Plum the super witch is a popular children's book character who is known for her magical abilities and extraordinary adventures. She is a young witch who possesses incredible powers and uses them to help others and protect the magical world. Plum's story centers around her journey to become the most powerful witch in the land, while also facing various challenges and foes along the way. The main theme of Plum the super witch is the importance of using one's powers for good and fighting against evil. Plum is portrayed as a strong, brave, and compassionate character who always puts the needs of others above her own. Throughout the series, she encounters various magical creatures and villains who try to harm or disrupt the magical world.

Amuse Animation Opens Chinese Office With Distribution Vet Entin Liu At The Helm

European kids and family production house Amuse Animation has set up shop in China with a new office helmed by distribution, co-production, and licensing veteran Entin Liu.

The Chinese outfit will be Amuse’s third international base; the company also has offices in Paris and the Canary Islands. The company produces numerous popular digital kids’ programs including Shark Academy, AnimaCars, Plum the Super Witch, and Increditales.

Amuse has a strong relationship with several Chinese companies including Tencent, QIY, and Youku, and was awarded best cooperation partner and best content creator at the Tencent Video Digital Content Creators Summit in 2021.

In her new role, Liu will report to Amuse’s recently appointed chief revenue officer Jiella Esmat, who is based in London. Esmat previously served as the senior director of distribution and content partnerships at Moonbug.

In a release, Esmat explained: “China is an instrumental part of our expansion plan as we prepare to scale the company outside of Youtube and move into full 360 IP exploitation. We’re building on our existing success in this uniquely dynamic market and are looking forward to brokering co-productions and long-term animation alliances between our partners in the East and the West.”

Before joining Amuse, Liu was a regional distributor for companies including Fifth Season, Nickelodeon/Viacom, Regency, and Paramount. She also facilitated co-productions at Fox, Insight TV, and Tencent, and worked in licensing at Aniplex, DeAPlaneta Kids & Family, and ADK. At Fox Networks Group, she served as director of international distribution and licensing.

In a release, Liu said: “Having a presence in the region will help bring more opportunities to the company while continuing to deliver a steady stream of great preschool content to our partners and future clients.”

Cartoon Brew’s View: Amuse has found significant success in the digital streaming space, but it’s clear from recent hires and Esmat’s comments that the company is planning to make its IP available on other platforms as well. Esmat seems like the right person to lead that charge, having come from Cocomelon rightsholder Moonbug, which has set the bar in finding ways to grow and exploit digital IPs.

Pictured at top: Plum the Super Witch

Mathilda, SuperWitch

On Hallowe’en night, Mathilda Honeycutt finds out she’s a SuperWitch. Not the modern, hippy kind… the real, wand-wielding, pixie dust kind. After a life devoted to retail and coffee drinks, Mathilda is thrown into the secret world of witches, warlocks, werewolves, vampires, faeries, headless horsemen, you name it, it exists… even whirling dervishes!

As Mathilda discovers her magic, she also discovers she’s prophesied to save the world. Problem is, she’d rather spend her time on online auctions, bidding on cut-rate but fabulous designer shoes. Now, she’s got to save the world, run her coffee house, battle against her co-worker in “The War of the Wooden Spoons” and figure out what’s going on with the silent, watchful (but yummy) Sebastian Wilding, a member of a centuries old Secret Society who has vowed to keep her safe and brainy, sweet (and hot) Dr. Aidan Seymour, a maverick member of The Royal Institute of Psychical Research. Making matters worse, her nemesis is a powerful witch who doesn’t mind fighting dirty.

Will Mathilda be able to save the world while still being perfectly accessorized? And how is she going to pick between Luscious Sebastian and Dreamy Aidan? And will she be able to talk The Witches Council into updating their uniform? And, lastly, will she ever get the hang of riding around on a broom?

Genres ParanormalRomanceFantasyParanormal RomanceWitchesMagicContemporary

343 pages, Kindle Edition

First published September 18, 2011

About the author

Kristen Ashley was born in Gary, Indiana, USA. She nearly killed her mother and herself making it into the world, seeing as she had the umbilical cord wrapped around her neck (already attempting to accessorise and she hadn't taken her first breath!).

Kristen grew up in Brownsburg, Indiana but has lived in Denver, Colorado and the West Country of England. Thus she has been blessed to have friends and family around the globe. Her posse is loopy (to say the least) but loopy is good when you want to write.

Kristen was raised in a house with a large and multi-generational family. They lived on a very small farm in a small town in the heartland and existed amongst the strains of Glenn Miller, The Everly Brothers, REO Speedwagon and Whitesnake (and the wardrobes that matched).

Needless to say, growing up in a house full of music, clothes and love was a good way to grow up.

