off-limits.
I snuck into the living room last week and pulled one book off the shelf—Shape & Substance: A Beginner’s Guide to Transmogrification Spells. I managed to smuggle the heavy tome into my bedroom without anyone noticing, but when I locked the door and opened the book, all the pages were blank! And I could hear Ma cackling with delight in the room next to mine. She outsmarts me every time.
Ma says I’m not ready to learn about the spells contained in those books. She insists that I need “hands-on training,” but I’m the only one who’s crawling around on their hands and knees. Ma supervises me while sitting comfortably on her collapsible stool that I carry to and from the park. I doubt her back aches as much as mine, but what bothers me most is, I don’t feel like I’m learning anything important.
“What’s that over there?” Ma asks after her long, loud yawn finally ends.
Since she’s sitting a couple of feet behind me, I follow the general direction her cane’s pointing and reach for a plant that has round, glossy leaves and tiny yellow flowers. “This one?” I ask.
“No!” she barks. “That other one.”
I move my hand to the left and point at another plant. “This one?”
Ma sighs with impatience. “No! Look where I’m pointing, Jax.”
I press my lips together so I won’t say anything that might sound like sass. Mama taught me to respect my elders, and at her age, it’s not like Ma can get down here in the dirt with me. So I just point my index finger and slowly move my arm from left to right. Ma grunts and sighs some more until I point at a strange purple plant with triangular leaves. It’s nowhere near where she was pointing her cane, but Ma finally seems satisfied.
“That’s the one,” she says. “Pull it up gently, Jax, so you don’t break off any of its roots. That’s the part we need.”
I do as I’m told and shake off the loose soil before handing the plant back to Ma. She sniffs the roots and even takes a small bite before placing it in a mesh bag.
“Good. Now keep your eyes peeled. We need a whole lot more of these.”
“How many more?” I ask.
Ma shrugs and pulls her pipe out of her coat pocket. She taps a bit of ash out of the bowl and says, “A couple hundred should be enough.”
On top of all that, Jax is hiding a secret—Vik entrusted him with a phoenix egg! Jax wants to help his friends and learn how to hatch the phoenix, but so far his lessons as a witch’s apprentice haven’t seemed very useful. Where can he find the strength—and the magic—he needs?
With the rise of e-books and digital reading devices, traditional books have lost some of their appeal. While print books still maintain a loyal following, the overall demand has decreased, affecting the company's sales and profits. This trend has been particularly evident among younger consumers who are more likely to embrace digital media. In response to these challenges, Barnes and Noble has attempted to diversify its offerings and create a unique in-store experience. The company has expanded its product range to include items like toys, games, and stationery, in an effort to attract customers beyond book lovers. Additionally, Barnes and Noble has hosted various events such as book signings and author readings in an attempt to draw people back to its stores. However, these efforts have had limited success in reversing the company's decline. The barbs Barnes and Noble faces from its competitors in the retail industry are not to be underestimated. Amazon, in particular, has been a fierce rival, boasting a vast selection of books and offering affordable prices. Furthermore, Amazon's Kindle e-reader has captured a significant portion of the e-book market, further squeezing Barnes and Noble's position in the digital realm. Other competitors, such as independent bookstores and online marketplace platforms, also pose a threat to Barnes and Noble's survival. In conclusion, Barnes and Noble finds itself under the spell of gloom as it grapples with the challenges posed by the rise of e-commerce and the decline of print books. Despite its attempts to adapt and diversify, the company has struggled to maintain its position in the retail industry. The barbs thrown by competitors only exacerbate the company's woes. The road ahead for Barnes and Noble remains uncertain as it battles to stay relevant in an increasingly digital world..
Reviews for "Barnes and Noble's Spell of Gloom: Can the Retail Giant Survive?"
1. John - 1 star - I was extremely disappointed with "Spell of gloom and barbs barnes and noble". The plot was convoluted and confusing, with too many storylines that didn't seem to connect. The characters were flat and lacked depth, making it impossible for me to care about their fates. The writing itself was also subpar, filled with clichés and predictable twists. Overall, it was a frustrating and unsatisfying reading experience that I would not recommend to anyone.
2. Emily - 2 stars - I had high hopes for "Spell of gloom and barbs barnes and noble" after reading some positive reviews, but I found it to be quite disappointing. The author tried to incorporate multiple genres into the story, but failed to do so cohesively. As a result, the book felt disjointed and lacking a clear direction. The pacing was also uneven, with certain parts dragging on while others felt rushed. Additionally, the dialogue was stilted and unnatural, making it difficult for me to engage with the characters. Overall, it was a mediocre read that fell short of my expectations.
3. Sarah - 2 stars - I found "Spell of gloom and barbs barnes and noble" to be quite underwhelming. The writing style was overly verbose and self-indulgent, making it a chore to get through the book. The plot lacked originality, relying on tired tropes and predictable twists. I also felt that the characters were poorly developed, with their motivations and actions feeling forced and unrealistic. While the concept of the story had potential, the execution fell flat. I would not recommend this book to those seeking a captivating and well-crafted read.