norse holiday calendar 2023

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“They were getting really close to shooting and they could not find the lead girl, and he kept saying, ‘Stacey, would you be interested?’ I really was not. I was doing a lot of comedies at the time, and other things,” Nelkin said in a 2015 interview with CrypticRock. But eventually she read the script and reportedly “fell in love with the character.” Within about a week of getting the part, she started filming, and the rest is ‘80s horror movie history.

While the studio hated Wallace s ending and even enlisted Carpenter at one point to convince him to change it he refused and still has no qualms about it. But there were some newcomers within the cast, most notably Stacey Nelkin, who co-stars as Ellie Grimbridge, a young woman desperate to uncover the truth about her father s mysterious death.

The oil is often lightweight and easily absorbed, which helps to replenish moisture levels and prevent dryness. It can also help to improve the texture and elasticity of the skin, giving it a smoother and more supple appearance. Magic face oil is also believed to have anti-aging properties.

Liquid Death, the Canned Water, Was Cursed by a Witch for Halloween

Before we dig into the ad, here's a primer on Liquid Death: Launched last year by former Netflix creative director Mike Cessario, in May it raised $1.6 million to take water in a tallboy can to the straight-edge punk crowd.

The appeal for this is broader than one might believe: The funding round was led by Science Inc., with tech contributors that included Dollar Shave Club founder Michael Dubin, Twitter co-founder Biz Stone, and Away co-founder Jen Rubio.

Let's return to that Halloween curse. The ad is long and melodramatic, more a play on stereotypes than anything serious—even if, for pagans and practicing witches, it can feel trite and potentially dangerous. Historically, stereotypes kill minorities, now as then, and not just witches.

Given Mystic Dylan's profession, and its reliance on his legitimacy, it's also a rather flagrant way to invite harm on customers themselves—though in the end, maybe it's not much more serious than locking yourself in the bathroom, lights off, and whispering "Bloody Mary" three times into a mirror, trembling with belief and anticipation.

Belief is everything, right? Belief in money, in the personhood of corporations, in the idea that college should cost 80 grand, in wearing a suit. Belief is the glue that holds society together. And Liquid Death is all about toying with the superficiality of that construction. (Though should demons actually come for you, they're selling an antidote online for 99 cents.)

When Cessario launched Liquid Death as a side project, it was to explore "exciting ways to rebrand water as a substance that was totally opposite of the current yoga accessory stigma, while also having a truthful insight that isn't complete bullshit," he told Adweek last year. "And since we are competing with the most explosive rebellious brands on the market, our healthy water brand had to be even more punk and fuck-you than energy drinks."

It's hard to overstate how much he actually means the "truthful insight" part, on top of everything else. Under a section labeled #DeathToPlastic, Liquid Death's website reveals that the brand donates 5 cents of every can sold to helping clean up plastic pollution. Its water is sustainably sourced in Austria, delivered to homes in 12-packs monthly. And the choice to can it is more than marketing; "aluminum is infinitely recyclable," the site reads.

To be fair, you might miss all that when you notice the "SELL YOUR SOUL" button on the top-nav, and click on it to discover it's not a joke. Here's actor Joe Manganiello selling his, blood-signature and all, to join the "Liquid Death Country Club."

So, cursing product for Halloween is much in keeping with the brand identity, designed to ruffle feathers in a category that plays by "1950s bland and boring rules."

But living punk doesn't mean dying punk, even if you do opt in to swallowing cursed water. Cessario continued: "The youth of today care more about health than ever. Even the fuck-you punk rockers and skateboarders. They are even drinking less alcohol and getting less fucked up. But they still like explosions and extreme sports and heavy music and blowing zombie heads off in video games."

Have you seen their last release, "Hey Kids, Murder Your Thirst"? It's fun in a Garbage Pail Kids kinda way.

"Only unhealthy brands, whose products they don't love, are speaking their language from a brand perspective," said Cessario. "No healthy brands are actually trying to fit into real youth culture. It's likely why we keep getting hundreds of messages from our target audience telling us how much they love the brand. Plus, it makes it easier when the people behind the brand are also the target audience."

Below is the first ad Liquid Death ever made. Pushed with just $600 in media spend on Facebook, it yielded over 1 million views in a couple months.

Do you now believe water is the most extreme and dangerous beverage on earth? As with demon invasions and soul-selling, maybe it depends on who you ask, and when. To wit: A marketing guy pitching Fiji might respond very differently than a marketing guy being waterboarded.

O’Herlihy, who was born in County Wexford, Ireland, reportedly appreciated that he got to use his accent in the film. “Whenever I use a Cork accent, I’m having a good time, and I used a Cork accent in [Halloween III],” he said in an interview. He wasn’t so keen on the finished product, however, claiming that while he “thoroughly enjoyed the role … I didn’t think it was much of a picture, no.”

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norse holiday calendar 2023