And as she keeps growing up, it keeps getting better.

Throughout the series, she encounters various magical creatures and villains who try to harm or disrupt the magical world. However, with her knowledge and understanding of magic, Plum is able to overcome these obstacles and restore peace and harmony. One of the key highlights of Plum the super witch is the detailed and imaginative magical world that the author has created.

Ratings & Reviews

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Community Reviews

Okay, so this is actually really good. Really good! Yes, it (mostly) ends in a cliffhanger, and yes the beginning is rough. The journal style storytelling really isn't all that different from any of KA's other 1st person stories, but the entries in the beginning are choppy. It could be poor editing, but could also be Mathilda getting into the swing of SuperWitch journaling. so I'm not sure what to say about that part. I loved both Aiden and Ash, but didn't love the love triangle. I've never been a fan of this (tri)angle, but I know some readers adore it. And, by the end of book 1, this hasn't been resolved - which I didn't like (because again, I don't like triangles), but others will love the added suspense/angst/mystery surrounding who will be Mathilda's happily ever after.

Anywho. I thoroughly enjoyed this and wish I hadn't waited so long to read it! It's funny, exciting, fast paced, and steamy. AND, it must be said that fans of KA's The Three series will probably be fans of this series as well!

Now all we have to do is nag her to continue Mathilda's story!

If you're already a Kristen Ashley addict, or interested in checking out her books, be sure to stop by our Kristen Ashley Addict's Support Group here on Goodreads!

Well this was. weird. It took some time to get used to this different style of writing, but it's ok. It's actually a great story, very entertaining, but the ending was just gaaaaah!! I reeealy hope there will be a second book that will finish things, cause it's really hard to have two awsome male characters :S I just don't want her to pick either, she should have both loool maybe a menage would be the perfect solution hahah XD

Okay, so I'm a big fan of KA, as you all know. This tale is written in diary style and the first two chapters I was trying to get my head round it, thinking can I actually persevere? Am I liking this? Can I really just read a full story based on someone's afterthoughts with out it irritating the hell out of me? Well, by the time I got to chapter three, BOOM, all those thoughts went out my head!! I became engrossed in what was happening, desperate to find out all the details and as with any Kit tale loving my action and bad assed alphas!!

Now, Mathilda is a materialistic woman in her 30's, she's got a good heart and is slightly nutty. my kind of heroine!! Her two love interests are HAWT but in my opinion Adien needs to back the f**k up, seriously, DO ONE! Ash was there first and he gave the whole YOUR MINE speech, c'mon AND he's magical!!

Matilda's friends and family are fricking brilliant, I just love how KA cultivates these amazing strong women and friendships, with a major dash of humour!

I worked in Harrods for 2 years and usually when reading a KA tale I always read about the American places (and I love it) so it felt really good to hear her describe Harrods and the shopping attitude, made me laugh, I'm Scottish but have spent 16 years in London, I might chat happily in a lift but I'm pure Londoner when navigating streets and shopping!! Also Pattisere Valerie, Oh she is soooo right, their coffee hit and miss but their cakes and pastries HEAVEN!! It was nice to read the same view I had on that place made me feel that bit more connected to the h!!

I would definitely recommend this book in a blink of an eye, if you think on chapter one and two you can't get into this trust me come chapter 3 it's the nuts.

So. entertaining, at times humorous, but above all irritating.

The whole book is written diary style. The only thing that would've annoyed me more, is if it had been written in epistolary format.

Also Irritating because there's no real conclusion(and I'm not planning on reading the next book) , the impulsive designer label whore of a heroine irked me, I wasn't too fond of either hero ( mostly cuz we don't really get to know either them all that well) , the world itself I just didn't like. Oh and, finally, there were a lot of on-the-side history lessons. like something big would be happening, but the heroine would stop halfway through and take a couple pages to explain some historical/ cultural point before getting back to the something big.

Having said all that I did finish it. Usually with this style of writing( journal/ diary entries) I don't even make it to the second chapter. So a half a star for that, but even with that, it's only 2.5 stars for this one.

Well, I can officially say that I've read everything Kristen Ashley has written thus far now. So, yay.

Mathilda, SuperWitch and Mathilda, Superwitch Rise of the Dark Lord (Mathilda's Book of Shadows 1 & 2) by Kristen Ashley
Narrated by Susannah Jones
Fantasy/Paranormal/RomCom Duet.

As a huge Kristen Ashley fan, I always felt bad that I never read Mathilda’s Book of Shadows: Mathilda, SuperWitch, Book 1 . But the reviews were meh, and I knew it ended in a cliffhanger and after 10 years, there was still no sequel. Until this year! Kristen re-released the first Mathilda book with changes and re-recorded the audio with Susannah Jones. Plus, she finally released the long-awaited sequel, The Rise of the Dark Lord: Mathilda, SuperWitch, Book 2 . So I was excited to settle in with almost 22 hours of new Kristen Ashley goodness.

