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The summer solstice in 2023 is expected to be celebrated by pagans worldwide. The summer solstice, also known as Midsummer's Day, is the longest day of the year and marks the official beginning of summer in the Northern Hemisphere. Pagans view this day as a time of great significance and celebrate it with various rituals and traditions. One of the most common traditions observed during the summer solstice is the lighting of bonfires. These fires are believed to hold protective powers against evil spirits and are also seen as a way to honor the energy and power of the sun. Many pagans gather around these bonfires to dance, sing, and participate in other festive activities.



The Creatures From the Sandwich Shop

Quiznos’ singing rodent The spot: A small, furry creature, wearing a bowler hat, levitates as he sings an ode to Quiznos subs. Nearby, another flying creature wears an 18 th century seafaring hat, and strums on an acoustic guitar. Song lyrics: “We love the subs! ‘Cuz they are good to us. The Quiznos subs. They are tasty, they are crunchy, they are warm because they toast them. They got a pepper bar!” Never have I gotten so much mail on a single ad. I gather that you seek an explanation. And with great urgency. Many of you sound disturbed—as though your lives will be placed on hold until you’ve come to terms with these haunting creatures. I wish I could help. But what can be said? I mean, it’s a screeching, levitating prosimian in a bowler hat. You’ll find no easy answers here, people. What I can tell you is this:

These characters come from a man named Joel Veitch, who makes television shows for Britain’s Channel 4 * (according to his Web site, www.rathergood.com). On his site, you can see these creatures in a January 2003 video clip, in which they sing about loving the moon, marmots, cheese, dirigibles, and several other nouns. The clip, which calls the characters “spongmonkeys,” seems pretty clearly the basis for the Quiznos ad. (Quiznos says a guy from their ad firm received the clip in an e-mail from a friend and decided it was perfect for a new campaign.)

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According to Trey Hall, the chief marketing officer, Quiznos gets loads of mail on these ads. He says it breaks into three categories: 1) “What are these creatures?”; 2) “You gotta be kidding”; and 3) “This is genius advertising!” Since that’s pretty much the breakdown in my mailbag, too, I’ll take these one by one.

EV Grieve

In the Subway post from yesterday, a commenter mentioned that Quiznos had/has a rat for a mascot. Heh. Well, I dunno. There was the Quiznos in the complex at 19-23 St. Mark's . once home to the Dom, the Electric Circus, etc. (No need to get into that!) Anyway, the St. Mark's Quiznos closed in 2007. I've never been to a Quiznos. and have no idea what their mascot is. So I actually looked it up. and unless this is some wacky spoof, then Quiznos really did have a rat for a mascot. one with crazy-ass eyes and a bowler hat. accompanied by something with a guitar and pirate hat.

Posted by Grieve at 6:26 AM Labels: East Village, Quiznos, rats, St. Mark's Place

9 comments:

Anonymous said.

They were called "The Spongemonkeys,". and I loved them soooooooo much.

Anonymous said.

Thanks, Alex. I just did a search for spongemonkeys -- wow, apparently I missed this moment of pop culture advertising.

Slate did a piece on them:

The fellow in Slate gave the ads an A. I'll go with the F.

Anonymous said.

It was done by a guy named Joel who lives in England. It used to be just a cute little website he did that few knew about. Now he has done commercials, has a band, and seems to make a living off of it. Here is the link:

My personal favorite is Iggy Pop's Ocelot Shop:

He also had a great Led Zeppelin Viking Kittens short that he must have received a cease and desist for, since it disappeared off his website years ago. Not that you can't find it other places now:

Anonymous said.

i remember that quiznos on st. marks. it was slapped with numerous DOH violations and eventually shuttered. i think they had a rat problem, so quite ironic.

Anonymous said.

i, too, give the ad an F. who wants to think about deranged rats nibbling on your sandwich?

on another note, i now have a craving for a quizno's sub!

Anonymous said.

I just changed by grade to F-

Anonymous said.

but seriously, i hope it's a spoof. otherwise what sort of idiotic ad agency would put together a rat mascot for a food company?

Jill said.

I ate Quiznos twice, the first in Montana, and it was a seriously superior and delicious sandwich. Or maybe I was just really hungry because . well,l I was in Montana and it is a place where you can eat a lot more, those wide open spaces or something. But after that meal, which we ate in the car on the way to some camping trip, my whole family became raving lunatics about how much better Quiznos was than Subway.

The next time I ate was somewhere in NY- wasn't there one on W14th St? Well I can't remember. Anyways, it sucked. Must be the NY water.

Anonymous said.

Man, are you kidding?! Joel is great!

"Angry Kittens" video (The Vines) is the best.
http://rathergood.com/vines

This stuff is what Flash REALLY should be used for.

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Documenting the demolition of Middle Collegiate Church

Many pagans gather around these bonfires to dance, sing, and participate in other festive activities. In addition to bonfires, pagans often create and wear powerful symbols during the summer solstice. These symbols can include amulets, charms, and other objects that are believed to enhance one's connection to the elements and the natural world.

By the way

Here, you'll find things that you may or may not be interested in about the East Village and nearby neighborhoods. Appreciating what's here while it's still here.

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Pagans may also decorate their homes and altars with flowers, herbs, and other items that are associated with the season. Another important aspect of pagan celebrations during the summer solstice is the focus on nature and the outdoors. Many pagans take the opportunity to connect with nature by participating in outdoor rituals, meditation, or simply spending time in natural settings. This connection with nature is seen as a way to honor and give thanks for the abundance and life-giving energy of the earth. Overall, the pagan celebration of the summer solstice in 2023 is expected to be a festive and spiritually significant event. Pagans will come together to honor the power of the sun, connect with nature, and celebrate the arrival of summer. Through rituals, bonfires, symbols, and a reverence for the natural world, pagans will embrace this day with a deep sense of joy and gratitude..

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