Since I didn’t read the old version, I’m not sure how much has changed. The “Book of Shadows” is a journal that witches keep, so the books are told in journal form at the beginnings of each entry, then as the scenes progress it is told normally. Because the journal entry parts are written in sort of a shorthand, (like “Woke up. Brushed teeth.”) I know a lot of people weren’t fans of that. Listening to the audio version, Susannah Jones had such great personality, it was easy to ignore these shortened sentences after I got used to them.

I do think that actually reading these books would have been a much different experience. I actually looked at the kindle version after listening to find my quotes, and felt like that journal format came across better in print. But again, the print version didn’t have Susannah Jones to make Mathilda come to life. So it's give and take.

"That’s when it really began. The Supernatural War. There hadn’t been one since recorded time."

Though Mathilda is about witches and faeries and all kinds of supernaturals, it still has a “this world” feel. Mathilda is a mash-up of all of Kristen Ashley’s heroines. She is in her 30s and just found out that not only is she a witch, but she is THE witch that is prophesied to save the world. But she’s a kind-of-ditsy nut who really needs to be my friend.

“I’m nuts. I’m kookier than kooky. I’m materialistic. I’m a klutz. I make stupid decisions. I have a big ass. I’m a designer-label whore.” I paused. “By the way, that shirt looks good on you.”
He kept staring at me.
I carried on, “I’ve no idea what I’m doing half the time. I know that high heels are going to ruin my back and my knees one day but I keep wearing them. I don’t limit my carbs. I don’t count calories. I don’t go past six weeks before getting my hair retouched. Ever. Some people take vows of chastity or poverty, I take vows of highlights. I once sold my plasma so I could afford to highlight my hair.”

It turns out that in her quest to save the world, Mathilda has two men by her side, one of which she is prophesied to marry, but we don’t know which. The men have been brought up knowing the prophesies and their possible fate, but it’s all new to Mathilda.

As with most of Kristen Ashley’s books, the men are sexy and alpha, and there is a lot of action. While Mathilda kicks ass, her men are right there to help out. I think it was a bit easier for me to get lost sometimes because it was long at 21 hours (for both books) and with one narrator it’s easier to zone out a bit, especially because this is early KA when her descriptions were very vivid. Aidan and Ash were the two heroes and OMG, I confused the hell out of them! Maybe it’s the two As, but honestly, that was my biggest issue with the book, not so much the journal entry format.

“Anyone shoot at you today?” Althea asked as I approached. “Not yet,” I answered. And she cackled. Crazy old coot. “The day is young,” she said. Great. Not something you want to hear from someone who sees the future.

The second book was a straight continuation of the first, and you would never notice that they are written like 11 years apart.

“Do you know what you’re doing?”
I gave my stock answer, “I never know what I’m doing.”

Likes:

•Despite it being a different format and fantasy/paranormal, The Mathilda books very much felt like Kristen Ashley.
•I loved Mathilda and want to be her friend, even when she got on my nerves.
•I love that she was older.
•As someone who grew up with I Dream of Jeannie and Bewitched as my favorite shows, I loved the magic stuff.
•I was never quite sure who she would be with during the first book, which was fun, but it was nice that we found out early in the second book.
•It was fun and action-filled.
•So many different creatures! What a great imagination.
•Book two felt a little more like regular KA, but they were really pretty seamless.

Dislikes:

•There was a LOT going on and listening to it made it a little harder to follow.
•Aidan and Ash both being A names had me confusing them all the time. Again, the visual reminders you get when reading vs. listening didn’t help.
•The overuse of words like “Ack! (and “Ackity Ack Ack”), “Yikes”, “Gah”, and “Yay”.
•She was a little too immature for 34, going to her “Princess Fortress”, and even worse, she slut shamed herself.

The Narration:
Susannah Jones is synonymous with Kristen Ashley to me, and I love how she does a Kristen Ashley kooky character. Still, listening to one voice for 21 hours had me zoning out at times.

The Down & Dirty:
If you are a Kristen Ashley fan and have loved her fantasy books, give the Mathilda duet a try. If you liked Fast Lane, you will find Mathilda easy to follow and read because they’re told in a different way as well. I love that Kristen Ashley has told so many different types of stories, in so many different storytelling styles, and they all still have that Rock Chick/Kristen Ashley kooky, fun feel. Mathilda was no exception. I expected less based on things I had heard over the years, and I was very pleasantly surprised by this duet. Maybe it’s because she re-edited it, maybe because part two is finally out, but I enjoyed the Mathilda Book of Shadows duet very much and I’m glad I finally took the time to listen!

Rating: 4 Stars, 3.5 Flame, 4.5 Narration

Purchase Mathilda, SuperWitch (Mathilda's Book of Shadows 1) by Kristen Ashley
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Purchase The Rise of the Dark Lord: Mathilda, SuperWitch, Book 2 by Kristen Ashley

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Toonz: a personal view of the new Kids & teen market

Bruno Zarka, president at Toonz (France) is a referent about kids business. What must be done to be successful in kids & teens? He answers: ‘First of all, you have to focus on what you want to do, to know it well. To be surrounded by the right people, to assure a very good story. And to be authentic, persistent, to listen to the network, to consider that children’s programs are many times chosen by their parents… all of these together, with your own approach’.

Animation or Live action? ‘They are not rivals, they are complementary. In preschoolers 3-6, animation first. Live action can be if it is very simple and full of iconic tips. Then, at 6-7 years old, comedies, action, you have more live action there. In older kids, girls lead the audience, you have to take this in mind. At 9-10 years old, kids start reading novels, so we have good synergies to work with there. At 8-10 girls, it is the same but different stories, the romantic tip emerges. About older boys, they are back on animation, with Japanese animé as’ referent’.

‘For targets +13, +16, you have the previous elements all together, with other types of stories. In teens violence appears, but it must be not obvious, it must be in the story. And here we also have Youtube, Roblox, social, meta, Instagram, you have to deal with the new media environment. The crypto money is for the family wallet. You must manage the products in the linear screen and at their second life, in other screens. Now we have Avatars, AI, and everything tends to be shorter and shorter’.

So? ‘Producers of kids & teens programming must be open and adapt themselves to the permanent market evolution, to see the emerging opportunities before others. VOD also brings the convergence of programming and videogames on the same platform… The evolution is totally immersive, something cannot be perfect, but it is fine for youtube’.

It is filled with mystical creatures, enchanted forests, and hidden realms. Plum's adventures take her to different parts of this magical world, allowing readers to explore and discover new wonders alongside her. The author's descriptive writing style makes it easy for readers to visualize and immerse themselves in this enchanting world. In addition to her magical abilities, Plum is also depicted as a relatable and likable character. She has flaws and doubts, just like any human, which makes her more relatable to young readers. Plum's determination, courage, and kindness serve as positive traits that children can look up to and emulate. Furthermore, the stories often emphasize the power of friendship and teamwork, as Plum often relies on the help of her friends to overcome challenges. Overall, Plum the super witch is an engaging and captivating children's book series that combines magic, adventure, and valuable life lessons. It not only entertains readers with its enchanting storyline and richly detailed magical world, but it also educates them about the importance of using one's powers for good and fighting against evil. Plum's character serves as a positive role model for young readers and teaches them the values of determination, courage, and kindness..

Reviews for "The Power of Plum: Exploring the Limitless Potential of a Super Witch"

1. John - 2/5 - I found "Plum the super witch" to be rather boring and predictable. The storyline felt unoriginal and lacked any real depth. The characters were one-dimensional and lacked any memorable traits. Additionally, the writing style was lackluster and unengaging. Overall, I was disappointed with this book and would not recommend it to others.

2. Mary - 1/5 - "Plum the super witch" was a complete waste of my time. The plot was weak and felt like a rehash of other fantasy novels I've read before. The protagonist, Plum, was not a compelling character and I found it hard to connect with her. The dialogue was stilted and unrealistic, making it difficult to immerse myself in the story. I was left feeling unsatisfied and I would not recommend this book.

3. Sarah - 2/5 - While "Plum the super witch" had a promising concept, it failed to deliver on its potential. The pacing was incredibly slow, with unnecessary filler scenes throughout. The world-building was also lacking, leaving me with many unanswered questions about the magical world in which the story is set. Additionally, the romance subplot was forced and lacked chemistry. Unfortunately, this book fell short of my expectations.

4. James - 2/5 - "Plum the super witch" left me underwhelmed. The writing quality was subpar, with grammatical errors and awkward sentence structures. The character development was lacking, and I struggled to empathize with any of the characters. The plot dragged on without any significant climactic moments. Overall, this book did not make a lasting impression on me and I would not recommend it to others.

5. Emma - 1/5 - I couldn't even finish "Plum the super witch" due to its poor writing style and uninteresting storyline. The dialogue felt forced and unrealistic, and the descriptions were overly simplistic. The lack of originality in the plot made the entire reading experience feel like a chore. I was highly disappointed with this book and would not recommend it to anyone looking for an engaging and well-crafted story.

Unleashing the Magic: Plum's Top Spells and Incantations